There is something wrong with your community, because you will not build a matrix structure for the community. The construction of a powerful community matrix must go through at least these steps:
First, determine the target population.
Whether you are a fashion company or a mobile game company, convey enough information with the simplest vision and words in advertising communication and user diversion. Keep people who meet your user characteristics and get rid of users who don't meet your own product and service positioning.
Second, understand customer needs.
In order to introduce products to customers, salespeople should first have a general judgment on customers' preferences by talking to them. For example, if the other party cares about performance, then we will talk to him about the technical performance of the product; If he cares about the price, let's talk about the cost performance of the product; If he cares about appearance, then we will focus on product design and impress him with the exquisiteness of design. There are differences between people, and it is difficult to impress everyone from the same angle. We must be flexible with our customers and do what they like.
Three. Provide products and services
Choose someone who wants to make their money. The people here represent people with the same needs. Just like a tiger always stares at a flock of sheep when hunting, but only catches one. Providing products and services refers to providing products that meet the needs of this group of people in need, and providing after-sales service for those who buy products. To put it bluntly, I sell what I want to give to some people.
Fourthly, precipitation transformation.
First of all, when customers arrive at the store, are you indifferent or enthusiastic? In fact, these two are not very good, too cold, customers will feel neglected; Too enthusiastic, people feel uncomfortable, wherever they go, where they follow, customers may go out without taking a few steps, and even have no patience to look at the products. So the first impression of customers when they arrive at the store is very important. The receptionist must be polite and give proper guidance. Everything is too much, so that customers feel that they have not been ignored or disturbed. Proper guidance will create a better one for customers.