This paper introduces the telemarketing, which takes telephone as the main means of communication, and is usually a mode of active sales by telephone. The following are the opening techniques and words of telemarketing that I have compiled for you for your reference.
Matters needing attention in telemarketing opening remarks
Telemarketing should stand on the interests of customers, try not to talk about their own interests, and the interests should be digital. For example, manager x is a good thing. The loan scheme I drew up for you saves X million yuan compared with your previous scheme, so you can buy a car.
Telemarketing should pursue orders of magnitude of calls, and don't be afraid to call. Making 100 phone calls can generate income in 200 yuan, and a phone call is worth 2 yuan, which is much more valuable than that of China Mobile Unicom. Do you burn money? Don't call.
To attract customers, telemarketing should at least be unique, humorous and mysterious.
Speech reference: always x, good things, good things, wasting your three minutes, if you feel bad, I will return the phone bill that delayed you for three minutes; President X, we haven't met, but I still have the courage to give you a chance and give myself a chance. I want to pay you a financial visit with a prize. Manager X, I'm very sorry to bother you by calling, but this time I finally found an opportunity to apologize to you, so I spent some time drawing up a capital increase plan. Manager X, just called your wife and asked me three profound questions in university philosophy: Who am I, where am I from, and what am I going to do? I think so, too. Only by serving you better can I live up to the philosophical questions your wife asked me.
Various situational models of prologue and telemarketing
Prologue: Hello, teacher, I'm the account manager of everyone gathering wealth. My name is Xu Lan and my work number is * * *. Here's the thing. Our company is a professional third-party financial institution, mainly engaged in some fixed-income financial products (our projects mainly include P2P,,, and so on). ) We are doing market research now, and our calls will be recorded. Boycott customers
1. Busy, inconvenient?
Well, ok, then you get busy first. I'll contact you another day. I'll send the information of our company to your mobile phone later.
2. No money, no interest.
Why aren't you interested? In fact, financial management is not the patent of the rich. I believe you also want to increase your wealth, and my communication with you won't take up too much of your time. You are equivalent to an additional platform for understanding.
(Customer) said: No money 1 XXX/ Hello, Ms. I'm not calling to ask you to buy the product right away, but I still think the product has a good profit. Otherwise, I'll send you the information first, and you can have a look, which will help you manage your finances in the future.
(Customer) said: No money. 2. You are too modest. You are the boss of a big enterprise. Our products can create wealth, that is, Qian Shengqian, so money will come naturally (customers don't need it).
1. Never mind. I just want to establish a long-term relationship with you so as to help you as soon as you need it, and then ask him some open-ended questions. Anyway, I just want to trick him into digging up the demand. Without demand, you will never enter your product.
Step 2 hang up the phone politely
(1): If you think he really intends to use your product, you can say: "No money is not a problem, the problem is that you can make money through this project (the product you sell), and now it is only a small investment, which can make you get a bigger return." The latter began to introduce him to the importance of your product.
(2): If you don't want to use your product, you just say that you really don't want to do it without money, then you don't need to waste time with such customers. Just hang up. There is no demand.
So, what are your economic needs? As a professional financial planner, maybe I can give you some advice.
B: I understand you because you didn't know much about this product at first. You need a process of understanding, and then you can decide.
I haven't invested for the time being, so I'll consider it later. It doesn't matter. We can provide some good financial information for your reference. You can know in advance what kind of financial products are suitable for you and what the market situation is, and then decide to invest in financial management in the future, which is very convenient.
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