The first point: hunger marketing
& gt& gt tactical explanation
In marketing, the so-called "hunger marketing" means that commodity providers deliberately reduce output in order to adjust the relationship between supply and demand, create the illusion that demand exceeds supply, maintain the high selling price and profit rate of commodities, and at the same time maintain the brand image and improve the added value of products.
The second point: the expectation of rising manufacturing prices.
& gt& gt tactical explanation
At the sensitive stage of the current stalemate between buyers and sellers, using some good news to artificially create expectations of upcoming price increases to stimulate house buyers to buy as soon as possible, this price trick once used in real estate sales has also reappeared.
The third point: intensive housing selection
& gt& gt tactical explanation
Many buyers who have accumulated before gathered together to quickly choose a house in a short time. Many property buyers have a blank mind under the urging of tension, and they choose houses unconsciously, which also makes many property buyers regret because of the lack of rational thinking time after choosing houses.
The fourth point: limited time promotion
& gt& gt tactical explanation
In a very short period of time, the property was sold at a low price, which triggered a snap purchase and attracted customers. Time-limited promotion is a typical short-term incentive activity with obvious timeliness, that is, it should immediately arouse the buyer's reaction and guide the buyer to take the purchase action quickly by providing short-term strong temptation. In addition, limited-time promotion will provide buyers with an additional benefit in a certain period of time, which is strong enough to induce buyers to buy products. Usually, this benefit is money or extra services.
The fifth point: psychological induction
& gt& gt tactical explanation
Judging from the recent "steady growth" proposed by the state, the hot sales of some projects, interest rate cuts and the "4 trillion 2.0 investment version" rumored on the Internet, we use policy clues and the recent market recovery to psychologically induce buyers. Although the National Development and Reform Commission (NDRC) has repeatedly dismissed the "new 4 trillion rescue plan", the hot-selling projects are all the results of price-for-quantity exchange, but the salesperson's rhetoric still only mentions words with strong inducing colors such as rescue, hot-selling and recovery, which has caused panic among buyers.
Identification of True and False "School District Rooms" Adjacent to Famous Schools
(Source: Huaxi Daily) Grasping the mentality of parents in China, the school district has become a real estate agent.
As a means of promotion, a good school district house, although expensive, is often widely concerned. In recent years, the phenomenon of "marriage" between real estate developers and prestigious schools is not uncommon. Now many schools have built many new sites around them, saying that they have priority in admission. This kind of propaganda is actually inaccurate.
Be careful that the distance between the "school districts" in the cottage is not necessarily "real"
The principle of dividing school districts by the education department is to reasonably match educational resources according to the number of school-age students in the region in that year. If the number of students enrolled in this area exceeds the capacity of educational resources in this area, it will be adjusted, which can be said to be fine-tuned every year. Therefore, the school district is not fixed. Parents should look at the school enrollment brochure when choosing a school district. There is a clear definition of the school district, and the child's degree is reliable. Although some buildings are separated from famous schools by a wall, it does not mean that they can enter the school.
There has been no clear conclusion about the concept of school district housing. The reporter repeatedly called many relevant responsible persons of the Education Bureau and Planning Bureau, and finally did not get a clear answer. No relevant policy documents were found to support it. "Because the school district housing involves many issues such as population and planning, once these parameters change in the regional scope, the school district to which the community belongs will face adjustment. Therefore, no developer dares to categorically say that his school district will not change, which is why there is no relevant clause in the purchase contract. " A person familiar with the matter told reporters that the term "near" in "near school" refers to the concept of relative proximity, not absolute geographical location.
Location distance does not mean that the students' home address is closest to the middle school, nor does it mean that the primary school is close to the middle school.
It is understood that some buildings on the market at present, regardless of willy-nilly, put the nearby schools in their own building books, claiming that they are "school districts". In fact, whether the building can be included in the scope of school enrollment needs to be clearly understood in advance. For a few "cottage school districts" that are close to prestigious schools but not within their enrollment scope, we must be cautious.
The contract guarantees the "school district" of a prestigious school.
Only through the primary and secondary schools introduced by the developers can the children of the owners enjoy the degree qualification of priority admission. For example, COFCO Xiangyun International Community introduced Longjiang Road Primary School, which was funded by COFCO Real Estate and returned to the government after completion. The school was named Xiangyun Branch of Longjiang Road. For the owners of COFCO, the children of the owners who bought COFCO Xiangyun International Community and COFCO Champs Lido can get the priority to enter the school and be exempted from the school selection fee. As for the others, as some developers advertised: the project is close to the school, enjoy high-quality educational resources, and buy a house near the school to go to this school. Now many buildings are next to the school, but the educational resources are limited and saturated, and the education department will adjust the division of school districts. Even if the building is built next to the school, the students in this community are still not eligible for admission.
To this end, the reporter consulted the lawyer of Sichuan Min Law Firm, and she suggested that if the property buyers want to buy a school district near the school,
When signing a house purchase contract, you must communicate with the developer to confirm whether you have a school degree, and if necessary, specify it in detail in the house purchase contract. Avoid developers default to evade responsibility, and the purchase group is in a weak position that it is difficult to obtain evidence.
At the same time, Karina Zhao reminded property buyers: "When choosing a school district, we must first understand Chengdu's household registration policy, especially the policy for foreigners to buy a house. You must first understand what conditions you need to meet when you enter the house, such as the size of the house. In addition, to buy a second-hand school district house, you must not only change the name of the real estate license, but also confirm that the original owner's account has moved out. Before the transaction, the buyer should go to the education department in the district to verify whether the student status of the house itself is occupied. Before the transaction, it is necessary to ensure that the original owner has moved out of the account or the child has graduated, otherwise the child's schooling will be delayed because of the settlement problem.
Lawyer reminds
1. When buying a school district house, when signing a house purchase contract, you must communicate with the developer to confirm whether you have a school degree, and if necessary, specify it in detail in the house purchase contract. Avoid developers default to avoid responsibility, and the purchase group is in a weak position that it is difficult to obtain evidence.
2. When choosing a school district, we must first understand Chengdu's household registration policy, especially for foreigners to buy a house. You must first understand what conditions you need to meet when you enter the house. When buying a second-hand school district house, if the house title certificate is to be renamed and transferred, it is necessary to confirm that the original owner's account has moved out. Before the transaction, you must go to the education department in your district to verify whether the student status of the house itself is occupied.
(The above answers were published on 2016-11-09. Please refer to the actual situation for the current purchase policy. )
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