to be a competent paralegal is the premise of becoming a good lawyer. Therefore, should firmly establish a correct practice mentality, strict compliance with the code of conduct of paralegals, should do the following:
First of all, to "do lawyers first," the practice of the concept of their own, and always learn how to do.
Life, one is to do, two is to do. Ancient and modern, both in the emperor's court, or in the city, all the achievements, all will "do things for the first, do people first" belief rooted in the heart. Therefore, I believe that no matter what unit I go to, do what work, we must first learn to be a person, to be an honest, upright people. Because only in this way can win the trust, can win the development. I think both colleagues, clients or judges are willing to deal with such a person; Clients also do not want to entrust their business to dishonest, dishonest lawyers to represent. I think being a person of integrity not only can win the trust, for lawyers, but also can avoid the risk. When talking about business with the client, truthfully point out the possible risks of the case for the client, to avoid the future of the case is not going well, and will not let the client complain that I am a big deal, intentional deception, damage to the reputation of the Desai, and discredit their own reputation.
Secondly, keep a good mindset.
"Attitude determines everything, and success is also an attitude." Because of this sentence, I have always maintained a positive mindset, always passionate about the cause of lawyers, never say die. Therefore, but also from the following aspects continue to improve and improve themselves:
(a) passion
With a passionate burning heart, there is a passionate burning people. Proud of their own work as a lawyer, they can engage in lawyers always full of passion, to do everything in the work is always full of passion. Therefore, I think that passion is one of the most valuable qualities in the work, and it is as important as life for a paralegal. They have the passion, in order to release their potential energy, supplement the body's potential, in order to shape a strong themselves; they have the passion, in order to make the work lively and interesting, in order to make themselves full of desire for the work, so that they produce a kind of fervent pursuit of the cause; they have the passion, but also infected around the colleague, in order to have a good interpersonal relationship, to form a strong team; they have the passion, in order to have a good interpersonal relationship, to form a powerful Team; they have the passion, may get the guidance of the lawyer's promotion and appreciation, get more development opportunities; they have the passion, will continue to pay hard and hard work, become an outstanding lawyer.
(2)Modesty
Being modest, to the teacher, to friends, to colleagues, to customers, always ask myself to maintain a modest attitude. Of course, a modest attitude does not mean that I lack of self-confidence, fearful, ashamed of themselves, so that teachers, friends, colleagues, customers to see a positive and serious work, tone of voice, modest and sincere, full of confidence in my work and service for them.
(C) enterprising
"Have a positive mindset, better than having a gold mine," the famous quote from a U.S. President's mouth. Therefore, I think I should always keep active and progressive, never stop the state of mind, so that they are not in the trend of the times not to be the big waves of sand, recession lagging behind. Only by keeping an enterprising mind can one be down-to-earth and progressive. I will be enterprising mind, for customer service; I will be enterprising mind, constantly expanding business; I will be enterprising mind, high quality and efficient completion of the work; I will be enterprising mind, with teachers, friends, colleagues, customers get along with; I will be enterprising mind, to create a career; I will be enterprising mind, to win the reputation for Desai.
(4) calm
In the fame and fortune of the lawyer industry, see many lawyers are worth ten million dollars, and no more hundreds of thousands of dollars a year. I do not deny the temptation of money on people, income from a side of the number of lawyers can reflect the success or not, but I clearly know that the city of Rome can not be built in a day, anything has a process, the difference between the well-known lawyers and ordinary lawyers is not only the gap between the academic skills, the gap is more from the experience. See now they engage in other professions of students buy a car, buy a house, promotion, heart is very envious. As a young man just starting out, I will choose to take the initiative to adjust the mentality, because I know that everyone is not easy, have to go through such a struggle, "sword sharpness from the sharpening out of the plum blossom fragrance from the bitter cold to come". Mindset imbalance can only make themselves more and more impatient, can not be down-to-earth. Easily make themselves for fame and fortune and lose as a lawyer should be conscience, violate the practice of ethics and discipline. Therefore, I will always keep a calm heart, the long skills, increase knowledge in the first place, hard work, improve themselves, and always remind themselves to endure loneliness and poverty, to build up a thick and thin, do not be anxious and impatient.
Finally, I must strictly abide by the following code of conduct:
(a) set their own place
I y realize that I am now only a trainee lawyer, just a guide lawyer's assistant, is in the preparation stage of independent practice. Their current lack of practice experience, lack of practice skills, lack of contacts, etc., so the main purpose of this stage is to learn, and obtain a lawyer's license. Learning how to be a lawyer, the long ability to increase knowledge in the first place, more experience in practice, and strive to improve their practice skills, expand their network, and aspire to become a multi-talented, outstanding lawyers. Although I am now doing paralegal income is very low, but will strictly abide by the code of practice of lawyers and practice ethics. I will abide by shouldn't get the profit shall not; shouldn't learn the trick don't learn; shouldn't root people don't follow.
