The consulting industry is developing rapidly all over the world. According to relevant data, there are nearly 7,000 companies engaged in management consulting in Germany. In Britain, 80% of large and medium-sized enterprises employ consulting companies all the year round to provide them with advice on strategy, organization, management, production and information technology. The services of American consulting companies cover management, technology, engineering, finance and other aspects. Because consulting companies have unique advantages in information system, professional talents and technical analysis, more and more enterprises cannot do without consulting industry.
According to insiders, since entering the China market in the late 1970s, there have been hundreds of foreign consulting companies. With the change of China's economic structure, foreign consulting companies entering China no longer simply follow the original multinational companies, but aim at the large enterprises in the "enlightenment" state in China. It is understood that Beijing Wangfujing Group spent 5 million yuan to ask McKinsey & Company to do development strategic management and business planning for them; Shenyang Heguang Group hired Andersen Company as its perennial consultant for100,000 yuan; Guangdong Today Group paid120,000 yuan to hire McKinsey & Company as a senior strategic management consultant; Ping An Insurance Group spent 30 million yuan to ask McKinsey & Company to reorganize its business and re-establish its main direction; Andersen has reached a comprehensive cooperation agreement with TCL, the new overlord of China color TV, indicating cooperation in auditing, taxation and financing. These enterprises, which are in the leading position in the industry and have strength, have become very optimistic high-end markets for foreign consulting companies.
2. Local consulting companies have not adapted to the market.
Facing the fully mature foreign consulting industry, China's consulting industry is still quite "young". According to statistics, there are currently more than 30,000 consulting companies in China, of which only10.5 million are actually engaged in consulting services, and there are only a few big brands in the consulting industry. A person from the Marketing Bureau of the State Economic and Trade Commission said that the consulting market in China is still far from perfect, and quite a few consulting companies are backward in collecting information, mainly relying on traditional methods such as door-to-door investigation, telephone interview and table statistics. The accuracy and timeliness of collected information are not high, so it is difficult to provide systematic, accurate and timely decision-making information for enterprises. In addition, at present, China's consulting industry is short of talents, specialized training institutions and compound talents who are familiar with enterprise operations. There are also consulting companies that can't protect the intellectual property rights of enterprises well, and the consulting scheme is used beyond the scope and even stolen by other enterprises.
Most consulting companies are not professional, lack of processing skills for the collected information, and provide them to enterprises intact. Other consulting companies lack self-discipline and charge exorbitant prices, which tarnishes the reputation of consulting companies and affects the development of local consulting industry. 20 12 Bai Zhongyao, a researcher at the Institute of Finance and Trade, China Academy of Social Sciences, who has been engaged in the research of service trade for a long time, said that at present, management consulting in China still lacks accurate market positioning, the management of the whole industry is weak, and consulting companies are small and scattered, and they are out of scale. Even in Shenzhen, where the domestic consulting industry is developing rapidly, the business of consulting companies mainly focuses on primary business such as marketing training, brand cultivation and product agency, and rarely involves higher-level business strategy and information decision-making. The high-profit market was naturally given to foreign consulting companies.
The lack of enterprise knowledge has affected the growth of consulting industry.
In addition to the problems of the consulting industry itself, there is also the problem that domestic enterprises have insufficient understanding of the consulting industry. Ma Yu, deputy director of the Economic Research Institute of the Ministry of Foreign Trade and Economic Cooperation, said that domestic enterprises have long been skeptical about whether consulting business can achieve economic benefits. Limited by the system, state-owned enterprises are reluctant to engage in consultation. Private enterprises can't afford consulting companies because of lack of funds and scale. Joint ventures are too superstitious about foreign consulting companies and lack trust in domestic consulting companies. In this way, local consulting companies can't get opportunities for growth. Researcher Bai Zhongyao said that in order to make the local consulting industry develop faster, the relevant state departments should formulate operational laws and regulations as soon as possible, set up national trade associations, and strengthen publicity on the value of consulting business. Different consulting companies should identify the market position according to their own expertise, constantly expand their business, increase the scope of consulting services, and improve their competitiveness with foreign consulting companies.
Small and medium-sized enterprises are a big market for local consulting companies.
