Through continuous efforts in recent years, the overall strength of our domestically produced cars has been greatly improved, such as Haval Motors, which dominates SUVs, Geely Automobile, which sells the best, and Changan Automobile, which is relatively reliable. and Chery Automobile, among others. Chery and Geely have a relatively long history of making cars among independent car companies.
In 1997, adhering to the simple concept of "a car is four wheels and a sofa", Li Shufu officially entered the automobile market; it was also the same year that Yin Tongyue finally put together a car that included the "Eight King Kong" A core team of more than 50 people, including the company, is confidently preparing Chery's first model. Subsequently, Chery brought models such as QQ and Dongfangzhi, and Geely brought models such as Jiejie and Haoqing. In general, the two brands developed in the same direction in their early days - to make their fortunes on cheap cars.
Ten years later (2007), Chery had achieved the "small goal" of producing and selling 1 million cars. It was during this period (2009) that Chery launched the A3, which was equipped with Chery's self-developed engine and CVT gearbox, coupled with its sleek and beautiful appearance, achieved great success; in the same year, Geely officially announced that it had entered a period of strategic transformation, and thus became the first domestic automobile company to undergo strategic transformation. , and then launched nearly a million copycat versions of Rolls-Royce and the national supercar Beauty Leopard. However, the new cars launched by Geely during this transformation period did not end well. But then Geely launched the Vision, Emgrand and other models, laying a solid foundation for Geely's development in the next ten years.
But today, as Geely's production and sales have ranked first among its own brands year after year, it reached 1.3616 million units last year. The car companies competing with Geely have long since become Changan, Great Wall, and even Great Wall's sub-brand Haval. Although Chery has not faded out of our sight, its status and ranking among independent brands seems to be far less than it used to be. But in terms of quality, Geely and Chery will still be compared by everyone.
If we only look at the book data, the parameters of Chery's engine will be more beautiful, but Geely will not be much worse. Although Chery's performance is not such a big gap with Geely, the sales gap is wide. Very open, this is mainly because Chery has made mistakes in brand development and positioning. But we can’t say that the one with better sales will also have better quality. Therefore, if we compare these two companies only in terms of quality, we cannot conclude that Chery is better or Geely is stronger.
Because the judgment of the quality of a car series or even a brand cannot be considered in the five or six years when independent brands really start to rise. But if we go forward ten years, we can definitely draw the conclusion that Chery is better. This can be seen from the current ownership. At the turn of the century, the QQ, Qiyun and other models launched by Chery still have a large number of ownership. Even today, many graduates who are tight on money still choose the QQ. As his first car; as for Geely's Haoqing, Freeship and other models, there are not many of them in existence today. But the conclusion that "Chery's quality was better than Geely's 20 years ago" cannot be directly applied to today 20 years later. After all, the development directions of independent brands twenty years ago are completely different from those of today.
In fact, the impact of sales volume on a car company’s R&D investment is also obvious. If a car company wants to succeed, solid car-making skills and appropriate marketing strategies are indispensable. However, Chery's marketing has not matched its technical strength. Ten years ago, when Chery was mentioned, the first reaction was QQ. Ten years later, the first reaction is still QQ. Ten years ago, when Geely was mentioned, the first reaction was that it was hard to react and could not think of a representative model. Ten years later, the first reaction was a powerful independent brand with a promising future. This is the gap in marketing. Although the gap between Chery and Geely in terms of comprehensive technical strength is not very large, as time goes by, the gap between Geely and Chery will eventually become wider and wider, and Chery will be further and further behind Geely.