[How to get business PPT]: (1) Talking about what are we talking about behind PPT?

Many classmates and colleagues often ask me how to optimize PPT. Although I have to make about 1000 slides every year, there is no systematic summary on how to optimize PPT. Just recently, I read the book Advanced Demonstration of Design: Creating Communication to Drive Action by Dr. Andrew Abela, and finally found the theoretical basis of how to obtain PPT. So I'm going to take this opportunity to talk about my experience based on Dr. Andrew Abela's theory and my practical application experience. I also hope that interested friends can discuss and communicate together and gain something.

First of all, we should make it clear that the PPT mentioned here is not only the PowerPoint desktop office software launched by Microsoft in the United States, but also the presentation and its related documents, software, demonstrations and other activities that we usually refer to in a broad sense.

Before talking about how to do PPT well, let's understand the following questions:

The following figure is my incomplete statistics through sampling survey:

Through analysis, we have a general description of the scenes and puzzles that most business people encounter when using PPT:

Know the 5W question, and then answer how to do it later.

To do one thing, we must first understand why we should do it, and PPT is the same. In the final analysis, PPT itself is just a means, and the fundamental purpose behind it is:

There is a good saying: the two most difficult things in the world: one is to put your own thoughts into other people's heads, and the other is to put other people's money into your own pockets. The purpose of PPT is nothing more than to achieve the above two points, and how to convince others through PPT is the fundamental purpose behind PPT.

Among them, we need to deal with the following series of problems:

In order to solve these problems, Dr. Andrew Abela listed seven common mistakes made by speakers [1]:

These mistakes will lead to the speaker's inability to think from the audience's point of view, deviate from the problems that the audience wants to solve most, distract the audience's attention, and fail to reflect important information, thus failing to complete the "information transaction" process from the speaker to the audience.

Dr Andrew Abela gave a theoretical framework for how to design a demonstration systematically:

This method takes influence as the research core, and expounds the design method of PPT from three aspects: who is the target of speech, what is the content of speech, and how to design the speech, which are divided into 10 sections:

Thus, a closed-loop system is formed from audience identification to logical analysis, from material preparation to story arrangement, from layout details to speech feedback, which provides a theoretical model for us to think about display design as a whole. Our subsequent discussion will also be based on this framework.