Since the Ministry of Education approved 13 universities to offer e-commerce majors in 2000, more than 200 universities have offered e-commerce majors with tens of thousands of students. Since last year, students majoring in e-commerce have gone to the market one after another. However, according to a recent article in E-Commerce World entitled "A Record of the Worries of Cultivating E-Commerce Professionals", the employment situation of e-commerce majors is not optimistic. Through investigation, the author found that as of June 15, 2004, the employment rate of fresh graduates majoring in e-commerce was 20%, which was far below the average employment rate for the first time.
Although this data is not necessarily 100% accurate from the statistical point of view, it also reflects the essence of the problem. In 2003, I posted an article "Worried about e-commerce professionals" on the Internet (which can be found online), and recently wrote an article "A few words of advice for e-commerce students", warning students to be cautious in learning this major. If you are unfortunate enough to study this major and are about to graduate, where can you find a job?
If the e-commerce major in your school does not have a prominent direction, you will feel like a hodgepodge, and you will feel that you have learned a lot, but nothing, and you have not established the core competitiveness of your major. When applying for a job, I have no self-confidence and no experience, so I can't convince myself that I am the best candidate for a certain position. In fact, e-commerce major is based on traditional business. Only by looking far and keeping a low profile, there is still a chance to enter a certain position.
First of all, forget that you are a graduate of e-commerce and consider yourself a graduate of marketing. If the personnel department questions it, you say it's the marketing direction. Which e-commerce major has no business courses in marketing and network marketing? E-commerce students who graduated from real marketing have inherent advantages in the use of the Internet, but their shortcomings may be their understanding of consumer psychology and consumer behavior, and such books abound, so it is enough to read one casually. And there are too many jobs related to marketing, such as sales, customer service, promotion, public relations and business.
Secondly, you can go to foreign trade after your English level, which can be called the direction of international e-commerce. If you haven't taken a course in foreign trade practice, you can call it an elective course or an audit. Sneaking around, just a little makeup, is enough for the interview.
Three, technology through the test, familiar with software and hardware, master a development technology, you can apply for the corresponding technical positions. Or go to the IT and Internet industries to apply for sales and services, which requires an understanding of technology, which is not something that ordinary marketing students can do at once.
Fourthly, girls can consider applying for administrative posts, such as clerks, secretaries and assistants. Students majoring in e-commerce are more competitive because they are more adaptable to office automation and informatization. You don't have to be a secretary major.
Fifth, start your own business and look at your personal situation. It's too easy to open a shop online now. As long as you have something to sell, you can try it. You don't have to register with the industrial and commercial department first, as in the traditional way. No taxes, no rent. It's really easy to be an online merchant.
The key to the problem is to find the right position to enter the company and experience what the business is like and what the enterprise is like. No matter what position, only when your performance in the company proves that students majoring in e-commerce do have advantages and differences compared with students majoring in other majors, will enterprises and the whole job market gradually form a good impression on students majoring in e-commerce. Otherwise, it will be more difficult for the latter e-commerce students to find jobs.
In fact, any major is a shell, and the process of learning is to cultivate people's ability and quality. If your comprehensive quality is sufficient, I believe that the enterprise will have a discerning eye and know the pearl. What I am most afraid of is that I can't do anything, but my mentality is still learning a hot major. Then you are hurting yourself.
Opportunities for students majoring in e-commerce
Students majoring in e-commerce may always feel confused about the future, but in fact, the road under their feet is very broad and there are many opportunities. If you grasp it, you will benefit for life. This paper will describe the employment opportunities, employment levels and jobs of students majoring in e-commerce, hoping to inspire teachers' teaching and students' learning.
Employment opportunities for students majoring in e-commerce
The following four types of enterprises deserve the most attention.
1, e-commerce service enterprise
Including hardware (R&D, production, sales and integration), software (R&D, sales and implementation) and consulting. With the popularization of e-commerce applications, there is a certain demand for professionals who develop and sell related software and hardware, but this demand may be explicit or implicit. Under clear circumstances, employers will definitely recruit professionals who understand e-commerce. In the hidden case, the human resources department of the employer may not know whether it is appropriate to recruit talents with e-commerce professional background in the face of the e-commerce needs of market customers, but only people in related disciplines such as computers can barely cope with it, or ask them to supplement their knowledge in e-commerce. Consulting industry, due to its "innate" professional breadth and depth, generally has a clear demand.
2. E-commerce enterprises
For such an enterprise, whether it is a pure professional e-commerce enterprise or a brand-new operation mode enterprise combined with other main businesses (such as Xidan Shopping Mall), the demand for e-commerce professionals is the most suitable.
3. Traditional enterprises
For traditional enterprises, e-commerce means new operating tools (such as corporate websites, it is difficult to find companies without websites now). People who run new operating tools are nothing more than professionals trained and recruited from employees who use old operating tools. Of course, I'm afraid the work of cultivating old employees depends on experts.
