There are other purposes for tearing ZTE before P8 goes public. Speaking of Huawei mobile phone P8, I believe everyone is familiar with it. The release of Huawei's mobile phone P8 attracted ZTE to "smash the field". The following is the content of ZTE's other purposes before the launch of P8!
There are other purposes for tearing ZTE before P8 goes public. Yesterday, Huawei's new generation flagship smartphone P8 was officially released in China. As the relay of the explosion of Mate 7, Huawei naturally has high hopes for P8. Unexpectedly, just a few hours before the release of P8, competitor ZTE threw out a lawyer's letter accusing Huawei of patent infringement on several models. The industry believes that ZTE's move is inevitably suspected of taking advantage of the situation. Previously, due to the high overlap between Huawei and ZTE, the two companies have been fighting for many years.
ZTE follows the trend.
Yesterday, before the P8 conference, ZTE presented a lawyer's letter in the official Weibo, accusing Huawei Glory X2 and P8 of infringing two patented technologies of mobile phone photography, namely "slow shutter shooting and shooting device" and "a camera device and mobile terminal", and demanding to stop manufacturing and selling related models.
In response to ZTE's attack, Huawei sent a response to the reporter of beijing business today Today, saying that Huawei's products did not use the mentioned patented technology, while Glory X2 and P8 used the algorithms and solutions independently developed by Huawei, and have applied for several patents. In the eyes of many people in the industry, ZTE's move has obvious speculation intentions, especially to earn attention and create topics for its upcoming Nubian new products.
An insider of Huawei privately bluntly told the beijing business today reporter: "ZTE's opponent is not worthy of Huawei's big fight, otherwise it is just what it wants, and I hope the media will report as little as possible."
"Taking advantage of the situation to create a topic is a marketing tool often used by manufacturers in the Internet era. Large enterprises in a certain field often become the target of borrowing power, and other manufacturers can make headlines through this shortcut. " An industry observer said.
Have been fighting in secret for years.
It should be pointed out that in the cognition of many consumers, Huawei and ZTE have always been teammates in the trenches of domestic manufacturers, and the names of domestic manufacturers' camps such as "China Cool Alliance" (collectively referred to as ZTE, Huawei, Coolpad and Lenovo) that counter the US 337 investigation are also frequently reported in newspapers.
However, in fact, both Huawei and ZTE started from Shenzhen and were founded in the late 1980s. They have been fighting for many years. Huawei and ZTE, as communication equipment manufacturers, have fought for many rounds in the domestic and international communication equipment market from 2G to 3G and then to 4G. During this period, public relations war, patent war, product war and other moves took turns to go into battle, which can be described as blushing, blood shed.
It is not difficult to understand that the most important reason behind the fierce battle between ZTE and Huawei is that the two companies have the highest degree of business overlap, both of which are communication equipment manufacturers and terminal manufacturers, which is rare among all communication equipment manufacturers and mobile phone manufacturers.
Among them, in the field of smart phones, Huawei has improved its brand premium ability and market position with the popularity of Mate 7 last year, while ZTE has not yet had an explosive product and its PK. Therefore, the relay product P8 of Huawei Mate 7 is released in China, and ZTE will naturally not give up this favorable marketing opportunities.
The widening gap
It is worth mentioning that in recent years, great changes have taken place in the situation where Huawei and ZTE were once equal. In 20 13, Huawei surpassed Ericsson, a veteran European giant, and became the leader of global communication equipment manufacturers. ZTE ranks fifth, behind Nokia and Alcatel-Lucent. However, not long ago, Nokia announced the acquisition of Alcatel-Lucent, which made ZTE, which ranked last in the mainstream camp, feel a lot of pressure.
Judging from the financial reports of Huawei and ZTE 20 14, Huawei's total revenue was 288.2 billion yuan, a year-on-year increase of 20.6%. ZTE's total revenue was 865.438+0.243 billion yuan, a year-on-year increase of 7.99%. In terms of net profit, the figures of Huawei and ZTE's 20 14 are 27.9 billion yuan and 2.636 billion yuan respectively. It is not difficult to see that the volume contrast between the two is very different.
Yi Lee, secretary general of cmnet Industry Alliance, pointed out in an interview with beijing business today Today that the gap between Huawei and ZTE is widening little by little, even belonging to two echelons. Whether in the field of communication equipment or smart phone business, ZTE is hard to catch up, especially the latter. ZTE has a certain state-owned property, so it is difficult to liberalize its internal management system and product market operation.
There are other purposes for tearing ZTE before P8 goes public. Ni Fei, general manager of ZTE Smartphone, was teased. Did ZTE lose the case? Before the launch of Huawei P8 mobile phone, ZTE officially announced that Huawei P8 mobile phone was suspected of infringing ZTE mobile phone patents.
So forbearing (sang) Jun (Xin) not (bing) forbidding (Kuang) God's reply, I am also drunk.
Last Wednesday, a few hours before the release of Huawei's P8 national edition, Nubia, a brand owned by ZTE, sued Huawei for P8 patent infringement through the official Weibo (details). However, Huawei has always ignored it. As a result, ZTE published a lawyer's letter in Weibo on the 22nd. Up to now, apart from several responses from Huawei, there is nothing below.
In fact, ZTE's public lawyer's letter does not conform to the standard operation mode of patent disputes. Judging from the industry, ZTE's move is only to create momentum for the recent Nubian Z9 mobile phone conference, and patent infringement is only verbally shouted by itself.
Secondly, ZTE made its own goal two days before the patent application date, which is 20 12. 12.26. Because ZTE disclosed independent focusing and independent photometry at its Z5 conference, and the separation of focusing and photometry, this disclosure also led to the invalidation of the patent. It is relatively easy for others to bypass ZTE in algorithm, so it does not infringe patents.
In addition, Huawei has a huge number of patents, ranking first in the patent list for a long time. Competing with Huawei for patents is tantamount to throwing eggs at stones. (Attached with 20 14 domestic patent data)
Therefore, ZTE suddenly bid farewell to Guanghua before the event was over. No wonder netizens took the opportunity to ridicule ZTE for losing the lawsuit.
Just an hour ago, Ni Fei updated Weibo: Welcome Guanghua 2.0, and the propaganda intention of creating momentum for the new mobile phone is obviously more obvious.
In fact, ZTE, once one of the four domestic mobile phone manufacturers of China Kulian, holds a huge number of patents second only to Huawei, and has the foundation to make a good mobile phone.
Although Ni Fei's Weibo was teased, he tried his best to promote new products and gradually moved closer to Huawei and Xiaomi.
Ni Fei, general manager of ZTE's smartphone, was teased by netizens for promoting his new home, but it is still difficult to hide his expectations for ZTE's new machine.