How to reorganize innovation?

There is a new beauty salon. A friend gave me an instant camera. At first glance, beauty salons have nothing to do with instant video cameras, but when they are connected by creative imagination, business opportunities come out. If the hair style taken out by the beauty salon makes the customers very satisfied, they will use this camera to take a picture on the spot and send it to the customers, and then take a photo as the customer's business card for filing. Customers can often look at the photos after they get them, so as to study the hairstyle that suits them best; The ones in the shop can be kept as information, so that other hairdressers can also make the most satisfactory hairstyle for this customer. Such a move will certainly attract many customers. Such a gift actually opens your friend's financial path, which is quite good.

In fact, many "creations" are the products of unrelated things such as beauty salons and cameras. Professor Hu Hui Duo of Chiba University thinks: "97.9% of the planning contents are very common and common things that everyone knows. When they are recombined by a new association system and have considerable effectiveness, they can develop into plans. "

Wang Xiaojing used to be the manager of Cui Jian, now he is the manager of Compass and also the manager of Chen Lin. Chen Lin is a band and a singer of Again. He has just collected the top ten "rock and roll" in Beijing and made a sensation in the entertainment circles at home and abroad. /kloc-in the winter of 0/992, under his planning, the top ten rock bands in Beijing, Panther, Breathing, Woman, Compass, once again, Dreaming, Overloading, New Truth, and Wang Yong, have gathered the "Asia's No.1 Greenhouse"-Baihua Recording Studio, which is the recording studio with the largest investment and the most prosperous lineup in Chinese mainland so far.

According to China Business Times, before the pre-recording of Rock Beijing was completed, the distribution masters of domestic and foreign audio-visual companies rushed to snap up the distribution rights of tapes and CD albums.

If this combination is not very novel, then look at the planning of a brain expert in Shanghai: "There are so many residential new villages in Shanghai, and the number is huge and chaotic, such as Tiancun New Village, One Village, Two Villages ... eleven villages and twelve villages, which are extremely troublesome to find, and the names are too boring to distinguish and easy to make mistakes. In fact, the naming rights of these new villages can be sold to a group of enterprises. Take cosmetics enterprises as an example. One village was renamed Yasili Village, the second village was renamed Piaosa Village, and the third village was renamed Ailuoli Village. This change benefits from several aspects: for enterprises, it is an excellent public relations advertisement; For the residents of Xincun, at least the name of the house is much better and the image is much easier to remember; For the management of the new village, you can get a sum of money through this advertisement to improve the public facilities in the new village. A good idea can completely make all parties lose money. "

In a sense, new inventions are often the result of reorganization and optimization on the original basis. Pencils and erasers are two different things. Later, an American named William saw his friend draw with a pencil with an eraser at one end, which inspired him to invent a pencil with a rubber head, so that he got a patent fee of 500 thousand dollars every year.