The secret of huge price difference
1. The increase of patents
Open Framework-Classic
Take whitening products as an example here. Generally speaking, the ingredients of open-shelf whitening products are pearl protein and vitamin C, which are relatively simple in structure and are used in many whitening care products. It is not that these are all bad ingredients. They are also tried and tested ingredients in the market. They are classic models, but they are not so popular.
Anti-classic+patent
In addition to the patented ingredients developed by several brands, counters also have basic ingredients as classic as open shelves, such as vitamin C. It can be said that counter products are a combination of classics and patents, and more kinds of ingredients are added. Patents are hard to come by, and the price will definitely be more expensive. Tip: Some JMS skins are very sensitive, but counter products with complex ingredients can cause allergies. Then, open-shelf products with simple and concentrated ingredients may be more suitable for everyone.
2. Value-added of additional functions
Anti-additional function
In addition to the main recommended functions, counter skin care products often have other functions. For example, whitening lotion can also have antioxidant and anti-aging functions. Open framework-single function. The function of open-shelf skin care products is relatively simple. Whitening lotion only has whitening effect. If it has antioxidant function, you may need to buy another bottle. Tip: More functional attributes naturally cost more, but if consumers don't care about additional functions and only want a single function, then open-shelf products are naturally the first choice with good quality and low price.
The difference between open shelves and counters
First, the prices of open shelves and counters are different. Open-shelf cosmetics are more popular, so the price will be lower; Cosmetics counters are mainly high-end products, so the price will be much higher. Second, open shelves and counters are purchased in different ways. Open-shelf cosmetics are available for customers to choose freely, which is more suitable for consumers who don't like being disturbed by shopping guides and have the purpose of buying. Then someone at the counter will choose the right product for you specifically for your skin, which is suitable for consumers who have no purchase purpose. Third, the brand positioning of open shelves and counters is different. Open-shelf cosmetics brand is a popular brand with affordable price and high cost performance. Cosmetic brands in counters belong to relatively high-end brands. Although the price is a bit high, the quality and effect are better.
Open-shelf cosmetics generally refer to cosmetics sold on supermarket shelves for customers to choose freely, and some of them will be offered for trial by the way, which is very convenient. This kind of cosmetics is cheaper and more popular. Although some cosmetics are much cheaper than counters, their quality is not inferior. Open-shelf cosmetics have been very popular in Japan recently. Now there are specialized open-shelf cosmetics stores to choose from, and online shopping is also very common. Cheap brands are indeed cost-effective, but there are always several defects, otherwise everyone will not be so eager for big-name makeup. Different brands have different positioning, so choose if you can afford it.