How many Q's are there besides IQ? -6q to enhance the competitiveness of personal brands

Text/Li Guangdou In the brand era, the essence of competition has changed from entity competition to brand competition. The competitiveness of a country is reflected in how many world-famous brands it has, and the competitiveness of an enterprise is reflected in whether the brands it owns are competitive. Similarly, personal competitiveness is also reflected in the competitiveness of personal brands. The influence value that a successful personal brand brings to a person is often unmatched by other personal assets. The competitiveness of personal brand consists of six "quotients", which construct personal brand system from material level, spiritual level and personality level respectively. IQ refers to a person's wisdom and understanding of scientific knowledge. Research shows that IQ is not completely innate, and acquired education and study can often change the level of IQ. With the general improvement of social civilization and the overall improvement of human intelligence, the IQ of ordinary people is enough to meet the needs of daily study and work. Except for a few areas that need higher IQ, the rest of the work can be done through better study. The research data show that the intelligence used in a person's life is less than 1% of the brain capacity, so the IQ can be improved through logical thinking training, knowledge learning and experience growth. Intelligence level is the basis of personal brand competitiveness, which determines the ability to understand and comprehend other things. EQ EQ: EQ refers to a person's ability to control the environment and personal emotions, as well as the ability to operate the overall team relationship. Emotional intelligence includes two aspects. On the one hand, it refers to the ability to manage one's emotions, control one's personal consciousness and reasonably adjust one's thoughts and behaviors under the pressure, frustration, anger, excitement and other emotions. On the other hand, it refers to the ability to improve efficiency through harmonious handling of interpersonal relationships in teamwork. Throughout the ages, people with high emotional intelligence can often achieve great things. Premier Zhou Enlai is the most typical representative of China's "high emotional intelligence". He is busy with everything and can handle complicated interpersonal relationships under pressure, which has won the respect and love of people all over the country and even the world. Emotional intelligence plays a very important role in it. Where there are people, there will be complex interpersonal relationships, so the ability to deal with self-relationships and interpersonal relationships has become an important part of personal brand competitiveness. CQ Creativity Quotient: Creativity Quotient refers to a person's ability to transcend the status quo and create new things, including creativity, problem-solving ability and integration ability. A new way to solve problems in study, work and life in a unique way. Creativity is a magic weapon for modern people to adapt to the ever-changing external environment and be in a favorable position in the competition. Gather many resources, break through the existing framework, find new ideas, and finally find a breakthrough solution. Today's society is no longer the triumph of the scale of the industrial economy era, nor the technological omnipotence of the information economy era, but has entered the creative economy era. "Creativity" refers to an individual's original thoughts and innovative behaviors in the process of growth and learning, as well as the ability to reflect some novel, unique and valuable achievements, that is, creativity. Creativity provides a powerful impetus for personal development and lays a solid foundation for the promotion of personal competitiveness. LQ Learning Quotient: Learning Quotient refers to a person's ability to gain cognition in the external environment or gain experience through logical thinking. There is an interactive relationship between learning quotient level and IQ: people with high IQ have innate advantages in learning ability, and learning quotient level also directly determines the degree of acquired intelligence development, which is of great significance to improving one's intelligence level. Confucius has a high academic quotient. He firmly believes that "three people must learn from each other" and "it is better to say hello when learning from time to time". Learning quotient has been valued since ancient times, and learning ability is one of the important indicators to measure whether a person has the potential for success and development prospects in today's society. MQ Moral Quotient: Moral Quotient refers to a person's inner essential parts, such as kindness, integrity, kindness, gratitude and helping others. , including ethical and philosophical discussions. In today's society, people pay more and more attention to MQ's "small victory depends on wisdom, big victory depends on morality". When all personal efforts have achieved the harmony between individuals and society, it will become an important standard to trace the essence of all these efforts and explore human nature. Therefore, high IQ and high MQ are talents, high IQ and low MQ are dangerous elements, low IQ and high MQ are trainable talents, and low IQ and low MQ are hopeless molecules. BQ American business American business does not refer to a person's beauty, but a person's concern for his own image, his understanding of aesthetics and aesthetic feeling, and even his ability to control all factors related to his external image in social communication. Ingrid Zhang, a famous business image designer and personality consultant, said: "If you wear the wrong clothes, no one will tell you;" If you don't know how to match, no one will tell you; No one will tell you if your hair is unkempt. However, everyone will see it in their eyes and keep it in mind. These sections are defaming you! "For a rapidly developing society, the performance time of each individual is getting shorter and shorter. How to seize the eyes of heavy responsibility and strive for more opportunities to express themselves as soon as they appear is a very realistic problem. After all, not everyone is born beautiful, but often people with higher "American business" will be more likely to succeed, because they pay attention to their own image, because in modern social occasions, "personal value of the image million", personal image is closely related to success. The above six Q's do not work independently, but interact with each other. For example, the interaction between IQ and academic quotient, emotional quotient and American quotient, and so on. In the above aspects, people can choose their own expertise to play, avoid their own weak links, manage their own resources strategically, gain super personal brand competitiveness, and maximize their personal value.