The first step of e-commerce website construction is website planning and design.
E-commerce website is a relatively complex system. Before building an e-commerce website, we should think about the necessary functions. The planning of e-commerce websites is also something that all websites need to do. When planning and designing, it is necessary to analyze the website as a whole, make clear the construction goal of the website, determine the goal of the website, the content and services provided by the website, the domain name, logo, style and directory classification of the website. This step is also a prerequisite for the success of e-commerce website construction, because all the construction steps are implemented according to the planning and design.
The second step of e-commerce website construction, website construction.
After the planning and design of e-commerce website, it began to enter the stage of website construction, mainly including domain name registration, website configuration, webpage production and website testing. Except for the e-commerce website test, which needs to be completed after the other three items, domain name registration, website configuration and webpage production are relatively independent and can be carried out at the same time.
The third step of e-commerce website construction is website publishing.
After the e-commerce website is completed, it can be published on the Internet. After the official launch, users can directly access my website through the domain name.
The fourth step of e-commerce website construction, management and maintenance.
Although the management and maintenance of the website is the best step, in fact, from beginning to end, as long as the website has not stopped running, it has been managing and maintaining the e-commerce website, so this step is also the most complicated step. Website management mainly manages websites from three aspects: safety, performance and content. The current website construction consists of several major parts. The first major points are: first, website planning; Second, the website art design; Third, key words; Fourth, website operation; The question you asked includes the planning, art design and key words of website construction.
First of all, the planning part of website construction should understand the following points:
1. Positioning of target customers; 2. Positioning of profit model; 3. Positioning of core products; 4. Positioning of product differentiation.
Secondly, the artistic part of website construction needs to be clearly understood:
1, the picture of the website should be clear and the text should be logical;
2. The advertising language adopted by the website is how to typeset the text, what is the font size, what is the color, and how to arrange the pictures most reasonably;
3, the website looks comfortable, but also makes people feel atmospheric and tests the foundation of art design.
Finally, in the keyword part of website construction, extract keywords suitable for your own industry:
1. What is your main business?
2. See how your product classification is divided;
3. See how competitors set keywords;
Whether your product is national or regional, whether you are a manufacturer or a wholesaler, whether you are a franchisee or a retailer, you must make a good positioning.
5. You can use Baidu backstage, webmaster tools or other keyword analysis tools to find your own suitable keywords.
6. Integrate these keywords into the layout design of the website and make typesetting according to the rules of search engines, such as F-type typesetting, from right typesetting to right typesetting.
The second point: the material addition of the website, the evaluation or audit of the website, etc. , was finally released. Example of website construction project plan
First, the market analysis before the website construction
1. What is the market of related industries? What are the characteristics of the market? Can the company conduct business on the Internet?
2. Analyze the main competitors in the market, the online situation of competitors and their website planning and functions.
3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and website construction capacity (cost, technology, manpower, etc.). ).
Second, the purpose and functional orientation of building a website
1. Why build a website? Is it product promotion, e-commerce or industry website? Is it the need of enterprises or the extension of market development?
2. Integrate company resources and determine website functions. According to the company's needs and plans, determine the functions of the website: product promotion, network marketing, customer service, e-commerce, etc.
3. According to the function of the website, determine the purpose that the website should achieve.
4. The construction of intranet and the expansibility of website.
Third, the website technology solutions
According to the function of the website, determine the technical scheme of the website.
1, use a self-built server or rent a virtual host.
2. Select the operating system, unix, linux or windows 2000/nt. Analyze the input cost, function, development, stability and safety.
3. Adopt systematic solutions (such as enterprise Internet access solutions and e-commerce solutions provided by companies such as IBM and HP)? Or develop it yourself.
4, website security measures, anti-hacking, anti-virus programs.
5. Development of related programs. Such as web programs asp, jsp, cgi, database programs, etc.
Fourth, website content planning.
1. Plan the content of the website according to its purpose and function. The general enterprise website should include: company profile, product introduction, service content, price information, contact information, online ordering and other basic contents.
2. E-commerce websites shall provide member registration, detailed commodity service information, information search and inquiry, order confirmation, payment, personal information confidentiality measures and related help.
3. If there are many columns on the website, you can consider using a website programmer to take charge of the relevant content. Note: the content of the website is the most important factor to attract visitors to visit the website. No content or useless information will attract visitors who browse in a hurry. The information people want to read can be investigated in advance, and people's satisfaction with the content of the website can be investigated after the website is published, and the content of the website can be adjusted in time.
Verb (abbreviation of verb) web design
1, web page design and art design requirements, web page art design should generally conform to the overall image of the enterprise, to comply with ci specifications. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.
2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.
3. Make a webpage revision plan, such as a large-scale revision within six months to one year.
Intransitive Verb Website Maintenance
1, maintenance of servers and related software and hardware, evaluation of possible problems, and formulation of response time.
2, database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.
3. Update and adjustment of content.
4. Formulate website maintenance regulations to make website maintenance institutionalized and standardized.
Seven, website testing
Before the website is published, it should be carefully tested to ensure normal browsing and use. Main test contents:
1, server stability and security.
2. Program and database testing.
3. Network compatibility testing, such as browsers and monitors.
4. Other tests required.
Eight. Website publishing and promotion
1. Public relations and advertising activities after website testing.
2. Search for lottery registration, etc.
Nine, the website construction progress
The start and completion time of each planned task, the person in charge, etc.
X. cost breakdown
List of expenses required for various matters.
The above is the main content that the website planning book should reflect, and the content will increase or decrease according to different needs and the purpose of website construction. At the beginning of website construction, careful planning must be carried out to achieve the expected purpose of website construction. The design of e-commerce website is mainly divided into two major processes: first, the design of website structure, mainly including website layout, color, content, framework and so on; Then the website is developed, and according to the design results, the programming language is used to develop, and finally a complete website is formed.
First, the design of website structure.
The design of e-commerce website is related to the popularity of the website and directly affects the overall construction of the website. Therefore, the systematic, perfect and comprehensive website design is the key to the success or failure of website construction.
Second, the overall development of the website.
The development of a website refers to a process from the establishment of a website according to the design requirements of the website to the release of the website. This process, like the traditional software development process, mainly includes four steps: implementation, testing, documentation and release.
1. implementation: using website development tools and related programming languages to write pages and coding programs; Implement Web database system; Organize the information to be displayed on the website according to the design requirements of the information structure.
2. Test: Test the initial website in many ways.
3. Documentation: It mainly includes the development documentation of the system, focusing on the description of functions and the description of interfaces between modules.
4. Release: refers to the external release of the website, and users can access the e-commerce website through the Internet using a browser. I divide you into four points:
1. Positioning website, including profit model, products and target groups;
2. Purchase the space and domain name, and file it with China Network Management;
3. Plan the homepage and contents of each page of the website;
4. Determine the core keywords of the website and prepare the website materials. Process:
1. Positioning website, including profit model, products and target groups;
2. Purchase the space and domain name, and file it with China Network Management;
3. Plan the homepage and contents of each page of the website;
4. Determine the core keywords of the website and prepare the website materials.