It was founded by the Jewish businessman LeviStrauss. 1853, LeviStrauss founded Levi Strauss &；; co； . Company. 1873, he and another group, JACOBDAVIS, applied for a patent for the "stud bump" used in their button jeans, marking the birth of the first pair of jeans.
As the "originator" of jeans, Levi's symbolizes the wildness, fortitude and rebellion of Americans and the spirit of American pioneers. A century and a half later, it spread from the United States to the whole world and became a fashion acceptable to men, women and children all over the world. Indigo denim twill, leather badge at the back of waist, curved back pocket of trousers, rivets and unique red flag are all the characteristics of Levi's.
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Starting from 1873, Levi's founders Levi's and jakob davies obtained the patent right of rivet mending, and launched the world's first pair of jeans. From practicality to fashion, jeans have become an important item for people to wear every day. In 1930s, cowboys living on pastures spread all over the country. Classic western shirt version.
As an indispensable part of classic tooling, tooling jacket can be traced back to the western United States from 65438 to 1980s. With the evolution of history and the change of popular aesthetics, today's work jacket has evolved into three different classic versions. From practicality to fashion, Levi's? Constantly improve and reinterpret details, styles, fabrics, etc. Designed to make denim jackets suitable for more people to wear.