1. According to the Law on the Protection of Consumers' Rights and Interests, if consumers buy goods or receive services through online trading platforms and their legitimate rights and interests are damaged, they can claim compensation from sellers or service providers.
2, for the anchor, according to the way of cooperation with commodity providers to see whether the anchor is responsible for:
(1) If the anchor is entrusted by the brand to bring goods for it, it is usually the identity of the advertisement publisher or the advertisement spokesperson, which does not constitute a sales contract relationship with the consumer and is not directly responsible for the quality of the goods.
(2) However, if the anchor brings goods for his own shop, he is both the anchor and the operator. At this time, the anchor has established a sales contract relationship with consumers and should bear the after-sales responsibility for the quality of products or services.
Second, what responsibility will the fraud with goods bear?
1. Liability for breach of contract: If the content promoted by the anchor involves specific information such as commodity name, quantity, price and quality, and the consumer agrees to place an order, the promotion content is an offer and a part of the contract. If the goods delivered by the seller do not conform to the contents of the above publicity, it constitutes a breach of contract, and consumers can ask them to bear the liability for breach of contract according to the relevant provisions of the Civil Code.
2. Cancellation of the sales contract: If one party fraudulently causes the other party to carry out a civil legal act against its true meaning, the defrauded party has the right to request the people's court or an arbitration institution to cancel it. If the anchor acts fraudulently in the live broadcast, consumers can also request to cancel the sales contract.
3. Punitive damages: if an operator commits fraud in providing goods or services, it shall increase the compensation for the losses suffered by the consumer according to the requirements, and the amount of compensation shall be three times the price of the goods purchased by the consumer or the cost of receiving services; If the increased amount of compensation is less than that of 500 yuan, it shall be 500 yuan. Therefore, if the anchor with goods is fraudulent in promoting goods or services, the deceived consumers can also claim punitive damages.
4. Legal basis: Article 148 of People's Republic of China (PRC) Civil Law and Article 55 of People's Republic of China (PRC) Consumer Protection Law.
Third, the definition of consumers.
1. Consumers should be citizens' consumption for the purpose of life. If the purpose of consumption is to produce, it does not belong to the category of consumers;
2. Consumers should be users of goods or services;
3. The object of consumption includes both goods and services;
4. Consumers mainly refer to personal consumption. However, there are exceptions. For example, China's Consumer Protection Law does not clearly stipulate that consumers refer to individual consumers, which in essence includes both individuals and units or collectives. As long as it is used for daily consumption, it belongs to the category of consumers.
The goods sold live have quality problems. According to the law, if consumers buy goods or receive services through online trading platforms and their legitimate rights and interests are damaged, they can claim compensation from sellers or service providers. Whether the anchor is responsible or not depends on the way of cooperation with commodity providers. The above is the content compiled by Bian Xiao. If there is a dispute, it is still necessary to analyze the specific problems. If you can't solve your problem, you can consult a consumer rights dispute lawyer.