First, from the industrial structure of digital content industry, the differences between digital content products will gradually decrease, and the trend of industrial integration will become more and more obvious. Various interactive digital content products based on animation, especially 3D and 4D, will become the mainstream of digital content products. The industrial boundaries of games, animation, digital education, network content and telecom value-added will become increasingly blurred. Standard modular products will continue to develop, and digital content products will develop in the direction of modularization, integration and intelligence.
Secondly, from the perspective of the competition pattern of digital content industry, multinational companies have increasingly accelerated the pace of localization. The implementation of this strategy has brought severe challenges to domestic enterprises that have always regarded localization as their inherent core competitiveness, and the competition in technology, capital, talents and management will become increasingly fierce. The penetration and integration between industries is more rapid. In different fields of digital content industry, industrial convergence evolves in different ways, which will eventually lead to the rationalization of the whole digital content industry structure and the construction of a new integrated industrial system.
Thirdly, from the technical development of digital content industry, innovation has become the focus of competition in the development of digital content industry, and the rapid development of digital content industry reflects the high innovation of this industry. The high innovation of digital content industry needs a lot of knowledge reserves and intellectual input, and depends on a large number of high-level and creative talents. Judging from the development stage of the industry, the digital content industry in China is still in its infancy, the investment scale of this industry has begun to expand, and various elements have begun to concentrate on this industry. The national "Eleventh Five-Year" long-term development plan has clearly listed the digital content industry as the key development direction. Gao Xinmin, a member of the National Informatization Expert Advisory Committee, believes that "the development of digital content industry should be the focus of China's informatization construction." In his report entitled "Developing Digital Content Industry and Promoting Internet Prosperity", he pointed out that Internet popularization and digital content construction are the two pillars of Internet development in China. After the rapid development of information technology industry, developed countries have turned their development focus to information content industry, which is regarded as a new economic growth point and the key to enhance national competitiveness, and accordingly formulated corresponding development strategies, plans, plans and measures. Nowadays, the global digital content creation industry represented by new media, digital images, CG special effects, network technology, mobile multimedia interaction and digital TV has become a booming emerging industry, and its output value has surpassed the traditional automobile industry in the United States and Japan. Based on the digital content industry represented by games, this industry will surely become one of the most promising industries in China.
In addition, because China's digital content industry is still in the primary stage of substantial factor input, there are problems of low production level and small production scale, and large-scale production and operation have not yet been formed, and the output is not large, and various production and operation relations and industrial organization forms are in an unstable state. Therefore, the government must proceed from the whole informatization construction and the development and utilization of information resources, change ideas, shift the focus of informatization construction, attach importance to the development and industrialization of information resources, establish digital content industry associations as soon as possible, improve the management system, and create a development letter.
The security environment and legal environment of information content industry, and pay attention to the cultivation of new innovative talents, so as to promote the industrialization of information resources development, support the digital content industry and enhance international competitiveness.