Tsutaya Bookstore is a "lifestyle proposition" brand that has attracted more than half of Japanese people. It is also a landmark brand space for tourists to check in after arriving in Japan. This is also an important reason why it attracts many consumers to check in after it opens in China. reason. Japan's "Tsutaya Bookstore" is also known as "Takeshi Kitano's favorite bookstore", "Forest Library", etc. On Christmas Eve, Shanghai's "Tsutaya Bookstore" officially opened in the "Shangsheng" new office. The location of "Tsutaya Bookstore" this time also has special significance. It is understood that this Columbia Country Club, which has not been open to the public for a long time, was once one of the social and leisure places for expatriates in Shanghai. It was designed by American architect Eliot Harshad and built in 1924. For Tsutaya Bookstore, this nearly century-old building has set up a counterattack as a "lifestyle proposal bookstore", turning the approximately 2,000 square meters of space into a new source of art and culture.
However, the collision of old buildings and new culture makes Tsutaya Bookstore look less "Tsutaya-like". According to the editor's understanding, the design team initially adopted the method of first protecting, then displaying, and then utilizing, retaining the fireplace, Corinthian columns and other characteristic parts of the original building, making the Tsutaya Bookstore in Shanghai look like a classical building. , and also a little more restrained. It is understood that among the handicrafts, the unique "Japanese culture" is one of the highlights of Tsutaya Bookstore. The selection includes the value of traditional crafts such as Japan's oldest handmade tea cone shop and Japanese traditional kimonos. Focusing on traditional crafts handmade by Japanese craftsmen, this store collects various series of limited products that can only be purchased at "Tsutaya Bookstore". You can cultivate your understanding of beauty while appreciating handicrafts with different materials and histories.
In addition, clothing and derivatives of illustrator Yu Nagaba, who has officially entered China for the first time, are also on display in the store. To celebrate the opening of the bookstore, two opening-limited tote bags created by the illustrator and inspired by "Shanghai" are also sold in the store in limited quantities. Whether it is books or retail goods, the same category includes high-priced "collectibles" and mid-priced "practical items" respectively. According to industry news comments, Tsutaya Bookstore stated that in the future, the bookstore will continue to bring fresh reading experiences and lifestyle proposals to every guest, and combine multiple business formats such as galleries, coffee, and catering with rich experiential activities. , becoming a new landmark for culture, art and lifestyle experience in Shanghai.