According to media reports, in April 2021, the April sales of Nike and Adidas were cut in half, while Li Ning’s sales increased by 800. After this news fermented on social platforms, it aroused widespread attention and discussion among netizens. Some netizens believe that the Xinjiang cotton incident has had an impact on Nike and Adidas; some netizens believe that the quality of Li Ning is gradually improving, so we can choose to buy domestic brands such as Li Ning. While sales of Nike and Adidas plummeted, Li Ning's sales increased mainly because the rise of domestic brands has been able to meet current consumer needs. 1. Xinjiang Cotton Incident
The Xinjiang Cotton Incident occurred, and Nike and Adidas were criticized by the central media for boycotting Xinjiang cotton, and were also boycotted by many people in China. In the Xinjiang Cotton Incident, we can see Nike, Adidas and others are making money from China but insulting China’s evil deeds. Therefore, after this incident, many people chose not to buy Nike and Adidas, but turned to domestic brands. This is the main reason why the sales of Nike and Adidas were cut in half in April. 2. Nike and Adidas have not apologized for the cotton incident so far
Nike and Adidas have not apologized for the Xinjiang cotton incident. Instead, they posted certain words on their official websites to confront the central media. They are like this The attitude of many Chinese consumers has really chilled the hearts of many Chinese consumers. However, footwear brands and clothing brands themselves are highly replaceable items. Therefore, in this context, consumers choose not to buy Nike and Adidas. It's really excusable. 3. The quality of domestic brands has been continuously improved to meet consumer needs
With the development of my country’s domestic brands in recent years, their quality has been continuously improved and they can fully meet the needs of consumers. Take Li Ning as an example. Li Ning has shoes and clothes at different price points and keeps up with trends. Therefore, many Chinese consumers currently choose to buy Li Ning. Similarly, the author also expects that domestic brands will go slower and slower and become better and better.