Reporters recently found that many real estate discounts are varied: what medicine is sold in the gourd of the developer? Why not simplify things and give the final discount directly? In the case of asymmetric information, in the face of discount chaos, how can buyers get the reserve price from developers?
The reporter reveals the mystery behind the discount for you. When buying a house, you must be calm, pick on the shortcomings of the house and learn to bargain.
How can I buy a room with a reserve price by bargaining at a discount?
Digital games on sale
9.9% discount for VIP card, 9.9% discount for bank mortgage, 9.8% discount for subscription on the opening day, 9.9% discount for signing the contract on time ... All kinds of discounts are enough, and some properties have to add other benefits such as "paying 5,000 to 30,000", "paying 20,000 to 50,000" and even "getting 100 a day".
Why do developers play such digital games? Wu, general manager of Mingteng, said that complicated discounts can easily confuse buyers, and developers use consumers' bargaining psychology to create the illusion that "the more discounts, the greater the benefits".
Zhang Xin, manager of the marketing department of the on-site organization, analyzed that in the current real estate market, the phenomenon of high prices and big discounts is very common, which is mainly a response of the developers after the state stipulated in May last year that commercial housing sales should be clearly marked, with one price per household.
In the sales department of each real estate, there are display boards of housing information, and the price of each house is clearly marked, so that you can't go up at any time if you want to go up as before. Although the maximum price is limited, discounts are always possible. Therefore, everyone will raise the publicity price as much as possible, increase discounts and concessions when the market is not good, and withdraw discounts and adjust prices in disguise when the market is good, so as to be free and flexible.
Learn to bargain when buying a house.
Since the price of the house is flexible, different buyers of the same property may get different quotations, so how can we get the reserve price from the developer?
Wu revealed that after the sales price of each property is fixed, there is a reserve price. In fact, developers know very well how much discount they can make on the basis of the price tag. Generally, large-scale developers in China report their prices to the group one week before the opening, and local developers are determined by the boss. However, as a front-line salesperson, in order to achieve better sales performance, they will try their best to facilitate the transaction and give the reserve price.
Therefore, buyers must learn to bargain when buying a house. Wu suggested, first of all, don't show the urgency of buying a house, and don't be influenced by the atmosphere of the sales department. You must be calm and pick on the shortcomings of the house. In the process of helping you solve the problem, the property consultant will also help you win more concessions. Therefore, we should not only understand the quality of all aspects of the real estate, but also compare other projects around us, so as to know fairly well.
In addition, it is also necessary to find out whether the purchased property is sold by a developer or an agent. If it is a consignment, then the salesperson may pursue the profit of the premium part and will not directly display the reserve price. Property buyers can check whether it is a consignment from the real estate advertisement or the floor plan.
The reporter made a move and wanted to see the mystery behind the discount.
1. Different payment methods lead to different discounts. Using one-time payment or mortgage payment, there is usually a discount of 1 to 5 points. The greater the discount gap between the two, the more urgent the need for developers to withdraw funds.
2. Deal with VIP card. Some VIP cards can directly enjoy the discount of 1 to 2 points, while others implement a similar discount of "paying 20,000 to 50,000". At the same time, the number of cards can show the market acceptance of houses, which is the pricing basis of developers. The more sought-after the house, the higher the price.
3. Quote on the opening day. This is a means for developers to force buyers to get off the fork, but in fact, they often get discounts through negotiation with developers without buying on the same day.
4. Sign the contract on time. This kind of discount idea is generally higher. Buyers usually pay a small deposit after subscription, and then usually sign the contract within 7 days, but some developers shorten it to 3 days without giving buyers time to consider.
5. Specify the housing discount. The discount for unsalable houses with bad location and orientation is greater. Anyway, you can get what you want at your own discretion according to the funds at hand.
6. Group purchase. It can be a group purchase of the company, a house-watching group organized by the media, or a group of friends. Developers often give extra discounts according to the principle of small profits but quick turnover.
7. Bring the new and the old. You can get a discount through the introduction of the old owner, and the old owner can also get rewards such as property management fees or delivery cards. Brand developers, in particular, pay special attention to the ratio of new houses to old houses.
(The above answers were published on 20 17-05- 10. Please refer to the current actual purchase policy. )
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