1. First of all, every novice businessman should know how to check the registration threshold of each activity when signing up for the event.
2. The seller can also check the name of the event, compliance, reasons for non-compliance, the event, the number of registered goods, the description of the event, the start time of the event, the number of followers, the enthusiasm for participation, and the registration deadline. Through the activity registration assistant of Master Duo Duo, analyze the store activities with one click!
3. Generally speaking, there are three reasons why merchants can't sign up for successful activities: the store navigator's score is not up to standard, the number of effective evaluations of the store in the past 90 days is not enough, and the basic sales of the products signed up for the activities are not enough.
Store navigator is a data index to measure the comprehensive service ability of stores, which involves five dimensions: after-sales service, commodity quality, logistics service, customer service consultation and transaction disputes.
The effective evaluation of the store is a written evaluation made by the consumer after confirming the receipt of the goods.
Therefore, in order to successfully register for the event, sellers must first accumulate basic sales and then improve the ranking of store navigators.
If you don't know the ranking of your store, you can use the multi-ranking query function of the tool to query the search ranking of keywords, parking spaces, baby titles and so on. After the query, you can export the data generation table.
What activities are you covering? 1, time-limited spike
Located in the first position on the home page of the app, it has tens of millions of traffic levels and is one of the best channels for traffic and conversion rate in Pinduoduo. It is mainly divided into time-limited spike and brand spike to help goods ship quickly.
The registration threshold is low, the time is short, and the effect is quick. Suitable for merchants who want to get sales quickly in the initial stage of new products, and secondly suitable for merchants who clean up inventory in different seasons, with stable conversion rate.
Participating in the store can improve the search ranking of this product, help the sorting of classified pages, and increase the weight of personalized recommendation.
2. Ticket center
Suitable for goods that need rapid turnover, have a certain basic sales volume and have lower prices. Many buyers are still sensitive to the price and are suitable for cost-effective products.
At present, the personal center has many entrances, many orchards, cash check-in and so on. It is easier to be searched and has massive exposure. The store has a low threshold and a high registration rate.
3.10 billion subsidy
100 billion subsidy means that the platform gives a certain percentage of subsidies on the basis of the cost price of the merchants, so that users can buy the brand goods with the most price advantage. Located on the home page, the products are mostly brand manufacturers, which have high requirements on product quality and customer service response rate, and are suitable for big brand merchants to participate.
Search and recommendation scenarios can be greatly weighted, and a large number of off-site promotion resources can be obtained for free. User trust and conversion are of great help, helping brands to quickly accumulate sales and brand fans.
4, 9, 9 discount
Concentrated flow, high conversion rate, very suitable for cold start goods, accumulate a wave of basic sales! Mainly small commodities in household department stores, mainly small commodities, and the average price of participating commodities is not higher than 29.9 yuan.
It is the first choice for new business and new product sales, with relatively large traffic. This is a long-term activity of the platform. Entries can be recommended by personalized homepage, and if the sales volume is good, they will always be in the front position.