For pharmaceutical products with a slightly larger volume, there are mainly the following methods to obtain relevant market information.
For example, import and export data, such as this kind of data, can be provided by some special platform institutions, such as Health Network, and can also be obtained from some professional exhibitions, conferences and industry associations. Or friends of trade associations, the journals of trade associations are a better way to gain market access.
Internet is the most commonly used means, but it is generally second-hand information. Direct Baidu (ton% of the global market of XXX products can also be inferred from some research information, such as official website or news reports that XXX company's product capacity accounts for X% of the global market.
The drug market investigation work is as follows:
The investigation of drug market environment mainly investigates the political environment, economic environment and cultural environment.
The political environment includes departments related to drug production and business activities and their responsible persons and key personnel. Find out the key personnel of all departments and units through investigation, and correctly implement the strategy of shaking hands at both ends and hugging in the middle.
Crowded environment mainly refers to the level of economic development. Gross domestic product can be used to measure the local economic level. Through the investigation, the economic development level of different areas in the investigation area is divided, so as to give priority to opening up market breakthroughs in local richer areas.
Cultural environment includes cultural level, national characteristics and customs. Through the investigation of cultural levels, we can adopt different marketing strategies for different cultural levels of consumer groups.