First, a qualified real estate agent should have the knowledge and quality.
(1) Basic knowledge
Brokers should master the basic knowledge of economics, especially the knowledge of market and marketing. We should know some basic methods of market investigation and market forecast, be familiar with the basic laws and trends of supply and demand changes and development in the commercial housing market, especially the real estate market, and understand the influence of economic model and economic growth mode on real estate activities. In terms of cultural knowledge, you must have a college degree or above and obtain the qualification of associate real estate agent. Some even require you to quickly understand international English faxes on electronic screens. Generally speaking, the higher the education level, the stronger the adaptability to business, and the greater the possibility of becoming a qualified and excellent real estate agent.
professional knowledge
Because different types of real estate goods have their own specific users and circulation channels. Therefore, real estate agents must master certain real estate professional knowledge, including: real estate brokerage knowledge, urban planning and environmental knowledge, construction engineering knowledge, real estate finance and investment, real estate marketing, property management, real estate measurement, accounting, statistics and other knowledge.
With the advent of the era of knowledge economy, real estate agents need more and more knowledge to do their jobs well. For example, with the popularization of computers and the emergence of network economy, an excellent real estate agent must also master modern science and technology such as computer knowledge, such as database technology, office software application and network technology.
At present, China has joined the WTO, and the impact of economic globalization on China is becoming more and more obvious. A large number of foreign enterprises and personnel have entered China and participated in real estate transactions more and more frequently. Therefore, real estate agents must also master at least one foreign language in order to better provide brokerage services for all kinds of foreigners.
The socialist market economy is an economy ruled by law. Real estate agents engaged in brokerage activities should have legal awareness and legal concept, carry out brokerage activities in accordance with the law, and safeguard the legitimate rights and interests of themselves and others in accordance with the law. Brokers should seriously study and master basic legal knowledge, such as civil law, contract law, trademark law, advertising law, tax law, anti-unfair competition law, consumer rights protection law, broker management measures, urban real estate management law and other laws and regulations related to real estate brokers.
The job of real estate agents is to deal with people frequently, so social psychology knowledge is also necessary for real estate agents. Basically, it mainly includes the influence of social factors such as population and family on the real estate market, the social development of the country and the main policies of the government, public psychology, consumer psychology and so on.
(3) Other auxiliary knowledge
This knowledge mainly includes sociology, psychology, history, interpersonal relationship, communication, advertising, public speaking and so on. This knowledge will not be directly expressed as specific business skills, but it can make the application of professional knowledge handy and just right, making brokerage activities more attractive and artistic. In real estate brokerage activities, we should not only know how to evaluate the price, quality, depreciation and maintenance of real estate, but also know the necessary professional knowledge and skills such as taxation, mortgage, credit, insurance, future ups and downs, and have a good understanding of sociology and folklore such as geographical knowledge, folk customs, community culture, family structure, population change and neighborhood relations. In addition, real estate agents must have high cultural literacy, read and appreciate literary and artistic works as much as possible, and improve their artistic taste and appreciation ability.
Second, the ability and quality that a qualified real estate agent should possess.
(1) general ability
1. Creativity. An important aspect of real estate agency's brokerage business is to solve and analyze problems independently in a complex and changeable environment. Solving special problems requires special methods. When faced with unprecedented problems, excellent brokers fully expand their imagination and integrate past experience and ideas to build a brand-new solution.
2. Understanding ability. Understanding is an insight into things, an insight into the internal mechanism of things, and one of the ways to realize a deep understanding of human emotions, behaviors and social operations. Brokers are always in the complex relationship of intersection, imbalance and rebalancing of people, money and things, and will not achieve anything without a deep understanding.
3. Judgment ability. Real estate agents should have the ability to master all kinds of intelligence and information according to experience, make a calm, objective and comprehensive analysis of the environment and situation, and then make wise judgments and adopt corresponding behaviors.
(2) Have the ability to handle real estate brokerage business.
Due to the personality of real estate commodities, each building is different, which requires real estate agents to accurately grasp the specific requirements of buyers and choose suitable housing for their consideration. In practice, it is often shown that brokers can match supply and demand in a short time and realize every trading opportunity as much as possible. For example, the commercial housing sales agent received a group of visiting customers in the sales office. After ten or even several minutes of conversation, brokers must be able to accurately understand and grasp their needs and recommend suitable houses. In practical work, the ability to handle real estate brokerage business is strong, which leads to high turnover, rapid progress of various businesses and high work efficiency, while real estate brokers with poor ability often work in vain and have low work efficiency.
(3) Other related abilities
Real estate agents should not only have general ability and ability to handle brokerage business activities, but also have other abilities closely related to brokerage activities, such as expression ability, communication ability, public relations ability, negotiation ability, advertising ability, value gain and loss balance ability, and emergency handling ability. In short, real estate agents should optimize their ability structure.
Third, the psychological quality of qualified real estate agents.