(2) do their own thing
1, do have "responsibility". Including the law firm is responsible for the teacher is responsible for the group is responsible for their own responsibility, the family is responsible for the community.
2, do "three diligence". First, their brains to be diligent, think more to improve understanding. Second, their hands to be diligent, to see more, write more. Third, their legs to be diligent, to be active, active, creative assistant work.
3, to do their own and colleagues to maintain good collaborative relations. They must actively complete the tasks of the team, usually draw on the team members of the work of the ideas and results of the work, to learn from them with an open mind, more communication.
(3) control their own mouth
They do as a paralegal must control their own mouth, must do the following:
1, do not openly talk about the affairs entrusted by the parties.
2, do not publicly evaluate the parties.
3, should not say things absolutely not say.
4, do not denigrate other colleagues.
Second, a deep understanding of Desai's service concept, and resolutely implement it in practice
As far as I know, "Desai" comes from the English "Democracy and Science", which expresses the firm's philosophy of pursuing democracy, science, and the rule of law. After 14 years of development, Desai Law Firm has become a group law firm with offices in Guangzhou, Beijing, Zhuhai, Wuhan and Changsha. Our service concept of "Desai" is "strict prudence, diligence, integrity and trustworthiness, high quality and efficiency", so as to provide in-depth and all-round legal services for domestic and foreign clients.
I believe that with the deepening development of market economy, China's accession to the WTO, and the prosperous rise of various firms, the intensifying social competition is always threatening every firm. We Desai firm to develop into a professional, large-scale, international lawyers group, to participate in the fierce market competition and continue to expand their own living space at the same time, I think the firm can not rely only on material and money to maintain, in order to "source" at all costs contrary to the ethics and discipline of practice, we must resort to a kind of I think this is why we, Desai, put forward the practice philosophy of "strict prudence, diligence, integrity and trustworthiness, high quality and efficiency". Desai in the continuous specialization, scale, international development process, through the formation of a unified service concept, the pursuit and spirit of lawyers individualized, decentralized action into a coordinated and organic group action, in order to really form a distinctive firm culture, in order to maintain a lasting vitality.
I as a member of the Desai do people obsessed with integrity and trustworthiness, trustworthiness to customers, sincere colleagues, loyalty to Desai; do things obsessed with rigorous and prudent, diligent and responsible, high quality and efficiency; always with this high standard of concept to treat their own to the community to provide each of the legal services to every link should be perfect, to ensure that they provide to the community always be "Boutique". Only in this way, I have a core competitiveness in this Institute, I can play my core competitiveness to the extreme, in order to be invincible in this fierce competition in the market.
Third, as a good guide to lawyers in business management, legal services, business development of assistants and counselors, to improve and innovate management, to provide quality and efficient legal services, increase business income and put into action.
My work as a paralegal during the following aspects:
(a) assist in guiding the lawyers to standardize the firm's management, the establishment of a democratic and scientific management system.
Desai, after 14 years of development, has become a professional, large-scale and international law firm with more than 130 practicing lawyers, and has set up working organizations in Guangzhou, Beijing, Zhuhai, Wuhan and Changsha. Large-scale law firms that have implemented specialization and internationalization are usually characterized by a complex staff structure and a large number of people, a fine division of labor and a more complete range of specialties, a high level of revenue generation and a large amount of expenses, a large number of clients and a wide range of fields. With the advancement of specialization, scale and internationalization, I think Desai is facing the urgent need to solve the following three problems. First, the problem of "people" management. After the scale-up, there are many people and the structure is complicated. It is necessary to solve the following problems: who will act as the manager, how to attract and retain these people through effective ways, how to make the optimal configuration according to modern management concepts, how to make them maintain their professional advantages and good service status and so on. Second, the "financial" management issues. First of all here refers to the "financial" management is a broad sense, need to solve the following problems: the firm's acquisition of fixed assets, the use of the problem; lawyers and non-lawyers staff allocation problem; tax issues; firm welfare fund and development fund extraction and use of the problem; the distribution of the balance between the branches of the problem; the case of pioneering and non-professionals how to allocate the problem and so on. How to allocate the case developers and non-developers and so on. Third, the "marketing" aspects of the problem. Need to solve the following problems: how to use modern marketing methods and means to maintain stable existing customers, expanding new markets; how to build a well-known brand firm; how to manage customers; how to research and development of new business; how to set up a professional team and so on.
