What aspects does the brand positioning research generally include? What kind of company is more appropriate to entrust? What is the approximate cost range?

Brand positioning includes a basic positioning of the brand to be launched or the brand that has already been launched, which consumer groups this product is aimed at, how to go deep into the hearts of consumers, and make a deep positioning from the potential needs of consumers; Can entrust consulting planning companies, market research companies; Market research companies can provide reliable and professional data, and consulting and planning companies can use these data to provide complete and feasible strategic strategies, with costs ranging from hundreds of thousands to millions.