First, in early July, the news that the US Mission "approached 65.438 billion US dollars for financing" spread like wildfire. Wang Xing, CEO of Meituan, and the heads of various business groups rushed out to hold a media communication meeting to expose the report card of 47 billion yuan in the first half of 2065.438+05. Then, the exposure of "Meituan's commission rate dropped to 2%, with an average monthly loss of about 600 million yuan" went viral on the Internet, and Meituan Company claimed that the exposure was completely untrue; In August, it was reported that "the US Mission held a grand roadshow on Wall Street in August, and the financing was frustrated, but it failed"; An article in Economic Observer, Money Laundering of State-owned Funds Suspected to Spread to Internet Investment, raised the financing of Meituan to the height of the loss of state-owned assets and praised the state-owned funds interested in investing in Meituan as "stock traitors"; At the same time, the news of "the financing failure of the US Mission" also swam online.
For a time, public opinion was in vain.
On September 15, Meituan officially issued a lawyer's statement, initiated a civil lawsuit against the rumors about Meituan's financing failure on the Internet, and reported the case to the public security organ to investigate the criminal responsibility of the rumor maker.
Although the US Mission is righteous, some third-party data make its situation not optimistic.
Regarding the low commission rate, MaryMeeker, the "Queen of the Internet", said in the 20 15 Internet Trend Report that China's low commission rate is helping Internet companies in China to surpass their American counterparts. In terms of life service, the commission rate of Meituan is 5%, while the commission rate of Groupon in North America is as high as 35%, and Meituan has gradually surpassed Groupon. However, after Groupon went public, its share price suffered a waterloo-like decline, and the high commission rate was due to its healthy and normal business model.
The competition between the US Mission and domestic rivals is becoming more and more anxious. According to the "Special Research Report on China Life Service O2O Market" released by Analysys think tank, the growth rate of all-platform transaction traffic and group purchase transaction traffic of Meituan slowed down year-on-year, and it has lagged behind public comments and Baidu glutinous rice for six consecutive months. In addition, according to the data released by Analysys think tank, since 2065438+March 2005, the data of Meituan began to decline, while the growth rate of public comment and Baidu glutinous rice was obviously accelerated.
According to another data, since July, the market share of Meituan has dropped from more than 60% to more than 50%, with a drop of more than 10%, and the average daily transaction flow is about 250 million yuan. Public comments and Baidu glutinous rice both exceeded 654.38 billion yuan, accounting for more than 20%. At the same time, the US Mission has been losing ground in hard battles in several cities. It is reported that many first-and second-tier cities such as Beijing, Chengdu, Fuzhou and Xiamen, which were far ahead of the US Mission, were captured by public comments and Baidu glutinous rice, and now their share has dropped below 40%; In many third-and fourth-tier cities that Meituan used to be proud of, such as Quanzhou and Taiyuan, there have also been cases of being overtaken by opponents on a large scale.
Although the volume of the whole market is increasing, the growth rate of Meituan, which has encountered growth bottlenecks, lags far behind the public comments that rely on flash benefits and Baidu glutinous rice that spirals through holiday marketing.
"Meituan faces strong competitors in many fields such as group buying, take-away, hotels and so on. , including public comments and Baidu glutinous rice. However,' burning money' cannot burn out the core barriers like JD.COM Construction Engineering Logistics. " A well-known investment industry person said, "The data of glutinous rice came up soon, and Baidu spent another 20 billion to make glutinous rice. Although Wang Xing is strong, it is difficult to compete with so many powerful competitors. The most important thing is that the US Mission's spending money can't see the end, and investors feel that the wind is wrong. "
According to Tencent Technology, the financing of Meituan is far from over. Many large funds rejected the US Mission, and only a few small funds participated.
An investor who did not want to be named revealed that Meituan lowered its valuation again, and the current goal is to raise 800 million US dollars.
Another investor said that the US Mission lost funds and the amount of financing was repeatedly lowered. 15 day account period is up, and the funds are broken, and the victims are the majority of businesses.
According to Analysys International's special research report on China life service O2O market in the first half of 20 15, at present, life service O2O is still in the stage of educating users. In order to seize the market quickly, it is everyone's idea to quickly acquire and stick to users with high-frequency free or low-cost services, and then realize and make profits through low-frequency high-profit services.
It can be seen that the development of the industry is still in a state of blind fanaticism, and free and subsidies also mean the escape of responsibility to some extent. At present, the only business model is commission, and it can't really transition to other models such as advertising, internet finance and value-added services.
The external environment is also not optimistic. From the first half of this year, the investment circle began to spread the theory of capital winter. Words such as "B-round death", "Internet bubble" and "financing dilemma" are constantly emerging in the media and major forums.