4. Traditional industries
For traditional industries, e-commerce is a new commercial means. E-commerce will be used in trade, logistics, processing industry and agriculture. The purpose of picking out traditional industries is that if you are interested in engaging in a certain industry, you should deeply understand the development status, development trend, new technologies and new products of this industry, and judge the development level and development potential of e-commerce in this industry from a professional perspective. Of course, to be able to make these judgments independently, you must reach a certain level of professional knowledge and practical ability.
Employment level of students majoring in e-commerce
As shown in the figure below, it is a process from simple to complex from the practical level, the implementation level and the planning and decision-making level. It can be seen that there are fewer and fewer talents.
Practical operation level refers to the actual operation level in the operation of an e-commerce project.
The implementation layer refers to the implementation process of e-commerce projects. At this level, the ability to implement the project is the main requirement. It needs to be clear that the project is not completed by one person, but refers to a certain work that can participate in or even lead the project, such as process planning, interface design, content architecture and so on.
Planning and decision-making layer refers to the ability to plan its e-commerce scheme according to the specific circumstances of the environment and enterprises, and to assist in argumentation and decision-making on major project issues, such as what kind of payment method and distribution method to adopt.
Employment position of students majoring in e-commerce
1, website operation manager/supervisor
General requirements: familiar with the common methods of network marketing and have experience in the overall operation and management of e-commerce; Be able to make short, medium and long-term development plans for websites, implement and supervise them; Be able to complete the operation, marketing, advertising and sales of value-added products of the overall website and channel; Can complete the construction and management of the website operation team, and realize the strategic goal, traffic improvement and profit of the website.
2. Website planning/editing
General requirements: Familiar with business processes such as website planning, implementation, operation and publicity; Familiar with the operation and operation process of e-commerce, able to understand the development direction of e-commerce; Have a deep understanding of enterprise internet access and be familiar with the functional requirements of enterprise websites; Strong knowledge of Chinese and word processing, and knowledge of website column planning and operation management; Strong ability in selecting topics, planning, editing and summarizing; Familiar with computer operation, master basic network knowledge.
3. Website promotion
General requirements: responsible for website content/website design/website planning/website marketing planning; Website community related services, content planning and operation; Member maintenance and management; Good writing style, able to do marketing planning and copywriting independently; Be able to skillfully use various publicity media for publicity and promotion;
4. Website developers
General requirements: responsible for the development of website pages and technical support in the background; Can meet the needs of the business layer for the technical layer; Proficient in one of ASP/PHP/CGI development tools, able to independently develop the background; Proficient in SQL server and Access, able to independently develop databases. 1 year development experience; Be able to read common JSP codes and write basic JSP programs; Proficient in HTML language, able to write HTML code by hand; Familiar with ASP, ASP.Net, JAVA, JAVASCRIPT, SQL SERVER and other technologies; Familiar with Windows 2000/2003 and Linux/Unix operating systems; Familiar with SQL Server and Oracle database management system; Familiar with website management, design planning, foreground production, background program production and database management processes and technologies.
This requirement is to summarize the job descriptions of several companies. Applicants do not necessarily have all the technical skills, which are included in several technical systems. Java，。 Net, php and other systems are relatively mainstream in actual development. General technology development companies will not use so many systems, but will choose to use them according to the specific requirements of the project and the characteristics of each system, and will also learn from them when recruiting and reserving talents. Therefore, in skills learning and training, besides being familiar with and understanding each system, it is more important to choose a system for in-depth R&D training. There seems to be no answer as to which system is more promising. Now all systems are being adopted, and even a development team is often equipped with developers who are familiar with each system.
5. Website design
General requirements: Skillful use of Flash, Dreamweaver, Photoshop, css+div, xml+xsl (excluding programs) to edit web pages; Proficient in graphic design, familiar with FrontPage, DreamWeaver, Flash and other web production tools, able to undertake the production of large commercial websites; Familiar with Photoshop, Coreldraw and other graphic design and production software, familiar with HTML and ASP languages; Have a certain knowledge of visual communication design, and be good at the application of advertising creativity and design in online advertising and traditional media advertising; Have certain experience in website construction, VI design and application, have the spirit of communication and cooperation, and be creative; Familiar with JAVASCRIPT, able to understand jsp or servlet or php, able to complete dynamic web pages independently; Master HTML and JavaScript, understand the implementation principle of website programs, and have experience in working with programmers.
6, network marketing personnel
General requirements: familiar with network, network marketing and office software; Responsible for the promotion of the company's products on the Internet; Interested in network marketing, can master various concepts of e-commerce and network development well.
7. Foreign trade e-commerce
General requirements: Responsible for maintaining and responding to foreign trade customer inquiries of e-commerce platforms such as Alibaba and global sources; Participate in the German Canton Fair, Yiwu Fair, Cologne Exhibition and other professional exhibitions.
This is a typical industry network marketing position. It can be predicted that with the in-depth application of e-commerce, online marketing will spread to all industries, and there will inevitably be online marketing of agricultural products, online marketing of household appliances, online marketing of clothing and so on. With this subdivision, practitioners' in-depth research and unique opinions on the application of this industry will definitely become the basic requirements.
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