From June, 5438 to February, 2022, the National the State Council issued the Outline of the Strategic Plan for Expanding Domestic Demand (2022-2035), clearly proposing to vigorously advocate green low-carbon consumption, which involves improving the production and promotion mechanism of green low-carbon products, actively exploring the green low-carbon consumption market, and promoting the green renewal and quality upgrading of residents' durable consumer goods. ?
Based on this, Chongqing Municipal Commission of Commerce issued the replacement subsidy policy for new energy passenger cars on March 1 2023. From March/KLOC-0 to June 30, 2023, consumers can get a subsidy of up to 3,000 yuan from the municipal financial fund for each car.
In addition, according to the regulation of "Promoting People's Livelihood, Promoting Consumption and Helping Green Development —— Promoting New Energy Vehicles in Shapingba District", starting from March 1 1, the deposit will be paid at various sales outlets in Chongqing, and six new natural person consumers equipped with the open source HarmonyOS system and its commercial version will be purchased and delivered at the legally registered independent legal person automobile dealer in Shapingba District (before 500). Each car is given a subsidy of 30,000 yuan, including a cash subsidy of 20,000 yuan, and the value of the car purchase package is 1 10,000 yuan. Each person is limited to purchase 1 car, and this subsidy can be used in combination with the subsidy for local individual consumers to replace new energy passenger cars. ?
Under this dual policy, the models that can meet all preconditions and enjoy all subsidies include the series of Tianjie-Jieyuan M7 models, and users can enjoy a subsidy of up to 33,000 yuan when purchasing Jieyuan M7. The reason why M7 stands out from other models is closely related to the powerful strength of Tianjie and its contribution to Chongqing's local economy, and also has great reference significance for the development of the whole industry.
The high-quality development of the new energy industry still needs the joint supply and demand of the government and enterprises.
From 20 12, the development plan of energy-saving and new energy automobile industry was issued and implemented. Under the dual effects of policy and market, China's new energy vehicles have achieved leap-forward growth, and the production and sales volume have ranked first in the world for many years. Among them, the sales volume reached 6.887 million vehicles in 2022, up 93.4% year-on-year, and the market share increased to 25.6%. But from another point of view, compared with the annual sales of 25 million vehicles, new energy still has great growth potential, and the competition in the new energy market is more intense, and the demand of users is changing faster and faster, which also puts higher demands on car companies.
At the same time, China's new energy industry has achieved multi-dimensional technological breakthroughs, especially in power batteries, including the sodium ion battery of Contemporary Ampere Technology Co., Ltd.. The battery density has increased from 1.20 Wh/kg in the past to more than 200Wh/kg, and the mainstream cruising range has increased from 350-400km to 550-600km, and the longest even exceeds 1 1,000 km, effectively alleviating the endurance of users' new energy vehicles.
It is worth mentioning that although the subsidy policy for new energy vehicles, which lasted for more than ten years, officially withdrew from the historical stage at the end of 2022, considering the whole market, new energy vehicles have changed from the initial policy-driven to market-oriented, supplemented by policies.
In addition, the industrial chain and supply chain of new energy vehicles in China have also developed by leaps and bounds. Top-level technology, upstream materials, midstream core component parts, downstream vehicle and aftermarket all have internationally renowned technical suppliers and supporting systems for vehicle enterprises, and their core competitiveness has been continuously enhanced. But objectively speaking, the overall anti-risk ability of the industrial chain is still insufficient. The development of industrial clusters and the complementarity between core vehicle enterprises and suppliers all need the policy support and promotion of national government departments.
What is certain is that China automobile industry, which has a weak foundation and started late, has found the key to development in the era of intelligent electric vehicles. Not only has it achieved phased results in new energy vehicles, but it has been in a good development trend of double improvement in market scale and development quality. It has laid a solid foundation for the high-quality development of the automobile industry during the Tenth Five-Year Plan period, contributed China's plan and China's experience to the development of global new energy vehicles, and has become an important guiding force for the electrification transformation of the global automobile industry.
Looking back at Chongqing's subsidy policy at this time, its significance is obvious: first, at the user level, the double subsidies of real money and silver have indeed reduced the cost of car purchase and helped more users experience better products; Secondly, at the level of car companies, while boosting the sales of enterprises, under the multiple influence of the market and user reputation, it will also accelerate the upgrading of products; The third is the automobile industry, which will effectively stimulate the further growth of automobile consumption in Chongqing, release the automobile consumption potential, and also promote R&D vehicle enterprises such as Celeste Automobile to play a leading and benchmarking role, and accelerate the realization of Chongqing's goal of building a world-class intelligent networked new energy automobile industrial cluster. ?