Although foreign consulting companies have taken the lead in the consulting industry, their high fees and ignorance of China's actual national conditions constitute the fatal weakness of foreign consulting companies. According to insiders, due to the segmentation of China market, the businesses of local consulting companies and foreign consulting companies basically do not overlap. The business of local consulting companies is generally small, and the service requirements are complicated and special. Foreign consulting companies are very disdainful and may not be able to do it well. Therefore, local consulting companies have enough time to accumulate business experience and shape their brands. At the same time, China is a very big market. There are more than 6,543,800+million enterprises with annual sales/kloc-0,000, and more than 30,000 enterprises with annual sales of 50 million. If these enterprises carry out consulting business according to the normal proportion of 5%, it will be enough to make the consulting industry in China full and grow rapidly. More than 95% of enterprises in China belong to small and medium-sized enterprises. What enterprises need most in the development process is management consulting. Therefore, domestic small and medium-sized enterprises are the most potential market for consulting industry. It is understood that in the past, the main customers of foreign consulting companies were mostly multinational companies, and the implementation of consulting programs was more or less based on western enterprise standards, while the China market was special, which was unfavorable to foreign consulting companies. Therefore, in the cooperation with China enterprises, foreign consulting companies also failed. At present, foreign consulting companies have noticed this and started to attract "returnees" who know both the western corporate strategy and China's national conditions to join their enterprises.
Facing the favorable situation of China's entry into WTO, consulting industry will develop rapidly, and as a knowledge-intensive industry, consulting industry will play an increasingly prominent role in economic life. 1, McKinsey
McKinsey & Company is a world-class leading global management consulting company. Since the establishment of 1926, the company's mission is to help leading enterprises achieve significant and lasting improvement in their business performance and build an excellent organization that can attract, train and motivate outstanding talents.
2. Yi Si Consulting
EasyWsys is a domestic service organization specializing in research, training and consulting in product management and R&D management. In China, as one of the most professional, powerful and influential product R&D management consulting and training institutions in China, Ease Consulting mainly provides enterprises with overall solutions for product R&D training and consulting. Its business scope covers product (line) management system consulting, R&D management system consulting, project management and integrated product development IPD system consulting, as well as business research services, product design entrustment, supervision and other professional fields consulting services. We have a group of product management consultants and R&D management consultants who have worked for more than 10 years. They all come from many well-known enterprises at home and abroad, such as GE, IBM and Huawei, and all have master's degrees or above.
3. roland berger
The largest strategic management consulting company in the world originated in Europe. Since the establishment of 1967 in Germany, Roland Berger International Management Consulting Co., Ltd. (roland berger) has developed into the world's largest strategic management consulting company originating from Europe. Up to now, Roland Berger has set up 36 branches in 25 countries in Europe, Asia, North and South America, with consultants from nearly 40 countries, forming a multinational service force with industrial centers and functional centers supporting each other. With the close internal network and global knowledge base, our multicultural consulting team provides international-level quality services to customers.
4. Kearney
A.T. Kearney, a management consulting company, was founded in Chicago, 1926. After more than 80 years of development, Kearney Consulting has developed into a leading high value-added management consulting company in the world. Kearney has extensive capabilities, expertise and experience in all major industries, and provides comprehensive management consulting services, including strategy, organization, operation, business technology solutions and enterprise service transformation. Kearney has branches in 38 countries and regions and 55 commercial centers around the world, and has more than 2,000 consultants around the world. Kearney's consultants have rich industry experience and graduated from the world's top business schools and famous universities. Adhere to the globally consistent principle of employing people to attract world-class talents.
5. Just a little strategy.
Beijing zhenglue junce management consulting co., ltd is the largest, strongest and most influential consulting company in China. As the largest, most powerful and influential consulting company in China, Zhengluojun's business covers many fields such as strategy, human resources, brand marketing, process information, management books, education and training, risk management, market research, venture capital, private equity funds and so on.
