Volvo Volvo
brand introduction
Volvo, a famous Swedish luxury car brand, also translated as Volvo, is the safest car brand in the world at present. Volvo Car Company is the largest automobile enterprise in Northern Europe, the largest industrial enterprise group in Sweden and one of the top 20 automobile companies in the world.
Founded in 1927, the founders are Gustav Lacan and Asare Gabriel Song. Volvo's heavy trucks and buses are also famous all over the world.
Volvo's position in the automotive industry stems from its outstanding contribution to the development of automotive safety technology. From the earliest safety car to the invention and selfless sharing of three-point seat belt patents used all over the world, the application of airbags, car and child safety seats, and the technology of "falling off wheels to save lives".
Volvo's pursuit of car safety and respect for life is keen and persistent. Safety technology has even been developed to prevent cars from hitting animals or pedestrians. Volvo's development goal: you can die, but you can't die in my car! There are so many people who pursue domineering and chivalrous brand.
Volvo Cars officially entered the China market in 1994, was acquired by Ford Motor Company in 1999, and was acquired by China Geely Group in 20 10, making a sensation all over the world. Volvo became a sub-brand of China Geely Automobile.
Volvo's brand name, which means "rolling forward", was originally used for the ball bearing logo made by SKF factory where Volvo's founder worked in the early days. The brand logo consists of three parts: the first part of the circle represents the myth of Mars, the ancient Roman god of war, and it is a circle with an arrow on it, and the arrow obliquely points to the upper right corner.
In western civilization, this is the oldest and most common trademark. It originated in the Roman Empire and is a symbol of three different concepts: Mars, Roman God of War and masculinity, thus reflecting the original origin between Mars and iron used to make most weapons at that time.
Because of this, this symbol has long been regarded as a symbol of the steel industry by countries all over the world, including Sweden. The reason why the brand logo representing iron is used in cars is to remind people of the Swedish steel industry with a glorious tradition, which is as powerful as steel.
The second part is diagonal, which is a diagonal ribbon on the radiator inclined from left to bottom to right. This ribbon was originally set up for technical reasons to fix the mythical symbol of Mars on the grid. Later, it gradually evolved into a decorative symbol and became the most obvious symbol of Volvo cars.
The third part is the registered trademark of Volvo, which is in ancient Egyptian font.
Volvo China:
Because Volvo entered the China market late, and the Nordic people were paranoid and inflexible, Volvo was a little acclimatized in the China market in the early days. Audi has done a very good job in this respect, catering to the tastes of Chinese people. But Volvo did belong to a luxury car in that year, which is beyond doubt. Poor market share once marginalized this brand.
Geely's acquisition of Volvo not only made the whole China hear about this brand, but also the sales volume of Volvo in Geely's hands reached a new high year by year, and the number of domestic Volvo cars rose rapidly. It can be said that Geely brought Volvo back to life. The brand marketing strategy that always focuses on safety is obviously not very popular in the domestic automobile consumption market, because the desire of human nature to pursue vanity is obviously higher than the requirement for safety.
Brand marketing does not pay attention to luxury, dignity and cultural precipitation, so that Volvo has always been a second-line brand of luxury cars in China, and Cadillac's perennial discount promotion, one is that he is my brother, which lowers the brand value, and both of them are quickly separated by Lexus and fall into the third-line brand.
Next, let's learn about the car price of Volvo after it is controlled by Geely (the quotation is the official guide price, including only domestic direct sales models, including imported models).
Vehicle identification law: It is the same model as L.AWD (four-wheel drive), and the larger the displacement, the more expensive it is. The bigger the number, the more expensive it is. Chinese characters are affixed at the end of the domestic version, and the imported version of the same model is more expensive.
Volvo S40: 21-380,000 yuan
The parking space has S40 logo, and the rear sticker has domestic version of Chinese characters, and the imported version is 320,000-470,000; All production has been stopped.
Volvo S60: 250,000-400,000
For common models, the S60 logo is attached to the rear, and the B3/4/5 or T3/4/5 logo is attached to the rear. The bigger the number, the more expensive it is. For cars with L, the extended version is more expensive; Chinese characters are posted on the parking spaces, and the imported version is 280,000-840,000. The bigger the number of T5/6, the more expensive it is. With AWD (four-wheel drive) is more expensive; There is the letter m at the rear of the car, about 600 thousand; More than 800,000 r letters; The imported version has been discontinued; The electric car version is 400,000-560,000.
Volvo S80L: 360,000-720,000 (domestically produced S80L, discontinued).
Volvo S80: 450,000-1.24 million (imported, discontinued, V8 at the rear is very expensive).
Volvo S90: 370,000-520,000
A common model, Volvo's flagship model, has the S90 logo at the rear, and the imported version of 570,000-720,000 has been discontinued; 500,000-1.05 million electric vehicles.
Volvo C30: 220,000-400,000 (the hatchback has no bottom, and production is discontinued).
Volvo v40: 21-370,000 (ordinary type, hatchback, discontinued).
Volvo V 60: 300,000-400,000 (station wagon).
Volvo V 90: 39-600,000 (station wagon).
Volvo SUV models:
Volvo C40: 290,000-340,000 (electric car type, slip back shape, very handsome).
Volvo XC40: 260,000-390,000 yuan
XC40 logo on the rear of the car, imported version 3 1-4 1 10,000, has been discontinued; The electric car version is 250,000-320,000.
Volvo XC60: 350,000-540,000.
Common models, imported version of 390,000-680,000, have been discontinued; Electric car version 52-6 1 10,000.
Volvo XC Classic Edition: 540,000-640,000
XC classic logo on the rear, 20 14 old car, now discontinued.
Volvo XC90: 59-65438+480,000 yuan
XC90 logo at the rear, imported model, used to be a luxury car, common, divided into 5 seats and 7 seats, and 7 seats of the same type are more expensive.
V8 is attached to the rear of the car, 1 more than ten thousand yuan; The model of electric vehicle is 89- 1.36 million.
Volvo sports car model:
Volvo C70: 600,000-800,000 (discontinued on 20 10).
Volvo car owners are mostly lawyers, teachers or doctors. Most people get married in middle age, keep a low profile and pay attention to family life.