European reports:
Speaking of Pinsheng, Apple fans are familiar with it. The Apple data cables it produces have won the favor of many consumers due to their low price and good quality. , but not many people are willing to buy the data cables produced by Apple. The grievances between the two parties started with a lawsuit.
Apple's MFI certification is a function of protecting Apple users while maintaining high enough security when using third-party accessories. However, this certification was not passed by Pinsheng, which resulted in many users using this brand of data cables being unable to charge. Therefore, Pinsheng took Apple to court on the grounds that MFI was suspected of being a monopoly and claimed 1 yuan from Apple. compensation. However, Pinsheng lost the lawsuit and lost its patent protection because its five design patents were too similar to those of Apple.
Even if it loses the lawsuit, Pinsheng is not to be outdone, recalling those unusable data cables and allowing users to enjoy free upgrade services. Originally this was a good crisis PR, Pinsheng issued another announcement saying that consumers who do not use Pinsheng's data cables can bring Apple's original data cables to the store to participate in a 25 yuan exchange, which is quite provocative to Apple.
It seems that because of this incident, Apple has given Pinsheng a strong competitor in China - Lulian, which has passed the MFI certification. Consumers who are becoming more and more rational and pay attention to product quality and safety will naturally They will choose a data cable that is slightly more expensive than Pinsheng but has been officially certified by Apple instead of a non-certified copycat data cable, which affects the sales of Pinsheng data cables. In Pinsheng's first half annual report of 2016, its operating income and net profit attributable to shareholders of listed companies both dropped by about 30%, while Yise and Lulian came from behind to seize the market share lost by Pinsheng.
Now Green Alliance is playing cross-border and O2O. The epidemic has caused many companies to cross-border and enter the field of medical equipment. Pinsheng has also jumped on the trend. It is trying to enter urgently needed supplies such as masks, forehead thermometers, and oxygen concentrators to increase product reach and reduce consumer brand recognition. The difficulty of understanding the situation can be used to drive the company’s future business development. In addition, Pinsheng has reached a cooperation with Qianji.com to upgrade the mobile phone repair platform to an industrial Internet service platform, enabling online purchase of mobile phones and instant offline delivery.
All in all, Pinsheng is now facing the dilemma of more and more competitors and their strength is stronger than itself. You must know that Pinsheng, as a domestic brand, has been struggling for more than ten years. If it really To withdraw from the digital accessories market, this market may undergo earth-shaking changes. Maybe Pinsheng really needs to think carefully about a reliable future development path, what do you think?
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