Cover: The cover is usually the first page to show people. According to the design, according to the characteristics of contact people, creatively use pictures, words and colors, and successfully combine them together to highlight the core selling points of products or services and attract readers' interest.
Contents: Contents are convenient for readers to find the information they want to know, and also helpful for brochures with more information.
Company profile: Introduce the company background, corporate philosophy, mission and other basic information.
Product or service introduction: For a commodity brochure, this piece of content is more important. Detailed introduction of various possible problems, market reaction and comparison with competitors can help customers to consider or choose the products they want to buy more clearly.
Features and advantages: Emphasize the differences and special functions between products and other brands, including the value provided, the benefits brought, the qualification of products, personalized services, etc.
Customer case or proof: use customer's examples to show products, and draw out specific cases to deepen brand influence.
Partner introduction: introduce the enterprises that have business dealings with the company, and further emphasize the professionalism of the company.
Employee introduction: through the brief self-introduction of enterprise employees, we can increase the sense of interaction with readers.
Pictures or illustrations: Pictures are very important for brochures, because pictures can express information more vividly and enhance visual appeal.
Tables or charts: Tables and charts can better present data and help readers understand the propaganda content more easily and quickly.
Other information: such as corporate activities or social responsibility projects can enrich the brand image.
The above are common elements in brochure design. Designers can explore creatively according to different dimensions such as information they need, target audience and company characteristics, and formulate brochure strategies that are more in line with actual needs. Only after diversified and rigorous planning is completed can we get a brochure product that really meets the needs of enterprises and can improve efficiency.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design brand. The design industry has accumulated many years and many design cases, hoping to help you.