The goal of Chongqing has been set, and Cyrus is running at full speed.
As a traditional automobile manufacturing center in China, Chongqing has more than one complete vehicle enterprise 10 and more than one auto parts enterprise 1000, with a total production capacity of over 4 million vehicles and a local matching rate of 70%. It is seeking transformation in the fierce competition. According to the Development Plan of Building a World-class Intelligent Networked New Energy Vehicle Industry Cluster in Chongqing (2022-2030), by 2025, the production and sales of intelligent networked new energy vehicles in Chongqing will account for more than 10% of the national total. By 2030, Chongqing will build a world-class intelligent networked new energy automobile industrial cluster, and the industrial scale will reach the world-class level. ?
Among them, Cyrus, a leading private automobile enterprise in Chongqing, is the core automobile enterprise in the industrial cluster. In 2022, the cumulative production and sales of new energy vehicles were 139 132 and 135054, respectively, with year-on-year growth of 233.64% and 225.90%. In 2022, the cumulative sales volume of its cross-border products exceeded 75,000 pieces. The reason is that in the dimension of "hard power" of vehicle enterprises, Selis has strong core technology and excellent intelligent manufacturing ability.
In terms of "hard power", Cyrus has 20 years of experience in vehicle manufacturing, built Cyrus intelligent factory according to the "Industry 4.0" standard, and established a high-quality standard system consisting of five boutique platforms: boutique research and development, boutique manufacturing, boutique quality, boutique service and boutique supply chain. In short, compared with other new forces, Celeste's control over product quality obviously reassured users.
In addition, Xianjie currently holds nearly 3,000 core technology patents, and it is one of the few enterprises in China that independently master the core three power technologies. With strong technical research and development capabilities, Tianjie has built an industry-leading DE-i super electric drive intelligent technology platform with independent intellectual property rights, from which M7 comes.
In terms of intelligent manufacturing, Cyrus Auto has an intelligent factory built according to the "Industry 4.0" standard and an intelligent collaborative system "Digital Brain". Taking Liangjiang Smart Factory as an example, the process workshops such as stamping, welding, painting and final assembly are equipped with platform, flexible and transparent production lines. Through the cooperative operation of more than a thousand robots, the key process 100% automation and 24-hour online detection are realized, and the output of high-quality products is strictly guaranteed. Liangjiang Intelligent Factory 202 1 was awarded the "Lighthouse Factory" in Chongqing. ?
"Hard power" is excellent, and "soft power" is equally excellent. In addition to its own efforts and positive transformation, Celeste has continuously strengthened its cross-border business cooperation model, and Huawei's assistance has also provided impetus for its development. In particular, Huawei has given full play to the advantages of intelligence, digitalization and user experience design, including the cockpit of HarmonyOS system. Take M7 as an example. As long as users use Huawei's mobile phone or watch, they can unlock the vehicle by touching it. As long as you have a Huawei account, you can connect with home equipment through the control center in the car, from the switch to the air conditioner, and realize the interconnection between people, cars and homes; Moreover, the intelligent cockpit of HarmonyOS system retains the essence of UX design of Huawei's mobile phones and tablets, and brings minimal interaction, unified notification and control center and efficient multi-task operation, which has an excellent experience in operating efficiency.
In addition, Cyrus and Huawei give full play to the advantages of "channel integration and global interoperability", build a brand-new marketing and channel system, settle in the bustling downtown shopping center, occupy the "C" position of the shopping mall, "drive" the exhibition car into Huawei stores, and let users "buy a mobile phone and pick up the car at the same time". According to official data, at present, the channels of this series have covered more than 230 cities around the world, and the number of experience centers and user centers has exceeded 1 1,000. The image of the national user center is being refreshed one after another, with more than 1 60 companies taking the lead in image upgrading.
On February 25th, Cyrus and Huawei signed a joint business deepening cooperation agreement in Shenzhen. According to the agreement, the two parties will continue to give full play to their respective advantages, * * * jointly promote the joint innovation center, * * * build a production scale of 6.5438+million vehicles, and release brand-new platforms and products within this year, * * * jointly create products with great market competitiveness, and promote the high-quality development of China's new energy automobile industry. ?
Automobile evaluation
If 2022 is the year when China's new energy vehicles achieve "overtaking in corners", then in 2023, China's new energy vehicles will "drive into the straight road" and strive to move forward towards "automobile power". Chongqing, as an important automobile town, is ahead. The introduction of the double subsidy policy will not only effectively stimulate Chongqing's automobile consumption, but more importantly, with the support of the policy, it will further boost Cyrus, a high-quality enterprise, and press the "acceleration button" for China's new energy automobile industry with practical actions and achievements.
This article comes from the author's automobile vernacular, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.