1. Seize market opportunities, create your own brand early, and have a more prominent brand image.
2. After 2000, we made a large-scale entry into the upstream industry. Through the investment in this series of projects, we basically completed the vertical integration of the upstream business. We have good control over the supply of raw materials and have strong bargaining power with suppliers.
3. Adopt a 50% direct marketing channel and keep the sales terminal in the hands of the company. Therefore, the buyers contacted are direct consumers. The bargaining power of direct consumers is weak, so Youngor’s profitability Increased space.
4. Outstanding sales performance, with sales of 33.48 billion yuan in 2010 and profit of 4.899 billion yuan. For six consecutive years, it has ranked first in the top 100 list of China's apparel industry in terms of sales and total profit. The flagship product, Youngor shirts, has ranked first in comprehensive market share for 12 consecutive years, and its suits have ranked first in comprehensive market share for seven consecutive years. Suits, shirts, trousers, jackets and ties are all Chinese famous brand products.
5. Expand the industrial chain and form economies of scale. Youngor has invested more than 3 billion yuan in total to acquire and invest in a series of related enterprises, forming control over the entire industry and building a super industrial chain including a textile city, a clothing city and a huge direct retail network. The purpose of Youngor's upstream textile business is not to make money, but to save money. Through intra-group transactions, Youngor can reduce financial expenses, transaction costs and transportation costs. Controlling the upstream can not only ensure the quality of Youngor's garment materials, but also provide other manufacturers with suppliers to provide products and develop new profit points.
6. Expand the product chain and form product diversity. The Ye Youngor brand mainly focuses on shirts, and has expanded to the fields of suits, trousers and jackets.
7. Strong innovation and research and development capabilities. Youngor already has 16 patents authorized by the State Intellectual Property Office, including 10 invention patents, 4 utility model patents, and 2 design patents. Another 16 invention patent applications have been accepted by the State Intellectual Property Office.
8. Grasp industry development trends, build your own marketing network, and control terminals.
9. Vigorously expand overseas markets, acquire a large number of large overseas companies, and cooperate with overseas companies to enter overseas markets. Currently, Youngor's overseas market is growing at a rate of 30%, although the US clothing market is difficult to enter. It is very big, but Youngor has entered the mainstream market and brand stores in the United States through wholesalers. In 2008, Youngor acquired the Hong Kong-based Xinma Group, which enabled Youngor to gain strong design and development capabilities, international operation and management capabilities, and a distribution network throughout the United States, forming one of the world's largest textile and apparel industry chains.
10. Vigorously develop the real estate industry. With the rapid development of China's real estate industry in recent years, Youngor Real Estate has also achieved considerable development and has become one of the group's main businesses.
11. Sufficient financial capabilities. In 2010, total assets reached 58.1 billion and net assets reached 18.2 billion. Its subsidiary Youngor Group Co., Ltd. is a listed company and uses stock issuance to raise a large amount of idle funds from society.
12. The main leaders are far-sighted and have a healthy corporate culture.