Entrepreneurship is a process in which entrepreneurs make efforts to optimize and integrate their own resources or resources that they can own, thus creating greater economic or social value. The following are the methods I have compiled about how to choose entrepreneurial projects. Welcome to read!
How to choose entrepreneurial projects
No matter what your specific situation is, if you want to start a business and choose a business project, you must follow these general principles.
1, the option is to make an object.
The feeling of starting a business can be compared with first love, and the importance of choosing a project can be compared with the object of engagement. Any project itself has a pregnancy, pregnancy >; The process of education, birth and development is a natural process, and entrepreneurs have a process of knowing, understanding, infiltrating and grasping a specific project, which is a historical process. This determines that the process of starting a business is a long-term process of mutual integration between people and projects, and also determines that the choice of projects must be based on the long-term.
2. Choose yourself first.
Choosing a project requires four words: "Know yourself and know yourself". A bosom friend is a sober examination of oneself: advantages, strengths, interests, knowledge accumulation and structure, personality and psychological characteristics. Knowing each other is an understanding of the future development trend of society and a stable, permanent and potential demand.
3, the option needs effort.
There is a man who is the richest man in the world in a week. He is Masayoshi Son of Softbank. After graduating from college, he returned to Japan from the United States, selected 50 entrepreneurial goals, investigated them one by one in a year, wrote a few feet of data, and finally chose to make a software. Since choosing a goal is related to life, you can't just go through a full argumentation process. In this process, we should be willing to spend time and energy, calm down, seriously investigate and study, and find out the facts.
4. The choice should be unique.
The selected item must have a root. It is the foundation of project life, the right and the condition of survival. It can be expressed in four sentences: what others don't have; Found by ancestors; Different from people; Powerful.
What others don't have can be the connection between a certain resource and a certain demand, and it can be the new commercial value of a recognized resource. A relative found white soil on a nearby mountain, which can be used to make pottery. He further learned that there was a railway nearby. So, he bought the land with clay under it, dried it and ground it into powder ―― and then sold it.
Another example is, "the land of the strong." No matter what aspect of a project, even a little bit: superior people, excellent people are fundamental. For example, cost, who would have thought that the world's top 500 is a retail enterprise called Wal-Mart? Management expenses can be controlled at 2% of sales. It is said that the office of their headquarters is like the driver's lounge of the truck terminal, which shows what kind of spirit is behind their efforts to reduce costs.
There are four steps to determine the investment project path:
1, excluding large areas
Know what not to do. It is said that there are 100 households in one place, and each person has 1 yuan; You are very capable of earning all the family money-100 yuan. There is another place 100 households, each household 10000 yuan; You have no skill. You can only earn110-10000 yuan from others.
Step 2 draw a circle
Know what you can do for a long time. Draw in the emerging megatrends that society needs for a long time. For example, environmental protection has triggered the management of rivers, led to the closure of small and medium-sized paper mills, led to the imbalance between supply and demand of paper products, and released a market. What if recycled paper is used as a resource to supplement?
Step 3 list a sequence
Arrange possible things. Looking back on the past 20 years, which industries have stronger strength and longer survival time can largely confirm the relationship between industry and development. Such as real estate, medicine, health care products, securities, building materials, decoration, transportation, education, communications and so on. So, let's set a large range here and choose some projects.
Step 4 cut in a little
The accepted rule of success is to concentrate on continuing in a narrow scope, and there are still many things to be done. At this time, the reason for comparative advantage is useful-carefully examine your strengths, advantages and interests, and there may be several at the same time, which advantage is the most favorable compared with others. At this time, the concept of opportunity cost will be useful-at the same time, with the same efforts, the enterprise corresponding to which ability will have greater prospects and benefits, and its advantages will be highlighted in comparison. Project selection is of course important. It should be remembered that even the best project depends on creative efforts, and the result is determined by the process, and the process is determined by the details.
Expansion: the Choice of Entrepreneurial Projects
Targeted: see if it suits you.
In fact, when you have a clear entrepreneurial goal, there is no guarantee that this project will be suitable for you and will be successful. Because be sure to know whether there is market demand for the project you want to invest in? Is there a long-term development prospect? Do you have any experience in managing this project? If you have no experience, is there someone you can trust to control this project for you? Do you know the risk and return on investment of this project?
Recently, I was introduced by a friend to take over a dance training center in Tianhe District, Guangzhou. She is a dance teacher in the Children's Palace. She also wants to have her own dance school, but she has no business experience. So, she spent a whole month to investigate and negotiate, and the deposit was paid. Just a day or two before the deal was about to be reached, she thought of me. After my on-the-spot investigation and direct dialogue with the current operators, I suggest my friend give up this project.
The reason is that there are too many uncertain factors in this project, such as the management fee is too high to meet the owner to confirm whether to sublet, the lease period of the business premises is too short, and the business license depends on the personnel relationship of the other party, so it is impossible to determine whether it can pass the annual review in the future after taking over (the other party promised to help solve it, but it is not reliable). In addition, the investment of nearly 600 thousand yuan takes three years to recover the ideal return, so this investment is very uneconomical. After my analysis, my friend felt a little sorry and didn't want the deposit back, but she also agreed with my judgment and finally gave up taking over the management of the dance training center.
No goal: looking for business opportunities from demand
It is not difficult for friends who haven't defined their entrepreneurial projects to choose a project that suits them. The key is whether you know how to find a suitable method for your own entrepreneurial project.
In fact, in our daily life, people need to solve a lot of practical difficulties at all times. As long as you pay attention and observe carefully from time to time, you will always know and understand some people's difficulties or needs, and then you will be interested, and then you may find some solutions and business opportunities will appear.
For example, shaving with a long razor used to be inconvenient and troublesome. In view of this, Gillette believes that if a more convenient and safer razor is created, it will be very popular. He finally created a safety razor with replaceable blades in 1903, which became popular all over the world.
Mr. Gillette noticed the potential difficulties faced by customers. Although he is not in the razor business, he has seen his father often scratch his face when shaving since he was a child. He has the same problem when he grows up. He believes that if this problem is solved, many people will be willing to pay for this convenience. He succeeded. Today, Gillette is a multinational company with a market value of $40 billion.
A good entrepreneurial project can make entrepreneurs get twice the result with half the effort. In fact, there are many excellent entrepreneurial projects on the market waiting for friends to explore. As long as you keep your eyes open, you will find the most suitable project!
;