1, canon IXUS 850 is:
Compared with the original IXUS series products, the Canon IXUS series card DC in 2006 has made great progress. In addition to the above-mentioned optical anti-shake function, wide-angle shooting function and pixel level exceeding10 million, its * * * progress lies in getting rid of the low-quality LCD with 2.5 inches 1 1.5 million pixels. Starting from IXUS 60, 65 and 800 IS, they are all equipped with 2.5-inch/kloc-0.73 million pixel LCD, followed by IXUS 850 IS.
Why can Canon IXUS 850 stand out among many new products? Because compared with other performance improvements, optical image stabilization and 28mm wide-angle shooting have the highest gold content. More importantly, these two points are also the focus of competition in DC credit card field in 2006. As the only product in Canon IXUS series that supports both optical image stabilization and wide-angle shooting, IXUS 850 IS can naturally get more attention and welcome. In addition, in the second half of 2006, Canon launched a massive "10, choose IXUS" publicity campaign for IXUS series products, which also played a great role in enhancing the popularity of Canon IXUS 850 IS.
2. Panasonic FX0 1:
Panasonic FX series products have always enjoyed a good reputation in the field of optical anti-shake card DC. Therefore, on the basis of maintaining the original advantages of optical image stabilization, when Panasonic introduced a creative breakthrough 28mm wide-angle card machine FX0 1, it would naturally attract great attention in the industry. In addition, the secret of success of Panasonic FX0 1 lies in excellent price positioning and timely price reduction actions.
First of all, Panasonic FX series wide-angle card DC array is great. In the whole year of 2006, apart from Ricoh's R3, R4 and R5, Panasonic was the only brand with three optical anti-shake wide-angle cards DC, and FX0 1 was the cheapest one, so it was not surprising that it got more attention. Secondly, compared with Panasonic FX07, the disadvantage of FX0 1 is that the pixel level is only 1 10,000, but its price is lower than that of FX07 for a long time, which once again shows the outstanding cost performance of FX0 1. Thirdly, Panasonic FX0 1 is the first 6-megapixel product in DC that supports optical image stabilization and 28mm wide-angle shooting, and it is reduced to 2,000 yuan. Ricoh R3 is less than 2,000 yuan, but the level of 5 million pixels is low, and the 2.5-inch1530,000 pixel liquid crystal is not as good as the 2.5-inch12.5-inch 207,000 pixel liquid crystal of Panasonic.
3. Kodak V570:
In the field of card DC, fashionable design has always been the focus of competition. Therefore, Kodak V570' s unique dual-lens design adds a lot of color to it, not only adopting Kodak's patented retina technology, but also equipped with Schneider lens, a famous German factory. Even from the overall workmanship and details, the performance of Kodak V570 is not inferior to all card-type DC, which is quite popular with petty bourgeoisie.
It is this unique dual-lens design that brings Kodak V570 the biggest advantage in performance-23 mm super wide-angle shooting ability. Up to now, the wide-angle shooting ability of Kodak V570 is still the strongest among all consumer-grade DC. Even high-end flagship products such as Sony R 1 and Kodak P880 have a wide-angle shooting ability of only 24 mm ..
Flexible market action is also the magic weapon of Kodak V570' s success. Although it lacks optical anti-shake function compared with Panasonic FX0 1, its 23mm wide angle is stronger than that of Panasonic FX0 1 with 28mm wide angle. Therefore, the price of Kodak V570 and Panasonic FX0 1 have been very tight, and finally fell below 2,000 yuan, which played a key role in improving market reputation.
4. Ricoh R4:
Ricoh R3 shocked the industry when it was released, because it brought two breakthroughs to Ricoh DC. First, Ricoh DC has CCD optical anti-shake function since then, and second, the optical zoom ability has exceeded the limit of 4.8 times, reaching 7. 1 times, which perfectly takes into account the shooting ability of 28mm wide angle and 200mm telephoto, thanks to Ricoh's unique double telescopic lens design. Unfortunately, however, Ricoh R3 still has two defects. First, the shooting pixel level of 5 million pixels is low, and the picture quality of 2.5-inch LCD with 1 14000 pixels is more general. So when Ricoh R4 equipped with a 2.5-inch LCD with 153000 pixels appeared and effectively captured more than 6 million pixels, the two defects of R3 had been dealt with in a targeted manner, so Ricoh R4 was as amazing as a perfect work of art at that time.
Practice has proved that Ricoh R4 is not out of date throughout 2006, and the market action is very flexible. Although Ricoh's channel construction in Chinese mainland is slightly poor, it has an excellent cost performance advantage. For example, Panasonic FX0 1, like Ricoh R4, has a wide angle of 28mm, supports optical image stabilization and has a DC of 6 million pixels. However, the price of Ricoh R4 has never been higher than that of Panasonic FX0 1, and the optical zoom capability of 7. 1 is almost twice that of Panasonic FX0 1.
(B) 3 most fashionable optical anti-shake cards in DC.
1, Sony T 10:
Although Sony T 10 didn't go on the market until the autumn of 2006, it was the "best-selling card DC" among all card DC products in 2006. Why? Because it perfectly combines the reputation of T series, excellent performance positioning, low price and rich marketing activities, no product can surpass it.
Sony T9 is the first T series product supporting optical image stabilization, and T 10 is an upgraded product of T9. It can be said that it was famous before it went public. More importantly, its listing price was basically the same as the original T9, but the price did not increase under the premise of improving the pixel level, so it was enthusiastically sought after as soon as it was listed.