I think the way to solve the above problems is to realize professional management. We should set up a management team with special management knowledge and skills, and use modern management concepts, modern management tools and modern management equipment to manage through planning, organizing, directing, coordinating and controlling scientific means.1. We should set up professional management goals. I think the purpose of our Desai office for domestic and foreign parties to provide high-quality and efficient, all-round, in-depth legal services, set up a good brand of legal services, reap good social and economic benefits, the implementation of the lawyer's professional ideals. In the management of the firm implanted in the commercial operation concept, in the pursuit of economic interests at the same time, but also try to maximize social interests, to achieve social benefits and economic benefits of the coordination and unity. 2, set up a market-oriented, customer-oriented market awareness. In the process of specialization, we must always pay attention to the changes in the legal service market; conduct sufficient research on the legal service market; and make specialization construction and investment in advance for the promising legal service fields, so as to occupy the commanding heights in the future legal service fields. Finally, client-centered is the basic concept of firm management, we Desai is different in that we can provide a full range of professional services for the client, but in the case of conflict between the interests of the law firm and the client, it should be in accordance with the requirements of the client-centered management of their own, and should be in the maximum to meet the requirements of the client. 3, the formation of a professional management team. Firms in strategic decision-making, management decision-making, business decision-making in order to avoid decision-making errors, should be set up with management knowledge and enthusiasm of the partners, full-time lawyers and professional managers of the management team, if necessary, should also be hired to provide decision-making consultants with a high degree of specialization, in order to ensure that decision-making professionalism and scientification. 4, innovative management. Develop the management process of the service to ensure that the minimum standard of service. 5, the introduction of professional marketing tools. Law firms need marketing, and specialized law firms need marketing more, especially professional marketing. We, Desai, are a professional and internationalized large firm, we need to promote to the market through professional marketing management, and general law firms with different legal service products, so that our customers recognize and feel that our services are unique and superior, so as to find a unique and stable consumer groups.
(2) We assist and guide lawyers to provide high-quality and efficient, all-round and in-depth legal services to domestic and foreign clients, and to consolidate and improve client loyalty.
Our "Desai" service concept is "strict prudence, diligence, integrity and trustworthiness, high quality and efficiency", in order to provide domestic and foreign clients with in-depth, all-round legal services. I believe that it is important to help guide the lawyers to provide high-quality and efficient, all-round and in-depth legal services for domestic and foreign clients, and to consolidate and improve the loyalty of the clients. Should carry out the following work:
1, enhance the quality of law firm services. First of all, strengthen the strong law firm service culture construction, set up internal to provide customers with high quality service quality ideas. Through the law firm's cultural construction to prompt every employee from the depths of the spirit of confidence, positive ideology and code of conduct, with service-oriented staff can improve customer perception, in order to service consciousness, the right way to provide customers with high-quality and efficient, all-round, in-depth legal services.
2, according to the different needs of customers, the development of personalized service plan, and effective management of the firm's service commitments. For law firms, an effective plan can clearly define specialized quality measures, resources and sequence of activities to ensure that the legal services provided to meet the requirements of clients, and to achieve the law firm's purpose and expected goals.
3. Establishment of client service files, improvement of legal service capabilities, consolidation and enhancement of client loyalty.
4. Continuously improve the handling of customer complaints. In the firm's face of customer complaints, should establish an effective and rapid handling methods to ensure that customer complaints can be properly resolved.
(3) assist in guiding lawyers to creatively develop marketing strategies and programs to develop new clients and new business.
1, should be a comprehensive understanding, analysis of the needs of the target customer base of information as well as competitors, according to the firm's level of professionalism, human resources and service features and advantages to determine the marketing positioning of Desai and guiding lawyers; formulate the basic marketing strategy of Desai and guiding lawyers, including target marketing strategy, combination marketing strategy, cultural marketing strategy, brand marketing strategy.
2. Demonstrate the comprehensive power of Desai and its lawyers through various effective ways. We can show our clients our comprehensive professional evaluation and professional achievements so that they have a comprehensive understanding of us as a whole. Through organizing free lectures, newsletters, internet, forums and other media to show our clients our office environment, list of famous clients, past performance, team work mode, service quality control system, professional research and consulting system, etc., which will help our clients to build confidence in our professionalism and service quality.
3, the implementation of boutique marketing strategy, tailor-made personalized legal solutions for customers. I believe that to really win the trust and entrustment of customers, a personalized legal solutions is the most important weapon. Therefore, we should have different value judgment standards for different customers, comprehensive and deep investigation of the real needs of customers, tailor-made personalized legal solutions for customers.
4, combined with enterprises, associations and the government and other target customers of the actual needs and development trends, to strengthen the study of the legal services market; on the promising legal services in the field, in advance of the construction of specialization and investment, the formation of professional marketing team. In the process of business development, we should be good at analyzing and summarizing and maintaining future opportunities. Analysis and summary of the whole process of fighting for customers, themselves, customers, competitors and strategies, environmental analysis and summary, to find out the reasons for failure, to avoid making similar mistakes next time.
