After several years of e-commerce study, I began to contact the concept of e-commerce and learned the theoretical knowledge of e-commerce. I found that the trend of e-commerce is inevitable whether it is enterprises or individuals, whether it is the network society or the real society. E-commerce can not only reduce operating costs, speed up capital turnover, improve management service level, but also accelerate the market adaptability of enterprises. E-commerce also includes business activities within enterprises, such as production, management, finance and business activities between enterprises. It is not only a combination of hardware and software, but also a combination of buyers, sellers, manufacturers and partners using internet technology and existing systems to carry out business. When I came into contact with the e-commerce operation of enterprises, I realized that although e-commerce was defined in books, it was far beyond the scope of books. He not only needs us to master what e-commerce is, but also needs us to master operational technology and have good execution. There will be many problems, such as correct operation and reasonable theory, but can it bring profits to enterprises?
Through the study and operation of e-commerce, I feel that although China is under the impact of the world financial crisis, it has aroused the e-commerce awareness of domestic enterprises to some extent. From the beginning, I didn't know or believe it, but I saw its benefits and functions, because many people have already done it, and they have succeeded and made money. Through telephone sales and face-to-face explanations below the line, Internet companies have enabled many small and medium-sized enterprises that have never understood the Internet to have a certain understanding of the characteristics, advantages and benefits of e-commerce by receiving telephone calls from Internet companies every day. Practice has proved that this road is feasible, and the successful cases of e-commerce pioneers in recent years have really helped a lot. I remember Ali liked FABE's last move, which made people believe that the most effective thing was to let him see the effect of others. Enterprises have websites online, but it doesn't mean that e-commerce is popular. Not only does it not, but it still has a long way to go. This transition period has not yet been completed, and enterprises will encounter setbacks and difficulties here. However, the light of e-commerce is not far away. In the next period of time, it will definitely contribute to China's domestic trade. Only when the transition period of e-commerce domestic trade is over will the real e-commerce era come.
Finally, I summarize my experience and mental journey in learning e-commerce:
First, what is e-commerce? I am deeply fascinated by the initial stage of understanding e-commerce. It turns out that business can do this. It turns out that the internet is not just for fun. This is what I thought when I first started learning e-commerce.
Second, how to plan e-commerce. Faced with many methods and skills, it is really easy to give up halfway without systematic and effective planning. How many companies can succeed as soon as they go online?
Third, implement management and implementation. Good methods are needed for guidance, but good process management and execution are also needed. Many enterprises stop doing e-commerce, and the normal channels operate well. They spend money to invest in e-commerce. If they don't have confidence and can't see the effect in the short term, it is easy to retreat.
Fourth, effect evaluation and conversion rate. What is the enterprise doing e-commerce for? Whether it is profitable or not, and how effective it is. In the process of implementation, there must be an accurate evaluation data, so as to better carry out the next plan. What is the conversion rate? Finally, we must make a profit. If it cannot be effectively converted into profits, e-commerce will also become empty talk. Enterprise e-commerce, the general trend! In March 2009, Jack Ma, the founder of Alibaba, led the group 10 executives to the United States, saying that now everyone is talking about the crisis, but it is actually an opportunity. When everyone is talking about an opportunity, it is the arrival of a crisis. At present, it will be the high-speed growth period of e-commerce development in China.