Since Sony T9 went public, it has carried out uninterrupted marketing activities, and the information of price reduction and giving away memory sticks has come and gone, which can be said to maintain an excellent price advantage. Nikon S8, which is also equipped with a 2.5-inch 230,000-pixel LCD and supports optical image stabilization, insisted on reducing the price to 2,040 yuan on February 20th, 2006. Previously, the actual stand-alone price of Sony T 10 had already dropped to 2050 yuan, and even the ultra-low price of 1999 yuan once appeared.
2. Nikon S7:
Since Nikon S5 and S6, the LCD resolution of Nikon S series card DC has been raised to the top level of 230,000 pixels, and the LCD size of Nikon S6 has also reached 3 inches, and it has fashionable Wi-Fi wireless transmission function, so the performance of this series of products in the market has been greatly improved. When it was developed to the generation of Nikon S8 and S7, the VR optical anti-shake function was added, which was very helpful for shooting. At the same time, Nikon S7 is the only S-series optical anti-shake card DC equipped with 3 inches and 230 thousand pixels, so the attention is naturally higher.
In addition to the optical anti-shake function, Nikon S7 is also equipped with a low dispersion ed lens, which adds a lot to it. So far, this is the only 3-inch LCD card in DC equipped with a special low dispersion lens. When the light environment is not ideal, this kind of lens can effectively reduce dispersion and ensure the accurate reproduction of various colors.
At the same time, Nikon S7 once had a one-time price reduction in 350 yuan on February 20th, 2006, and instantly fell to 2250 yuan. At that time, the quotations of Sony T50 and Panasonic FX50 were more than 2,500 yuan. After that, until now, the price of Nikon S7 is the lowest among all optical anti-shake cards DC equipped with 3-inch LCD.
3. Olympus μ750:
As far as all DC of Olympus are concerned, in 2006, * * * made two remarkable progress. One is the introduction of a new telephoto machine SP-5 10 with extended optical zoom technology, and the other is the introduction of the first μ750 supporting CCD optical anti-shake shooting function. Olympus μ series products, like Sony T series and Panasonic FX series products, have always had a good reputation and strong strength in the field of card DC, because they all have fashionable design and unique waterproof function. Therefore, as the only Olympus DC that supports the optical anti-shake shooting function at present, Olympus μ750 has received continuous and enthusiastic attention since its release.
In addition to the optical anti-shake shooting function, the five-fold optical zoom capability is another sharp weapon of Olympus μ750, because the optical zoom capability of other card DC can only reach three times. On Christmas Eve, 2006, Olympus μ750 also launched a promotional activity of giving away 565,438+02 trillion XD cards at a reduced price in time. The overall preferential price range is close to that of 300 yuan, so a wave of attention has been quickly set off in a short time.
(c) The three most popular economic cards in C)DC.
1, Casio EX-Z600:
Looking at the whole market in 2006, the retirement of Casio EX-Z600 was relatively early. Probably from the eve of the National Day, Casio EX-Z600 has gradually withdrawn from the market and handed over the battlefield to the new EX-Z700. But even so, it did not affect the annual market performance of Casio EX-Z600. Because in the first half of 2006, the main products in the card DC market were 6 million pixels, Casio EX-Z600 and Kodak V603 were the two most active products.
Just like the competition between Kodak V570 and Panasonic FX0 1 in the field of wide-angle card DC, Casio EX-Z600 and Kodak V603 have always been inextricably linked in the field of economical card DC, and they compete with each other on the road of price reduction and promotion. It is in this long-term price war that Casio EX-Z600 has maintained a good exposure and attention, and its 2.7-inch LCD is larger than the general card DC, not to mention the super battery life of taking 550 photos. Therefore, even if Casio EX-Z600 is not equipped with brand-name lenses, it will still become the most popular card DC in 2006 as long as it has the reputation and excellent cost performance accumulated by Casio card DC for many years.
2. Fuji Z3:
In the current active card DC, Fuji Z3 should be the only product with 5 million pixels. At present, the 7-megapixel card DC is very popular. When the10-megapixel card DC emerges one after another, the Fuji Z3 can persist with 5 million pixels, and it looks quite moist. There are various reasons for this.
First of all, the exterior design of Fuji Z3 is not the thinnest among all card DCs, but the overall volume is undoubtedly the smallest. Secondly, Fuji Z3 has two distinctive functions compared with other DC's. One is a 25-inch 230,000-pixel LCD covered with a super-hard protective glass, which is not afraid of scratching. The other is that it has infrared wireless transmission function. Thirdly, the price advantage of Fuji Z3 has always been excellent. The listing price is only 1999 yuan, which is basically the same as the original Fuji Z2. By the end of 2006, its lowest quotation has reached 65,438+0, 550 yuan. At that time, the actual stand-alone price of Sony W50 was around 1.550 yuan, but its 2.5-inch 1.5 million pixel LCD was not as good as Fuji Z3' s 2.5-inch 230,000 pixel super crystal diamond screen.
3. Samsung NV3:
Famous, high-end positioning, laid a good foundation for the success of Samsung NV3. Blues NV series is a fashion boutique series launched by Samsung in the autumn of 2006. The advertisements made by Zhang Dongjian, a handsome Korean boy, for Samsung NV series are broadcast in various video multimedia media with high density, which has made great contributions to the rapid popularity of Samsung NV series. Among the three NV series products unveiled in 2006, Samsung NV3 has the strongest promotion. In the standard accessories of NV3 products listed later, 1G memory card and 1 lithium battery were additionally added, which was equivalent to being discounted to 300 yuan in disguise, exceeding its own value of 10%!
Of course, the hardware configuration of Samsung NV3 itself is also very good. 2.5-inch 230,000-pixel high-quality LCD, with 7 million pixels, conforms to the development trend of card-type DC, and its unique PMP portable multimedia function adds a lot of color to it.