Ipanema set off a global fashion trend in 197 1. Grendene, the world's top sandal manufacturer, was founded in Rio, Brazil, the fashion capital. 1990 set up a PVC factory to make the most comfortable soft and hard slippers, leading the world in cutting-edge quality. In 200 1 year, Ipanema brand was born, named after Ipanema, the most famous beach in Rio, Brazil. In 2002, Gisele Ipanema series was launched in cooperation with top Brazilian supermodel gisele bundchen. In 2003, Gisele Ipanema star series swept the world, creating flip-flops as fashion accessories. In 2007, it surpassed Havana flip-flops and became the best-selling brand of flip-flops in the world. In 20 13, Ipanema officially entered China, and Tmall Mall was launched simultaneously. Ipanema sells well in America, France, Italy, Spain, Netherlands, Portugal, India, Germany, Ireland, Switzerland, Britain, Paraguay and Mexico. , and has been exported to more than 90 countries. It has become the top slipper brand popular all over the world.
Brand language
Musical inspiration: From the classic Bosanova song "thegirlfromIpanema", it has been interpreted and covered the most.
"Tall, bronzed, young and lovely, this girl from Ipanema walks by, and everyone can't help but be amazed when she walks by ..." Near Ipanema Beach, two young people fell in love with the beauty of an Ipanema girl and wrote The Girl from Ipanema. 65438+, a popular song in the 1960s, brought the romance of Rio de Janeiro to the whole world, and Ipanema Beach became famous from then on. Ipanema brand was inspired by this, and Rio, Ipanema Beach, sexy girls and flip-flops became indispensable.
Regional inspiration: Ipanema Beach, the fashion capital of Rio de Janeiro, is the most fashionable and romantic beach in the world, with its iconic gravel road, bikini girls who are overwhelmed and tireless bar music day and night. This is the embodiment of Brazil's free, relaxed and energetic lifestyle. Ipanema brand, with the same name as the beach, has been playing a unique fashion style with a variety of flip-flops. Ipanema Beach was first famous in 1960 by Bosanova's "Girls from Ipanema", and Ipanema brand was founded by Grundang in 200 1 year. The appearance of the brand originated from the spirit of Ipanema, and it is also the epitome of Brazilian women. It has been integrated with the soul of the beach and has different styles. Ipanema girls left their brand mark through their beauty, strong personality and carefree lifestyle.
Tidal current wind direction
Ipanema spokesperson:
International Supermodel-gisele bundchen
GiseleBundchen cooperated with international supermodel gisele bundchen to endorse and launch Gisele Bundchen series, which is popular all over the world as a model. Gisele bundchen has frequently appeared on the covers of world-renowned magazines such as Rolling Stone, Time, Forbes, Newsweek and Vogue, and has cooperated with top fashion brands such as Versace, Dior, Stefanel and MaxFactor. She has been rated as the most attractive supermodel by Forbes magazine for many years in a row. Guinness World Records claims that gisele bundchen is the richest supermodel in the world. In 2002, gisele bundchen officially joined Ipanema and jointly launched Ipanema gisele bundchen, which has sold 200 million pairs so far. As a goodwill ambassador of the United Nations, she is known as "the most environmentally-friendly celebrity in the world" and is supported by Ipanema and Giselle. Promote human attention to the natural environment of the earth. Ipanema's 99% recyclable environmental protection materials continue the brand's environmental protection concept.
Ipanema on the foot
Ipanema: the darling of international fashion, and many stars are fascinated by it. The new life concept of putting unique Ipanema in different styles of clothes and walking in the fashion capital with the most comfortable posture makes Ipanema an indispensable classic fashion accessory in modern women's wardrobes. Ipanema has become the darling of international stars, and fashion trends have swept the world.
Six characteristics of design
1, unique 3D printing and dyeing, 360 degrees full of beauty, is simply a work of art.. The three-dimensional stone pattern symbolizing Ipanema Beach is unique and comfortable. 2. The pattern of shoelaces is finer, and the quality of Ipanema lies in the details. 3, more accurate ergonomic design that fits the foot shape, making women's feet more exquisite. 4. It has a perfectly matched radian, conforms to the radian of the sole, does not damage the arch of the foot, and relieves the pressure of the sole to the greatest extent. 5. The patented technology of injecting natural soft rubber into PVC has created the formula of top rubber shoes (made of more than 70 materials) and adjusted the most comfortable softness. 6. 99% recyclable environmental protection materials.
Design blade
Ipanema Chief Designer Oskar Metsavaht iPanema DJ by top Brazilian designer Oskar Metsavah, founder of Brazilian luxury brand osklen, has 73 stores around the world. Forbes' list of the top ten designers in the world "Everything comes from the art of open thinking, design and sustainable development". Oscar Metsawa is one of the top five designers in Brazil. He thinks he is an artist who creates fashion series through his creative process. Oskar Metsavaht is committed to the integration of natural elements and environmental protection. His works are slightly elegant in sports and exude a touch of natural wind, which can be a perfect mix and match. "Simple and complex, fashionable and subtle" is Oscar Metsawa's definition of Ipanema flip-flops. It combines cutting-edge design with the positioning of fashion shoes, leading the latest and most fashionable design of flip-flops. Imitating the famous gravel road on the insole is like stepping on the beach in Ipanema. "Put on Ipanema flip-flops, your footprints will leave an impression, the mirror sea, the beach, Ipanema's famous black and white stone walkway.
factory
Ipanema parent company: Grendene, the world's largest sandal manufacturer. Grendene has been cooperating with famous designers in various fields for many years, such as "Lafayette" karl lagerfeld, British "punk godmother" vivienne westwood, and famous architect Zaha Hadid. It has always been a top fashion endorsement brand. Grendene, 197 1, founded in Rio, is the world's top sandal manufacturer, and its products are sold to more than 90 countries on 5 continents. There are many famous sub-brands and product series in the field of men's shoes, women's shoes and children's shoes, such as Melissa jelly shoes, Rider men's beach shoes, Ipanema flip-flops and so on. Since 1984, Greenden products have been occupying the main footwear market in the world. Its brand has been sold to more than 90 countries and regions. Grendene has world-class industrial manufacturing technology and international production standards. At present, * * * has 13 factories in Brazil and 7 factories in Sobral. Creative and individual elements in its design. Grendene's greatest source of inspiration is the prosperity of Brazilian beaches, streets and ethnic groups. Grendene's designers not only investigate the fashion and footwear market, but also look for new development trends. This elegant atmosphere of life inspires and inspires people all over the world.
wood tissue
Melflex plastic made of iPANEMA is waterproof, breathable and comfortable. It's hard to imagine that most of them are made of recycled garbage, and their sensitivity is low. 100% is environmentally friendly, recyclable and natural. It pays attention to the development of ergonomic shoe last mold. Designers are constantly creating new ideas and designs, and are always looking for new materials and prints to blend into the style, so as to keep lively, energetic and emotional, while maintaining that unique charm and infinite comfort and comfort. IPANEMA's sole is comfortable and safe, and its injection molding needs to match every contour, which means that we have less pressure when walking, so we don't have the trouble of staying outside all day.