Beijing and Shanghai markets have always been the two most important cities for clothing enterprises and distributors to promote clothing products. There are many shopping malls in Beijing and Shanghai, each with its own characteristics, and the consumer groups also have their own consumption preferences. Therefore, how to scientifically analyze the detailed distribution capacity of Beijing-Shanghai shopping malls, the sales of similar products, the local consumers' awareness of related product brands and the market share of each brand is particularly important for clothing enterprises that want to further explore the Beijing-Shanghai market and prepare to enter the two markets; In addition, it can also be used as an important basis for clothing brand franchisees and agents to measure the development prospects of the brand market.
The Market Information Office of the State Information Center jointly launched relevant market research reports with key commercial enterprises in Beijing and Shanghai. The reports were analyzed by professional statistical system according to the monthly sales returns of shopping malls in Beijing and Shanghai. The products surveyed include: women's wear, men's suits, men's shirts, children's wear, sweaters, leather garments, casual wear, adult underwear, ladies' underwear, children's underwear, T-shirts, cashmere sweaters, beauty and skin care, shampoo and hair care, perfume and so on. The market survey report of the above products will be published on 25th of each month.
The survey report analyzes the different products in Beijing and Shanghai in detail from three aspects:
A. Shopping mall sales: description of the sales capacity of different shopping malls;
B. Analysis of production enterprises: changes in sales, market share and monthly share of each product production enterprise;
C brand analysis: describe in detail the changes of brand market and the trend of monthly market share.
Therefore, the market research report is undoubtedly the key for manufacturers and distributors to open and occupy these two markets.
As a comprehensive portal of the clothing industry, Clothing Network provides comprehensive information on trade, market, marketing, fashion, exhibitions and talents for the clothing industry. In order to provide direct and effective services to the clothing industry, the clothing market survey and statistics report jointly launched with the National Information Center enables clothing enterprises, distributors and clothing franchisees to grasp the trends and demands of the clothing market in time. We also set up an expert group to provide a comprehensive marketing plan for clothing brands to enter the market and provide brand market consultation for clothing agents and franchisees.
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Users can contact us by phone or email to learn more about the market research reports of the two places and the clothing market in other big cities.