On February 28th, Changan Automobile sent a lawyer's letter to Geely Automobile, aiming at the Geely Galaxy Light concept car which was unveiled at the "Geely Galaxy New Energy Strategy Conference" on February 23rd.
"After comparison, it is found that the prototype has a lot of similarities with the concept car and production model of Changan Automobile, and it is suspected of infringing the intellectual property rights of Changan Automobile." This lawyer's letter signed "Chongqing Baijun Law Firm" said so, which immediately caused a heated discussion among netizens.
The lawyer's letter further pointed out that the design of Galaxy Star has a lot of similarities with the concept car and production model of Changan Automobile, which is suspected of infringing the intellectual property rights of Changan Automobile. Changan Automobile has the right to ask Geely Automobile to stop relevant behaviors.
In this regard, Geely Group responded that the contents of the lawyer's letter were seriously inaccurate, and the accusations against our company (Geely Group) were unfounded, misleading the public and causing serious damage to our company's brand and goodwill.
According to the statement of Geely Group, Geely Galaxy Light is based on the vast architectural design of Geely Sea, which inherits Geely's unique "ripple aesthetics" in design and has an independent and complete design concept system.
Subsequently, Yang Xueliang, senior vice president of Zhejiang Geely Holding Group, spoke in Weibo, "Be healthy in competition, not guilty; To transform and develop, don't be in the same room: unite and don't split and discredit. "
Immediately, a good netizen showed the appearance comparison between Geely Galaxy Light and Changan series models.
It is not difficult to find from the figure that the configuration element of two independent brands related models is indeed "you have me and I have you".
It is worth noting that before this, after Geely officially announced its new high-end new energy series "Geely Galaxy", it released a poster with the copy of "Galaxy, the starry sky that everyone looks up to", which also triggered a round of enthusiastic interaction of independent brands and a large number of secondary creations. Copywriting contended, and a hundred schools of thought contended.
BYD responded at that time, releasing a poster of "Reaching for the Stars and Dare to Cross the Milky Way", and even Chang 'an Deep Blue followed suit, responding with "Looking up at the Milky Way, that's a touch of # Deep Blue".
At present, there is no right or wrong judgment. But the core figure involved in this incident is undoubtedly Zheng Chen, the current design vice president of Geely Automobile Group.
According to public information, Zheng Chen joined Changan Automobile in 2002 as a design engineer. In Changan Automobile for nearly 20 years, Zheng Chen successively served as deputy general manager of design of Changan European Design Center, executive vice president of Changan Automobile Design Institute, global design director, and concurrently served as executive deputy general manager of Changan Automobile Brand Department. In April, 2020, Zheng Chen became the global design director, chief brand operation officer, chairman and spokesperson of Changan European Design Center of Changan Automobile Group, spanning the two major departments of design and public relations.
Under the leadership of Zheng Chen, Changan Automobile established the design language of "dynamic life, intelligent color and double rotation" and developed classic models such as Changan CS75 PLUS and UNI-T..
Zheng Chen resigned from Changan Group in February 20021and 65438+. In the farewell letter, he admitted that he resigned for family and personal reasons and would bid farewell to the automobile industry for the time being.
In March 2022, Zheng Chen joined Geely as the vice president of design of Geely Automobile Group. Zheng Chen made his debut in the MV Good Morning Geely released by Geely in June+10 this year.
After the honeymoon period, two independent brands appeared because of the controversy over a concept car. The merits of this case need further study. This magazine will continue to pay attention to it.
This article comes from China Automobile Pictorial, the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.