What are the main points of album design?

When designing a picture album, we only need to find out the characteristics, set some standards, arrange these main factors or points, and then design other factors. Photo album can reflect the comprehensive strength and product characteristics of an enterprise, and it is also a quick and effective way to let customers know about your enterprise. Album is an economical and effective way to promote it. A successful enterprise picture book can not only help enterprises to establish a good corporate image, but also make enterprises get twice the result with half the effort in product marketing. The key points of photo album design include the following:

Size contrast

The relationship between size and shape is one of the most important elements, which can almost determine the relationship between image and harmony. There is little difference in size, which gives people a gentle feeling, but there is a big difference in size, which gives people a distinct feeling and a strong feeling.

chiaroscuro

Yin and yang, positive and negative, day and night, etc., such comparative sentences can make people feel the relationship between light and shade in daily life. Newborn babies can only distinguish light and shade visually at first, while animals such as cows and dogs can only simply distinguish black and white, but they can't easily distinguish chromaticity or hue. Therefore, light and shade (black and white) is the most basic element in color sense.

Thickness contrast

The thicker the contrast font, the more masculine it is. If it represents fashion and women, it is usually expressed in small print. If the weight of fine words increases, the coarse words will decrease, so that the collocation looks brighter.

Comparison between curve and straight line

The curve is full of softness and relaxation; The straight line is hard, sharp and masculine. In nature, the two are properly mixed. Usually, we don't pay attention to this relationship. However, when a curve or a straight line emphasizes a certain shape, we have a deep impression and corresponding emotions. So in order to deepen the impression of the curve, we often use some straight lines to emphasize it. In other words, a few straight lines will make the curve more eye-catching.

Texture contrast

In ordinary people's daily life, we may rarely hear the word texture, but in art, texture is a very important shaping element. Such as a sense of relaxation, smoothness, wetness, etc. Are descriptions of texture. Therefore, texture not only expresses emotion, but also blends with it. When we observe a painter's works, we often pay attention to the composition of color and painting. In fact, texture is the main factor that determines the style of the work. Although colors or objects will change, the basic texture is closely related to a painter's nature and is not easy to change. It is easy for laymen to overlook this point. In fact, this is the most important basic element, and it also has the strongest influence on emotion.

Comparison of positions

Placing an object on both sides of the picture can not only play an emphasis role, but also produce contrast. There are potential power points in the top, bottom, left, right and diagonal of the picture, and the hidden power can be displayed by arranging photos, titles or signs and marks. At this power point. Therefore, in the potentially opposite position, placing completely different modeling elements can show contrast and produce a compact picture.

Various comparisons

There is also a comparison between curves and straight lines. If we combine the contrast mentioned above with these elements, we can make a varied picture. Vertical and horizontal, acute and obtuse angles, etc.

When the light and shade are reversed, the relationship between the map and the ground will change. Generally, printed matter is printed in Braille on white paper, in which white paper is called ground and black text is called map. On the contrary, sometimes the effect of anti-white characters is printed on black paper. At this time, the black background is the ground and the white characters are pictures, which is the phenomenon of black-and-white conversion.

According to the principle of nature, if we change the position of each part of a good original and compare it with the original, it is easy to understand the composition principle of the sense of balance.

The layout of the same style, without affecting the style, will have an emphasis effect by adding appropriate changes. Focus on breaking the monotony of the layout, so that the layout is full of vitality, vividness and change. For example, the layout is all arranged in words, which looks very dull. If you add illustrations or photos, it is like a stone thrown into calm water, causing waves of ripples.

When designing the length, width and height of a building, as well as the types and positions of columns, if we can refer to the "golden ratio", we can produce a unique architectural style in Greece and a stable and moderately tense visual effect. Length ratio, width ratio, area ratio, etc. , can play the same role as other shaping elements, showing an excellent image. Therefore, it is very important to use an appropriate proportion.

Unity and harmony

If too much emphasis is placed on contrast, too much space is reserved or too many shaping elements are added, it is easy to cause confusion in the picture. In order to reconcile this phenomenon, it is best to add some * * * elements to make the picture have a * * * style and a sense of overall unity and harmony. Reusing things with the same shape can make the layout feel harmonious. If you put things with the same shape together, you can have a continuous feeling. The combination of them can produce a unified and harmonious effect.

According to the direction seen by the eyes or the direction pointed by the object, a guide line is generated in the layout, which is called a wire. Designers often use metal wires to make the whole picture more eye-catching when composing.

Image of form

Generally speaking, the four corners (corner version) are standard forms, and other forms belong to deformation. The four corners of the corner version are at right angles, giving people a sense of regularity and few expressions, while other deformations present various expressions. For example, a triangle that becomes an acute angle has a sharp and distinct feeling; The shape is close to a circle, and it has a gentle and weak feeling. The same curve has different expressions, for example, the circle drawn by the instrument is hard, but it is drawn by hand.