Huang Xiaoming patent

Huang Xiaoming's endorsement and the popularity of crab yellow melon seeds, Jiangxi's "first brother of bean snacks" Gan Yuan cuisine will be listed soon, and the subscription will be officially launched on July 22nd. In addition to Cha Cha Food, Yan Jindian, Three Squirrels and Good Shop, A-share snack food listed companies will add new members.

According to the prospectus, Gan Yuan Food plans to issue no more than 23.304 million shares this time, and the total amount of funds to be raised is 953.9465438 million yuan, which will be invested in Henan production line construction projects, marketing network upgrading and brand promotion projects, e-commerce platform construction projects, information construction projects, R&D center construction projects and automatic production technology transformation projects with an annual output of 36,000 tons.

Compared with the three squirrels of network celebrities, good shops and other younger generations, Gan Yuan Cuisine was established 14 years ago, which is considered an old-timer. Open the website of Gan Yuan Food. The company's slogan is to inherit China's whole grain snacks and be the vane of bean snacks. The company was established in Pingxiang, Jiangxi Province in 2006. Starting from "selling beans", we have gradually achieved the status of "one brother" in the bean snack industry today.

The company's main products are divided into three categories, namely, seed roasted seeds, nut kernels and grain crisp, among which: seed roasted seeds include melon seeds, broad beans, green peas and peanuts; Nuts and nuts include walnuts, almonds, pistachios, macadamia nuts and pine nuts. Grain crisp includes rice crisp, crispy rice, twist, glutinous rice, etc.

By the end of 20 19, 12, and 3 1 year, the company had more than 1 1,000 stable and efficient dealer teams, and the company's terminal stores covered hypermarkets, warehouse member stores, supermarkets, chain stores, schools, traffic stations and other scenes, achieving multi-level coverage from the core business district to circulation stores. In terms of online channels, the company has dozens of home appliance platforms, including Tmall and JD.COM.

The company has made many improvements and innovations in variety and taste. In the field of seed snack food, it was the first to introduce new flavors such as crab yellow flavor, mustard flavor and table braised pork flavor, and then introduced more than ten flavors such as sauce-flavored gravy flavor, garlic flavor and spicy flavor, which improved the taste and product richness. It is reported that Gan Yuan Food has obtained the invention patent of crab yellow flavor melon seeds and its production method. The most famous product of Gan Yuan food is "crab yellow melon seeds" which can be seen everywhere in Shang Chao. Three series of products, namely melon seeds, broad beans and green peas, contributed nearly 80% of its income.

In 20 16, the company brand "Gan Yuan" was awarded "Top Ten Innovative Brands in China Food Industry in 20 16" by China Non-staple Food Circulation Association; In 20 17, the company's crab yellow melon seeds and crab yellow broad beans won the classic product award of China Food Industry Association; 20 18, the company "Gan Yuan" crab yellow melon seeds won the gold medal of participating agricultural products in the 16th China International Agricultural Products Fair. In the field of seed snacks, Gan Yuan food has grown into a leading brand.

During the reporting period, the company was in good operating condition. The company's operating income in 20 17, 20 18 and 20 19 is 787,586,5438+03,000 yuan and 91410 respectively. The net profit is 62 127700 yuan,19879400 yuan and 1679600 yuan respectively; After deducting non-recurring gains and losses, the net profit attributable to shareholders of the parent company is 63.9847 million yuan,105845400 yuan and15765438+063200 yuan respectively.

In the prospectus, the company also made a performance forecast. According to the company's audited operating performance and current operating status in June-March 2020, if there are no major adverse changes in the company's operation and external environment in the future, it is estimated that the operating income in June-June 2020 will be 464,508,500 yuan to 565,438 yuan+0,340,438 yuan. It increased by 3.48% year-on-year to 14.37%. It is estimated that the net profit attributable to the owners of the parent company will be 66,490,800 yuan to 73,489,800 yuan, an increase of 265,438+0.89% to 34.72% year-on-year. After deducting non-recurring gains and losses, the estimated net profit attributable to owners of the parent company is 60.494 million yuan to 64,000 yuan.

During the roadshow, the company mentioned that Gan Yuan Food has laid marketing channels in all regions of the country, and the regional sources of operating income are relatively scattered. The company's products are mainly sold to East China, Central China, North China and Southwest China. During the reporting period, the total sales revenue of East China, Central China, North China and Southwest China accounted for 62.67%, 63.92% and 65.92% of the main business revenue respectively.

According to the prospectus, Gan Yuan Food has seven shareholders. In terms of shareholder composition, Yan Binsheng, the actual controller of the company, holds 74.99%, Yan Haiyan, the vice chairman, holds 8.33%, and Zhi Ming Investment, Wang Ming Investment and Yi Ming Investment jointly hold 2.48%.

According to the prospectus, Yan Binsheng, male, was born in 1975, with China nationality and no permanent residency abroad. He once worked in Guangdong Qibao Dingyi Food Co., Ltd., Foshan Gaomingsen Heyuan Food Co., Ltd., Guangzhou Panyu Century Gan Yuan Food Factory, Shunde Huazhixin Food Co., Ltd. and Foshan Nanhai New Gan Yuan Food Co., Ltd., and served as the marketing director of Gan Yuan Co., Ltd. from February to 20, 2006. 20 1 1 to 20 1 as a limited executive director of Gan Yuan; From August 20 12 to June 20 15, he served as the chairman of Gan Yuan Food; From 2065438 to 2005 10, he served as the chairman, general manager and legal representative of Gan Yuan Food; From June 2065438 to October 2007/kloc-0, he served as the executive director, general manager and legal representative of Anyang Gan Yuan.

Yan Binsheng is a typical example of starting a passionate business from scratch. From 65438 to 0997, Yan Binsheng came to Dongguan Qibao Dingyi Food Company as a salesman. In 2000, he learned that a small food factory in Panyu was going to be sold because of poor management. Faced with this accidental opportunity, he made up his mind to scrape together 500,000 yuan to take over the small food factory. After some efforts, the company quickly improved, and Gan Yuan brand began to enter the market. In 2006, he returned to Pingxiang to set up a factory and founded the first Pingxiang Gan Yuan Food Factory in Lashi Town, xiangdong district, Pingxiang City.