Premium is marked by APR store (Apple Premier Reseller), which mainly includes Yinglong Huachen, Cool News and iSpace.
2. Different business areas: Apple direct stores are generally built in the core business districts of first-tier cities. Covering Beijing, Shanghai, Shenzhen, Chengdu, Chongqing, Wuxi and other key cities. Ispace direct supply stores mainly cover first-and second-tier cities.
Extended data:
IPhone sales ban:
event
2065438+September 2007, Gaotong sued Apple in Beijing Intellectual Property Court, claiming that Apple infringed three patents related to power management and Force Touch touch screen technology in Qualcomm, demanding that the sales of related iPhone products be prohibited. Of course, the case was later dropped.
20 18, 12, 10, iPhone models running the old iOS system were affected by the preliminary ban, including iPhone 6S, iPhone 6S Plus, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus and iPhone X.
The Fuzhou Intermediate People's Court held that Apple had infringed two software patents in Qualcomm. These two patents involve resizing photos and managing applications on touch screens.
20181211,Apple filed an appeal, hoping to overturn the ban on iPhone sales in China.
20 18 12 13, Apple's three subsidiaries refused to sign the court ruling, which led to the return of the ruling. Qualcomm has submitted an application for enforcement (sales ban) to the China court.
20 18 12.20, a court in Munich, Germany, also issued a ban on the sale of some Apple iPhone products. Apple responded that it would stop selling iPhone 7 and iPhone 8 phones in German stores. But all models of iPhone will be sold in third-party retail stores in the German market.
201818 On February 24th, Jiang, a lawyer of Beijing Law Firm, who entrusted one of the agents ad litem, told reporters that he had applied to the court for compulsory execution and would submit to the court evidence that Apple continued to sell banned mobile phones. Apple's refusal to comply with the ban not only damaged Qualcomm's intellectual property rights.
Software update
20 18 12 17, Apple pushes iPhone software update. This version fixes the connection error between eSIM and cellular network. More importantly, Apple cancelled two patents related to Qualcomm.
20 18 12 18, Qualcomm said that although Apple pushed the software update, it still violated the order of the China court to stop selling a variety of iPhone.
lower the price
2065438+091October 9 19 It is reported that Apple offers more favorable iPhone pricing to iPhone dealers in Shenzhen Huaqiang North, and each machine can reduce the 450 yuan at most. However, Apple officials did not respond.
Starting from 0: 00 on June 65438+1 October1and June 20 1, the price of iPhone8/8P in JD.COM platform will be lowered to 3,999 yuan and 4,799 yuan respectively, which is lower than that in 600 yuan and 800 yuan before the change, and the difference is1with the quotation of Apple official website of 5,099 yuan and 5,999 yuan respectively.
In addition to the iPhone8/8P series is about to start a sharp price cut, Apple's other cost-effective iPhone XR itself has a lower price on third-party platforms. Take the 64G iPhone XR as an example. Apple official website price 6499 yuan, JD.COM. The cheapest is 5599 yuan, and the price difference is as high as 900 yuan.
Off-shelf sale
On 20 19, 1, Apple announced that it would remove iPhone 7, 8 and other banned models from the German market. Except in its own channels, other third-party channels also stopped selling.
Baidu Encyclopedia -iPhone sales ban