How to find customer information in home textile industry? There are no points (joining and expanding). . .

How to open a franchise store In recent years, becoming a franchise store has become a trend in the development of home textile enterprises. It has developed rapidly and has become an entry-level way to do business with a little money. For foreign banks, they can simply copy other people's ways of making money, and the risk is relatively small. The home textile industry is actually mainly a home textile shop for bedding. At present, with the development of real estate, the sales of home textile products are also growing rapidly, and more and more home textile franchise stores are opened. If you want to open a home textile franchise store, you must understand the preparations you must make to open a store. 1. How to choose home textile brand products First of all, you need to know what kind of consumer groups you want to be and how much they can usually pay for home textile products. After determining the price of the products, you need to know how big the consumer groups at this price are and how much sales and profits they can bring you. If you are sure to do it, you need to know what kind of products your consumer group likes. You can do a simple questionnaire survey with product pictures and print 200 or 300 copies. You can confirm the feasibility of the business you want to do by investigating the target consumer groups such as friends, relatives and classmates. This will minimize your investment risk. It's estimated that you can decide whether to open this store or not and whether you can make money after opening it in less than 500 yuan and part of your time. It's best to find two partners when opening a shop for the first time to reduce the investment risk. If you are successful and have enough experience, you can open a shop independently to reduce the contradiction of partnership. Home visit stores generally have higher prices, better quality and less people flow, so choose business districts with more VIP people flow. 2. What brand do you choose to join? When we buy home textile products, we usually look at the design first, then at the price, fabric, processing technology and outer packaging, so you should also choose the product first, then the brand, and then the company's service. The more complete the product, the greater the sales volume. The so-called home textiles are household textiles. At present, there are no companies and shops that make all-home textile products in China. Choose brands and try to make products more comprehensive. At least the bedding and curtains should match. The brand is well-known in the local area, and the price can meet the consumer groups you set. Brand franchise stores generally have a considerable amount of experience for reference, and they all have model stores. Before joining, it is best to observe in comparable stores in the same area for two days, one day from Monday to Thursday and one day from Friday to Sunday. There is a big difference in sales between the two periods. You can also go to the store and introduce yourself directly to the owner. How to make home textile products after opening a shop is a necessity, but not a consumable. Generally, if you have it, you will not buy it again. Only when the product really appeals to him can you buy it again. So you should look for some low-priced products that everyone needs besides the products provided by the brand. Often low-priced products have high profits, which can not only attract consumers, but also ensure the daily cost of opening stores. First of all, you must ensure that you can't lose money when you open a store, and then you must buy your things when you enter your store. Then you can only buy low-priced necessities, regardless. For example, the Japanese call all kinds of collection bags with storage function collection bags, which can be processed into all kinds of miscellaneous bags with scraps of cloth, such as socks, shorts, bras, cards and so on. Umbrellas, cushions, covers and home textiles in cars. Japanese magazines have special products, so you don't need to develop them yourself. There are hundreds of such goods, the cost may be around one yuan, and the price can reach about five yuan. Guests usually buy a few. Japanese MUJI, Li Yide and IKEA all regard groceries as the main sales means and profit model to attract customers. If there are more than 20 brand franchisees, you can ask the brands to provide them centrally, which can reduce the procurement cost of opening a store. Japanese MUJI, Li Yide, IKEA, etc. Grocery is the main means of sales. Generally, the guests who enter the home textile shop have the intention to buy, and buying small things will increase the desire to buy big ones. In order to keep customers' shopping desire and impress themselves, we can print some small advertisements for them. Don't print the advertisement too big, you may throw it away when you go out. Besides the main products, advertising products should also introduce some necessities of life. As far as I know, about 5%-8% of people who advertise turn around. At the end of the month, you should make a statistical table of what you sell, including price, color, product pattern, fabric and so on. With the data, you will know the direction of sales and what goods to enter to make money. The increase in turnover is gradually accumulated according to your marketing methods and management level. Sampling depends on the actual effect, the bedroom light should be softer, the curtains should be brighter, the colors and patterns of the items should be coordinated, and the placement of large-sized items should also be considered.