Sohu IT Evaluation (Text/Coffee Bean) With the rapid development of the Internet and the continuous improvement of payment methods and security, online shopping has widely entered public life. Compared with a few years ago, online shopping is no longer a gathering place for inferior quality and deception, but a convenient and affordable place for many netizens to shop. Therefore, more and more people recognize online shopping, especially among young consumers. Many people even regard online shopping as their first choice, from household appliances to candy and snacks. Taobao's sales in 2007 reached 43.3 billion yuan, higher than Carrefour's 24.8 billion yuan, ranking the second largest comprehensive store in China. It can be seen that online shopping has become an important force to challenge traditional commerce.
Further Reading: Cross Comments on Taobao, Paipai and You Ya C2C Shopping Websites (Sellers)
At present, Taobao stands out among C2C online shopping operators, accounting for 85% of the market share (Analysys International 2008Q2 data). Ebay, which was once full of scenery a few years ago, has been gradually forgotten by people in the massive attack of Taobao and its own strategic mistakes. Now when it comes to online Taobao, few people think of Yi Bei. On the contrary, Paipai.com has its own small sky with the strong background of Tencent and the platform support of QQ. Recently, Baidu announced a high-profile entry into the C2C online shopping field and launched the shopping website "Yes". For a time, it has become the focus of attention: as a giant in the field of domestic search engines, can it gain something in this strange field of online shopping?
As an ordinary online shopping buyer, Taobao and Paipai can bring us rich and affordable goods. Who can let us experience a good shopping experience? And can the new "yes" successfully challenge Taobao? Next, we will conduct all-round buyer evaluation on Taobao, Paipai and You Ya C2C shopping websites.
First, the "facade" and popularity of the store
( 1)Taobao.com
The homepage of Taobao is mainly white and orange, and the overall layout feels relatively compact. After several revisions, Taobao's homepage has become more and more reasonable (as shown in figure 1). On the home page, Taobao uses a variety of web technologies, which brings more page content and provides very rich information. On the home page, there are not only commodity classification and navigation entrances, but also a fast buyer who counts cards and recharges phone bills; Hot sale, promotion and promotion information in various forms and contents; And Taobao University, wonderful information, community essence and other related shopping information. Generally speaking, typesetting and layout are reasonable, which not only brings a lot of information to buyers, but also operates smoothly. Especially in classification navigation, Taobao not only provides the conventional classification by commodity category, but also provides the pinyin index classification above the classification area. When the buyer moves the mouse to the letter, a floating window will be displayed, and the corresponding product categories will be displayed through ajax and other technologies, which is very convenient and easy to use.
Figure 1 Taobao Home Page ()
On the secondary page, Taobao made a special page according to the characteristics of each category. For example, under the category of "women", pink is the main tone, and the content is mainly information, shopping guide, popular recommendation and shopping guide. With the promotion of popular goods on Taobao (as shown in Figure 2), buyers feel that this is not only a monotonous "shop", but also a rich and fashionable theme website.
Figure 2 Taobao's secondary page is not a simple and rigid list of goods ()
Under the browsing page of commodity types, Taobao has adopted different pages for different commodities. For example, furniture, snacks, clothes and other goods that people often pay attention to, Taobao displays them through pages with similar topics (as shown in Figure 3), instead of just giving us a cold and monotonous list of goods, which makes it more convenient for us to buy and get more recommendations and references.
Figure 3 Flexible and diverse product display page ()
Generally speaking, Taobao is very flexible in website page design, adopting different designs for different kinds of goods, which not only allows us to get rich information, recommendations and convenient operations when shopping, but also allows us not to face a layer-by-layer unchangeable website page.
In terms of popularity, Taobao is the only place for sellers to open stores and the first choice for buyers to exchange shopping. Its popularity can be described as very prosperous. In terms of traffic, Taobao currently ranks Alexa 45th in the world (for reference only).
(2) Pat the net
Pat's home page. Com adopts the main color of blue, giving people a very fresh feeling (as shown in Figure 4). Pat's home page. Com includes functional navigation, commodity classification, quick card/phone bill recharge buyers, promotion of various popular commodities, forum information and exchange, etc. Generally speaking, the planning of patting the home page is also reasonable, which can bring us convenience, especially because it puts the card/phone charge prepaid in above the fold, which is very convenient for us to use; In terms of content bearing, the pat home page is not as rich as Taobao.
Figure 4 Pat the home page of the net ()
In terms of secondary pages, Paipai, like Taobao, has also made special pages of different categories, such as women's channels, men's channels, digital channels, sports channels and so on. Different from Taobao, the patted secondary channel page does not mainly display relevant information, shopping guides and other content, but relatively simple hot-selling goods and commodity activities. , more like specialty store. These two different secondary pages have their own advantages and disadvantages and pertinence. The so-called radish and vegetables, each has his own love. The secondary page of Taobao pays more attention to information and gives us a reference for shopping, rather than blindly "selling" goods. From the shopping experience, we prefer Taobao's secondary channel display mode.
Figure 5 secondary channel page.
The product category browsing page is similar to Taobao. For popular categories, different special designs are adopted, and the page display is more flexible.
In terms of popularity, Paipai.com relies on the combination with Tencent QQ for various promotions, and also has many users and a certain popularity. Many sellers open a second shop here, so the variety and quantity of goods are relatively rich, and buyers will choose to shop here. At present, Alexa ranks around 3 18 in the world.
(3) Yes.
Baidu has a personalized page, the Logo theme and the first screen are all green (as shown in Figure 6), but the overall cooperation is good, and it will not make people feel inappropriate or abrupt. In the display of page content, mainly commodities, but less information content, the overall feeling is close to patting, but the content carrying capacity is slightly less than patting. The overall layout of the page is the most streamlined of the three websites, so it gives people the freshest and orderly feeling.
Figure 6 Home page with Yes ()
Baidu has fewer secondary channels, but it has also designed special pages for different channels. Yes, the secondary page combines commodity sales with information and shopping guide, which can be said to combine the characteristics of Taobao and secondary pages, so that we can not only facilitate shopping, but also get more useful information and purchase reference. Yes, the product category browsing page is also specially designed for popular product categories, just like Taobao and Paipai.
Figure 7. Secondary Channel Page ()
Generally speaking, the page appearance of Baidu Youah has its own style, which is biased towards simple design concept and gives people a fresh feeling. It is a style that many people like, but it is insufficient in the content presentation of the page. In terms of popularity, yes, because just launched soon, fewer people know, and the popularity of actual buyers is more limited; Therefore, it lacks popularity and needs a lot of accumulation. Due to the new online soon, and the domain name is bought by Baidu from a third party, its Alexa ranking is not enough to provide reference at present.
Page design score:
Taobao: ★★★★★
Pat: ★★★★★
Yes: ★★★☆.
Popularity score:
Taobao: ★★★★★★★
Pat: ★★★★
Yes: ★★★