5, try to provide customers with value-added legal services. For example, for potential customers or clients to organize free legal seminars, a short period of time to issue a specific legal proposal or analysis report. The purpose is to fight for the opportunity to show their professionalism and quality of service to the target customers.
6, analyze the relationship between themselves and their customers, the establishment of effective communication effective communication mode, to win the customer's long-term trust.
7, strengthen the media publicity, to create a strong brand
The role of the media is very huge, the use of win-win concept, the use of the right strategy, combined with the media can play a multiplier effect. Specific operation can be used in the following ways:
Professional research results can be formed in the field of high-caliber articles, familiar with the professional field of law and related issues of the solution, can be used as a basis for cooperation with the corresponding professional media.
Specialized business knowledge can undertake major cases in the industry, and through media coverage, rapidly expand the impact and accelerate the process of business development in this field. Cooperation with the media to open cooperative columns, together with the media to popularize the knowledge of the law, for the audience groups.
8, the formation of business development department, enhance the brand of the law firm
In the current stage of the country, the vast majority of customers are based on the trust of lawyers and entrusted to the law firm, the root cause is that the law firm did not form a well-known brand, which is not conducive to the development of the business in the long run, is not conducive to the development of the legal profession.
Law firms can set up business development department, specializing in law firms CI design, management, including unified logo, clothing, the creation of internal periodicals, held various forms of communication activities, the establishment of customer database, based on scientific operation, strengthen management, and ultimately realize the famous brand, the realization of the customer's recognition of the law firm, rather than the lawyer's identity.
9, the establishment of a wide range of strategic partners
Strengthen the strategic cooperation with the relevant intermediary organizations, and join hands to expand the lawyer's non-litigation business. These intermediaries mainly include famous accounting firms, tax firms, appraisal firms, investment consulting firms, securities companies, foreign law firms, consulting firms, corporate training institutions, various associations. Maintain close contact with them to form a good information network and mutual trust, and the union of such organizations, complement each other's strengths and weaknesses, trust each other, *** with the improvement of the formation of a good business development and cooperation.
10, strengthen network marketing
One is to strengthen the construction and maintenance of Desai website, the formation of specialized website maintenance staff. Regularly and quantitatively update the content and add good content. The second is to strengthen network promotion. Can be used to join the search engine, exchange links, traditional advertising, electronic magazines and other ways to publicize and promote. Third, the establishment of online communication platform. So that the customer's legal needs can be resolved in a timely manner, at the same time we can understand the customer needs in a timely manner to win the opportunity to entrust.
Fourth, the vision of planning their own career as lawyers, and strive to become an excellent member of Desai.
Just as our thriving Desai Law Firm has constructed a grand development blueprint and goals for itself, as well as designed a strategy on how to realize and achieve the goals, then I as a trainee lawyer should also take the initiative to plan their own lawyer's career, and strive to become a member of Desai's excellent.
The first step to establish one's career goal is to strive to grasp this opportunity to bid to become a member of Desai. Then, do your best to enrich yourself. Identify the characteristics of successful attorneys in the firm and model them for yourself.
The second step in establishing your career goals is to become a competent practicing attorney by obtaining a license to practice law through an internship.
The third step to establish one's career goal is to spend 3 to 10 years to become a multi-talented expert lawyer, an expert lawyer in the field of corporate law, IPO, M&A law, and an expert investment legal advisor in private equity investment.
In order to reach the above goal, I think I should be from the following aspects to continuously improve themselves:
(a) strengthen their professional ethics. I believe that strict compliance with the code of conduct and ethics of lawyers' practice is not only a requirement for self-development, but also a requirement of the whole society for lawyers. To be a socially responsible, passionate, humble, integrity and trustworthy, dedicated lawyer.
(2) Continuously improve and perfect their practice skills. Through listening, thinking, watching and asking questions to the guidance of lawyers and other outstanding lawyers to learn the practice of law skills, with the heart to figure out.
(3) strengthen their "internal" and "external" training. Continuously improve their knowledge, speech, image, and the parties, the judge to get along with, planning, practice risk avoidance training. In practice, constantly find their own reasons, humbly accept the guidance of the lawyer's criticism and education, summarize the lessons learned, so as to constantly cultivate and improve themselves.
(4) create good interpersonal relations, extensive accumulation of their own network.
(E) Build a systematic knowledge structure. First of all, strengthen their own basic theoretical skills in law. Second, to build their own professional direction of the legal knowledge system, proficient in company law, contract law and private equity investment and financing related aspects of legal knowledge. Best, to strengthen their own engaged in the professional aspects of the study of other disciplines.