(1) Confidence
Self-confidence is the most basic requirement of real estate agent's professional psychology, and it is the recognition and love for his career. It is the sense of honor, achievement and self-confidence in professional activities. Confident brokers dare to face challenges and pursue Excellence. Self-confidence can inspire great courage and perseverance and eventually lead to success. At the same time, self-confidence can give each other a sense of trust. When dealing with all kinds of people in business activities, real estate agents need to persuade others and facilitate transactions. Without a confident and tenacious psychological quality, it is difficult to be competent. A calm and confident broker who can talk freely appears in front of customers and will soon gain their recognition and trust. Self-confidence can make you calm and calm in the face of sudden difficulties. With your wisdom, perseverance and patience, you can overcome difficulties and succeed.
However, confidence is by no means blind and arrogant. Personally, self-confidence equals strength. Self-confidence comes from self-awareness and mastery. From a professional point of view, the confidence of real estate agents depends on their comprehensive understanding of market information and profound knowledge and skills.
(2) enthusiasm
Enthusiasm can give brokers exuberant energy and extensive interests, keep people in a proactive state of mind, and make real estate agents always maintain their unique sensitivity to market information. Enthusiasm is also the need for real estate agents to communicate with the society. Real estate agents need to deal with people from all walks of life, make friends and broaden information channels. Sociology shows that an enthusiastic person is more easily accepted by others and easier to communicate with others.
(3) Open-minded
In interpersonal communication, real estate agents should be open-minded, tolerant, optimistic, cheerful, accessible and more popular. If real estate agents don't have this character, they should actively cultivate their open-minded and tolerant temperament.
Real estate brokerage is a challenging and creative job, which requires brokers to face new things, new ideas and new knowledge with an open mind. Real estate agents should be able to get rid of the original mindset in time, often observe market trends from a brand-new perspective, and capture the latest information in time for our use.
(4) efforts
In practice, real estate agents often encounter setbacks. Real estate agents should not only face setbacks optimistically and openly, but also resolve them persistently. To do this, we must first realize the complexity of real estate transactions. Real estate is a commodity with strong personality and extremely expensive value, and the influencing factors are very complicated. It is natural for a trading contract to experience various twists and turns. Therefore, real estate agents should regard setbacks as normal and smooth transactions as accidents. Otherwise, it is impossible to expect simple, smooth and high-value transactions every day, and the mentality will naturally be bad, let alone make a bad transaction. Secondly, it is necessary to establish the spirit of hard work and hard work in order to take pains to resolve all kinds of setbacks.
Fourth, there is a strong sense of information and market.
(A) real estate brokerage information
Real estate brokerage information refers to information that reflects and serves real estate brokerage activities. It usually includes four aspects of information: housing information, customer information, real estate market information and real estate brokerage industry information, which are indispensable. Generally speaking, the basic point of real estate brokerage information is composed of language elements, content elements and carrier elements.
(B) broaden the channels of information collection
1. Obtaining information through news media In modern society, mass news media has played an important role in information dissemination. A large number of real estate broker information is transmitted to the outside world through newspapers, television, radio, magazines and other media. These are all important ways to collect information about real estate agents.
2. Obtain information through the broker's own investigation and analysis.
Real estate agents will come into contact with many people and things in their daily life and work. As long as you have a keen eye and unique analytical judgment ability, you can get a lot of information anytime and anywhere. Ruyu
Chatting with friends, negotiating with each other and observing in the market may be important sources of information. Sometimes an unremarkable phenomenon may get a very important message.
3. Access to information through the Internet
With the development of information technology, the network has become a convenient way to obtain information. Real estate agents can get information through the internet at any time without leaving home. There are mainly the following ways:
(1) Use the Internet to collect information; (2) use online system to collect; (3) Use the commercial information database for collection.
4. Obtaining information through information companies
Backed by modern technical facilities, information consulting companies have a large amount of information and provide paid information services to the outside world. After collecting information from different channels, real estate agents should also conduct analysis and research. Make decisions and use information as early as possible to turn this economic resource into material wealth.
(C) accurate market forecast
Real estate agents should have a strong market awareness, especially the methods and abilities to accurately predict the market. The so-called market forecast is to use scientific methods to investigate and study various factors that affect the change of market supply and demand, analyze and predict its development trend, grasp the law of market supply and demand change, and provide possible basis for correct business decisions.
Market analysis and forecast means that real estate agents use certain methods to analyze and forecast according to the information they have, and then judge the current situation and changing trend of market supply and demand and price. Information prediction and analysis methods include: mathematical processing and analysis (according to the existing data information to calculate some data indicators, such as average unit price, income coefficient and so on. ), comparative analysis (comparison of different areas or different types of houses, comparison of similar houses in different time periods, etc.). ), causal analysis, etc. The prediction and judgment of the market includes qualitative judgment, such as the supply and demand situation of a house, whether the supply exceeds demand, the supply is less than demand or the supply and demand are basically balanced? Will it go up or down in the future? Is the transaction price of a transaction a normal market price? Or limit the market price? It also includes quantitative predictions and judgments, such as how much the market transaction price of a certain type of real estate has risen in the last three months? Because of the special trading situation, how many percentage points is the transaction price higher than the normal market? Wait a minute. From the progress of every business to the adjustment of the business focus of brokers and brokerage institutions, accurate market analysis and forecast are inseparable. Therefore, market analysis and forecasting are also professional skills that real estate agents must master. Please pay attention to more real estate issues: