Artistry's brand concept is the beauty of transcendence (exploration-innovation-imagination), because it wants to bring us the original improvement of the skin from the essence of all the most precious plants, and let our skin live more vitality and vitality in this nature with the power of nature.
Then in this process, we will have many technological breakthroughs, that is, innovation. We will find that the skin care technology and concept of artistry products are very cutting-edge in the whole industry, and we have injected it into the improvement of mitochondria. These are all due to the imagination of our research team and creative team for the whole brand and product, as well as the whole skin care technology and skin care field. What is it that can support our imagination, become a reality, really produce products and bring excellent improvement to the skin?
When we want to produce a product, what must we have first? People. Everything is people-oriented, so the person who can produce and develop such products is the first person we want to explore.
Therefore, the first and most important part of the seven cornerstones of artistry is "the legend of beauty created by the elite team of scientific research". In this team, we have more than 500 scientists, engineers and technical experts to develop each new artistry product for us. Then, around the world, we have 89 research institutes, covering all fields of the beauty industry, including the research and development of allergic skin, including Asian skin testing and clinical experiments, as well as plant essence, fragrance extraction and even packaging. We all have independent research institutes for research support.
We have made a lot of achievements in these fields. We have more than 140 authorized patents and more than 65 major scientific research reports.
If we want to constantly improve and move towards the whole beauty industry, we must know what better scientific research technology and ingredients are outside and absorb them. In other words, we try not to build a car behind closed doors. We want to broaden our horizons and have such a team-Artistry Technology Advisory Committee (SAB) to promote the development of scientific research.
These science and technology advisory committees usually have their own research institutes and professional work, but they will be funded by artistry and give us greater external help in research and development.
The above is the combination of inside and outside the team, which leads to the products that are more recognized by pioneers in the industry today.
In fact, they can often be seen in previous product releases, including the earliest artistry time cream, artistry gold cream series, artistry scar firming essence milk, including artistry skin rejuvenation essence mask, all of which have their contributions. These researchers come from many different countries and regions around the world. They bring different skin styles and different conditions of people. In this range, we have chosen the best scientific research skills that can solve most skin problems and applied them to our products.
This is our scientific research team with strong strength.
After that person has it, we have to consider who my product is for and who will use it. Therefore, the second cornerstone of artistry is the opportunity to explore the mystery of skin and develop products.
As a brand that wants to promote most human skin around the world, we focus on the development of Asians, because Asian skin covers almost all skin problems, so research and development in this area can better grasp most people's skin problems and get a good improvement.
With pertinence, the next step is to add our unique formula to each product, which can improve the skin and achieve the best effect, in line with our brand concept of exploration-innovation-imagination.
The third cornerstone of science and technology is "deciphering plant essence and selecting skin care essence". In the composition of our products, Artistry has a very good innate advantage, that is, Artistry and Nutrilite, as two brands of the same company, have a good connection.
As early as the 1980s, our two brands used a production line to share ingredients with each other. We know that Nutrilite's brand recognition and recognition in nutritious food is very high, which stems from its ability and its ingredients, efficacy and efficacy. Many essences and essences have been accepted by people and are safer as edible foods. Edible ingredients are added to our skin care products, which greatly improves the safety of the products. In the process of improving security, we should also consider whether it can be more effective.
In Wuxi, Amway established the first plant research center, which is also the first research farm in the world. On this farm, its total investment is as high as more than 25 million dollars. We have planted many rare plants widely, and at the same time we have our own scientific research ability and strength.
It is precisely because the R&D Center of Wuxi Factory has such scientific and technological strength that it was officially invited to the scientific research project of the 13th Five-Year Plan. Therefore, it is here that we have most of the plant ingredients and plant essence of our products.
Every woman/man is very cautious when choosing skin care products, so we must consider its safety and effectiveness while improving. What kind of good ingredients each product has, and what good ingredients can bring you what kind of promotion, these support and self-confidence come from our scientific research strength.
When you have a good plant essence, how to organically combine the effective active ingredients of these plants to form a formula that will not conflict with each other but can be brought into full play. This became the focus, so artistry took a big step and walked in a very front position. The reason why we can walk so steadily is that these seven cornerstones firmly support our cart and keep rolling forward.
Below is a wall in Ada, USA, covered with patent signs. Our researchers held these signs and smiled brightly. Perhaps these brands are decorations in your eyes, but behind each brand, there is our spirit of continuous pursuit of technology, which leads to these scientific and technological achievements.
Then we have people, raw materials and recipes. The next thing to do is to establish the high-end image of the brand. "Refine brands and design high-end images."
In fact, the first thing a product sees before use is the outer packaging. As we often say, we need beauty, makeup and skin care because we want to be beautiful, and the reason why we want to be beautiful is to let you know the inner beauty at the same time after contacting me. Therefore, the outer packaging should be beautiful, attractive enough and conform to its declared concept. Finally, the composition and function of the product should be considered and added to the design. For example, the artistry gold cream shown below, this package is also patented.
First look at the outer section of this bag. It is not round and smooth, but has many cutting surfaces. There are 24 cutting surfaces, representing 24K nano-gold particles in the product composition. Open the lid, the lid will tilt upwards, which means that the voice is getting louder and louder, and your beauty will go further and further. This design concept is to convey the feelings and promotion that this brand and product can bring to you.
Therefore, no matter from the internal formula and composition or external packaging design, it is very suitable for the brand concept of Artistry.
The sixth cornerstone of artistry is that "accurate clinical tests are safe and reliable". After each of our products is produced, there will be a clinical trial stage. At this stage, it is necessary to monitor whether the product will cause adverse reactions, such as sensitivity or allergy, when it is applied to every part of the skin. We have to go through a long patch test experiment. After this product passes this experiment, there is little risk of skin allergy caused by product contact, so we can use it with confidence.
There are also many consumers who are intolerant of the skin around the eyes and eyeballs, so after each product is produced, we have to go through ophthalmic tests and clinical experiments for four to six weeks to monitor whether the product achieves the expected effect. Consumers will take it home after using it for a period of time and put it in different places and different environments for a period of time to see if the product will be reduced or lose its efficacy due to changes in environment, temperature and humidity.
In the process of product production, our strict supervision and control can ensure that the products you get are effective. This is the last cornerstone of our science and technology "strict production specifications and excellent quality assurance".
During the whole production process, if you are lucky enough to visit the factory in Guangzhou, you should see many production lines of Nutrilite and home technology products. Every employee has been well disinfected and every production tool used is kept clean and effective in a sterile environment.
In the whole production process, we have completely reached or even exceeded the national quality and safety production certification. We are stricter with ourselves than you think. This is the most basic work that Amway brings to you when producing every product.
Therefore, this is the beauty that artistry can bring you, not only the beauty of skin, but also the beauty of many careers. Spread it out.
The above is the experience that artistry's technology and brand can bring to our life.