As Double 11 approaches, the topic of beauty and skin care has become the focus of many people’s attention after dinner.
The recent official release of the "2020 China Beauty Map White Paper" has caused heated discussions on the Internet. So what are the details in this white paper that we need to pay attention to?
The data shows that different regions have different views on aesthetics and consumption, so regional characteristics are highlighted. At the same time, as men’s demand for makeup increases, makeup and skin care are no longer exclusive to women. .
First, there are more and more party members, and medical beauty has become the most popular project for women in Shanghai. As the saying goes, good painting is not as good as good foundation. Therefore, more and more people are paying attention to skin health. Data shows that in the past three years, the public has paid more attention to skin care than makeup. As the main force in makeup and skin care, the post-90s generation no longer believes in it. Advertising slogans, but more concerned about product ingredients, niacinamide, retinol and Bose have become the top three most searched;
Secondly, with the sudden increase in social pressure, acne treatment has successfully defeated sunscreen and moisturizing Hydration has become the most popular topic among netizens in 2020;
Thirdly, plastic surgery has been defeated by medical beauty. Thermage has become the favorite of contemporary women. In addition, photorejuvenation and hair transplantation rank second. and third place. Except for first-tier cities such as Shanghai and Beijing that dare to try medical aesthetics, other cities are more concerned about the development of medical aesthetics;
Fourthly, with the development of short videos and Internet media, China’s Imitation makeup and domestic products have swept the country and gradually occupied a place in skin care and beauty. It is understood that Shanghai, Beijing, and Hangzhou are the most enthusiastic about domestic products, while Xi'an is most concerned about antique imitation makeup;
Fifth, as more and more men begin to pay attention to their skin and try makeup, Shandong men are Spending in this area tops the list, followed by Jiangsu, Guangdong, Beijing, and Hebei;
Sixth, like acne skin, as social pressure continues to increase, hair loss has become an unavoidable problem for many corporate white-collar workers. Topic: Compared with women, men are more severely affected by hair loss. According to data, men in Chongqing beat Beijing, Shanghai, Guangzhou and Shenzhen to become the champion of hair transplant topics, followed by Beijing, Guangzhou, Shenzhen and Shanghai.