Category: Electronic Digital >> Other Digital Products
Analysis:
BlackBerry
The so-called "BlackBerry" refers to a A mobile email system terminal that can be used with a mobile phone.
The origin of BlackBerry
During the "911 Incident", almost all communication equipment in the United States was paralyzed, but US Vice President Cheney's mobile phone had the BlackBerry function and successfully connected wirelessly , able to receive real-time information about disaster scenes anytime and anywhere. After that, there was a BlackBerry craze in the United States. During the recess of the U.S. Congress due to the "911 Incident", each member of the U.S. Congress was given a "Blackberry" so that members could use it to handle state affairs.
The portable email device quickly became a staple among executives, consultants and every Wall Street businessman. To date, RIM has sold more than 4 million BlackBerrys, accounting for nearly half of the wireless business e-mail market.
What is a BlackBerry?
Technically, BlackBerry is a mobile email system that uses two-way paging mode and is compatible with existing wireless data links. It appeared in 1998. RIM's brand strategy consultant thought that the small standard English black keyboard squeezed together in the wireless email receiver looked like the seeds on the surface of a strawberry, so it got such an interesting name. . There are currently mobile phone products with built-in "BlackBerry" functions. Its terminal contained a very small standard computer keyboard with black keys that looked like the black seeds on the surface of a strawberry, hence its nickname. From the appearance, the "BlackBerry" product is more like a business phone or handheld computer with call function than a mobile phone. Using this device, mobile phone users will be able to exchange emails with computers at any time.
Technical analysis of BlackBerry
BlackBerry is not the only mobile email service system. Domestic users are familiar with services that can achieve similar functions, such as WAP and "MMS" based on MMS technology. " and "Color e" based on the IMAP4.0 email protocol, etc., but BlackBerry's simpler and more secure technical features make it the leader in North America.
The "Blackberry" mobile email device is based on two-way paging technology. The device is combined with RIM's server, relies on specific server software and terminals, and is compatible with existing wireless data links, realizing the dream of sending and receiving emails anytime, anywhere throughout North America. This device doesn't dazzle with fancy pictures or color screens, and it doesn't even have a sound generator. After the "911" incident, there was a craze for owning a Blackberry terminal in the United States because Blackberry delivered timely information about the disaster scene. Today, more than four million users are using it, and quite a few mobile terminals have begun to integrate this function.
The future of BlackBerry
The most important principle for BlackBerry’s success is to provide integrated enterprise mobile office solutions for senior white-collar workers and corporate professionals. Enterprises have a large amount of information that needs to be processed in real time. When traveling on business, they also need wireless and mobile office equipment. As long as an enterprise installs a mobile gateway and a software system, and uses the mobile phone platform to achieve seamless links, employees can use their mobile phones to work no matter when and where they are. The most convenient thing about it is that it provides the PUSH function of email.
Although RIM and NTP are still fighting for BlackBerry's patent rights, this has not affected the rapid development of BlackBerry. Currently, RIM and various communication manufacturers have developed new BlackBerry mobile phones and are preparing to enter the Chinese market. , I believe that we will soon see the emergence of BlackBerry mobile phones in China, but whether it can adapt to the Chinese market is still unknown.
Let’s look forward to the development and launch of BlackBerry in China, and get one to play with if you have the chance!