Nutrilite won the five-year Platinum Award of Reader's Digest Reputation Brand.
Recently, the results of Reader's Digest China Trusted Brand 20 1 1 were announced. Amway Nutrilite, as a global leading brand of nutritious and healthy food, once again stood out in this authoritative selection. Won the China White Gold Award and the Asian Gold Award for five consecutive years, and therefore won the China Platinum Award for five consecutive years. It is one of the few brands that have won this honor, which fully proves that consumers highly recognize the quality of Nutrilite products.
The selection criteria of word-of-mouth brands in Reader's Digest include six brand characteristics: "reliability, quality, value, understanding consumer needs, innovation and social responsibility". According to the selection criteria, the White Gold Award is only awarded to the brand with outstanding performance among the six major brands, and its score is at least twice that of the second brand of the same kind, and the average score of each item should be above 4 points (out of 5 points).
With 77 years of quality accumulation in the global market and localized brand operation suitable for China's national conditions, Nutrilite has been the first brand in the domestic nutrition and health food industry for many years. Relevant surveys show that since 2004, Nutrilite has been the first brand with the highest mention rate in the domestic health food industry for six consecutive years, and its popularity in key cities has reached nearly 90%. On a global scale, according to the survey of Euromonitor, a third-party authoritative organization, Nutrilite is also the number one nutrition and health food brand in the world.
Nutrilite is committed to providing consumers with safe and high-quality products and adheres to the "vertical and horizontal integration" quality control system. In terms of vertical integration, Nutrilite relies on its own organic farm to carry out famous quality control from seeds to finished products, effectively covering the whole production and operation chain from plant selection, organic planting, harvesting and processing to product research and development, production, sales and after-sales service. At the same time, for the core plant raw materials that cannot be produced by its own organic farms due to soil and climatic conditions, Amway selects qualified franchised farms through NutriCert to ensure that they can help provide plant raw materials that meet the quality requirements of Nutrilite under the premise of following the farming methods of Nutrilite farms. In terms of horizontal integration, Nutrilite relies on its quality-oriented global supply chain system, adheres to internal standards that are stricter than national standards and industry standards, selects suppliers carefully, and controls the quality of raw materials from the source.
In terms of R&D, Nutrilite Nutrition and Health Research Center (NHI) has more than 65,438+000 researchers, built the most powerful scientific research team in the industry, carried out agronomy, nutrition and clinical research, and carried out a number of clinical research and in-depth exploration in conjunction with world-renowned universities and medical research centers.
So far, Nutrilite has successively entered 54 countries and regions around the world, adhering to the product concept of "the essence of nature, the essence of science", surpassing the advantages of competitors with scientific research and technology, and continuously ensuring the natural purity and excellent quality of Nutrilite products. Nutrilite products have become the healthy partners of millions of consumers around the world.
Reader's Digest Reputation Brand is a global research service of American Reader's Digest, a world-renowned magazine. Founded in 1999, it first landed in China in 2006. Up to this year, China District has held five selection activities. This activity is carried out in cooperation with professional research companies, and it is a truly transparent selection that is completely voted by consumers.