Information flow advertisements, as the name implies, are advertisements mixed in information flow content. It is in this way that the interference to users is minimized and marketing is carried out at the same time. Even if you don't see the word "promotion" mixed, you will feel that this is real user content.
Traditional advertising is different. It usually contacts users in a rude way, which is not uncommon in daily life. For example, when you watch a video, you like the patch ads mixed in front of the video. Another example is the pop-up advertisement that pops up when you browse the web. Undoubtedly, this rude way is really annoying, and its advertising effect can be imagined.
Therefore, this kind of hard traditional advertising is gradually changing to soft marketing advertising, and information flow advertising is one of the best. So is the data display. In recent years, information flow advertising has shown a strong growth rate and has become an indispensable part of the main marketing magic weapon of major brands.
In addition, information flow advertising is the product of today's big data era. Brand master and slave gradually began to change from the initial advertising space to the stage of buying users, and then pushed through the form of information flow advertising to cover the target customers to the greatest extent.