Asics (Yasushi) is a brand of running shoes founded by Hihachiro in Oni Tsuka. ASICS is translated from the Latin proverb "anima sana in corpore sano", which means "a sound spirit resides in a strong body".
Its products represent Japan's exquisite and professional national culture. The brand adheres to high-tech and high-quality standards, and has developed a number of patents, which combine the prevention of wearer injury with sports fun and establish the status of a global sports brand.
The company has also made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with more stable footwear products. During the preparation for the 1956 Melbourne Olympic Games, ONITSUKA set the business philosophy of ASCIS Company: to develop the most suitable products for sports.
The new rubber formula provides good cushioning performance. So 1960 magic running shoes were born. This is every kind of shoes with ventilation system. When marathon legend ABEBEBIKILA started wearing running shoes at 196 1, tiger shoes were the first choice.
In order to make the shoes fit the feet better, TIGER measured the feet of at least 20,000 people as a technical reference. At the 1964 Tokyo Olympic Games, the athletes wearing tiger shoes won 46 medals.
In the same year, DEREK CLAYTON of Australia broke the marathon record with an amazing result (2: 09: 36). The uppers of the tiger shoes he wore were made of nylon, which was unique at that time. In the same year, in the first footwear survey published by RUNNER WORLD magazine, TIGER ranked first among the five jogging brands tested.
By 1970, Tiger brand has become the largest running shoe manufacturer in the United States, and 70% of famous athletes wear Tiger brand shoes. At the 1972 Olympic Games, 80% volleyball players wore tiger shoes. Tigers have been popular in Europe since Munich Olympic Games.