A Brief Introduction to the Author of The Power of the Company

Xue Jinfu, enterprise management researcher and consultant of Shenzhen Golden Bay Consulting Company. He is the author of China Marketing and Logic of Business-Value Network Model. He has published many articles in Harvard Business Review, Modern Commercial Bank and Successful Manager.

Zhan Zhifang, researcher of Shenzhen Golden Bay Consulting Company, associate professor of business school. He graduated from Wuhan University with a doctorate in management, and worked as a postdoctoral researcher in the Marketing Department of City University of Hong Kong. He is the author of China Marketing and Logic of Business-Value Network Model.