6.AMT consulting
AMT Consulting is the largest "management +IT" consulting comprehensive service organization in China, and its business areas involve management consulting, information consulting and service outsourcing. AMT is positioned as "the partner of enterprise change promoter" and focuses on the construction of "SISS system for enterprise strategy implementation guarantee". IT provides professional and practical services and creates tangible value for customers from management consulting in three major areas: strategic control system, business operation system and technical support system to comprehensive solutions from IT landing to service outsourcing. We have provided management consulting services for 80% of China enterprises that have entered the world's top 500 and more than 60% of China 100 enterprises. There are more than 20,000 customers, 70% of whom agree with the value brought by AMT services and are willing to sign contracts with AMT many times.
7.Accenture
Accenture is the world's leading management consulting, information technology and outsourcing service organization. As one of the Fortune Global 500 companies, Accenture has nearly 236,000 employees worldwide, serving customers in more than 65,438+020 countries. For the fiscal year ending on August 3, 20 1, the company's net income reached $25.5 billion. Consulting providers have nearly 1000 experts, 60% of whom are from high-level enterprises, such as Lenovo, ZTE, Procter & Gamble, 7 1 1, CATIC, GE and IDEO. 40% consulting industry experts, including founder of Hampton Consulting, co-founder of Xinhua Letter, co-founder of AMT, head of Ernst & Young's risk management and control system, president of Mercer Greater China and backbone of IBM consulting business. It presents the typical characteristics of the combination of business experts and professional players.
4. Professional logistics consulting company
As a branch of management consulting, logistics consulting has developed rapidly in China. At present, domestic logistics consulting companies, such as Shanghai Tian Rui Logistics Consulting Company, specialize in enterprise logistics consulting and supply chain consulting. The business extends to enterprise logistics management consulting and training, enterprise logistics system planning and design, logistics management and supply chain management system construction, transportation planning and third-party logistics planning, lean logistics and lean production system design, logistics information technology application and information system introduction, as well as research and development, promotion, introduction and integration of logistics equipment and logistics containers, providing enterprises with comprehensive solutions for spatial planning and logistics management. At present, the company has been in a leading position in the field of home appliances and auto parts.
As a pioneer of management training in China, Jiaoguang Enterprise Management Consulting Group (Beijing, Zhengzhou) has been leading the development of management training industry in China, with the mission of "education industry serving the country and making China enterprises more respected by the world", adhering to the core values of China traditional culture of "benevolence, righteousness, courtesy, wisdom and trust", pioneering and innovating, pursuing Excellence, and becoming the leading brand of management training industry in China through unremitting efforts. It has successfully provided a large number of consulting services for many enterprises, governments and public organizations. Jiaoguang has a high-quality consultant team with different professional education backgrounds and industry experience, established a huge expert consultant network, and established and accumulated a wealth of industry databases and consulting case bases. Jiaoguang actively absorbs and integrates the theories, methods and tools of enterprise management at home and abroad, pays attention to the integrity, innovation and operability of the consulting scheme on the premise of deeply understanding the present situation and business environment of enterprises in China, helps customers to improve their overall management ability from strategy formulation and implementation to performance improvement, and takes establishing long-term cooperative relationship with customers as one of the consulting objectives.
Jiaoguang Consulting Team:
Tan Xiaofang: The youngest group president of a well-known listed company in China and a well-known consulting expert in China. Long-term commitment to the development and research of enterprise consulting, collected a large number of cases related to entrepreneur consulting, and ranked among the best in the domestic consulting research field. China management experts, whose lecture fees are higher than those of Harvard professors, have helped more than 5,000 enterprises to solve their consulting problems, trained more than 100000 enterprise executives and more than 8,000 management consultants and trainers. According to statistics, more than 300 of the world's top 500 enterprises have received her training.
Li Huifang is one of the top ten authoritative human resource management experts in China, a well-known consulting and training expert, and a specially invited trainer in famous universities such as Tsinghua and Peking University. Teacher Li Huifang has about 65,438+00 years of consulting experience, and has accumulated rich consulting experience in long-term practice. It has a certain influence in the field of consulting. Mr. Li Huifang gave hundreds of open classes, internal training and forums to100000 students, which was well received.
Hu Yifu: Invited lecturer of Win in the Frontier, invited lecturer of President Training Network of China, and authoritative consulting training expert. He has traveled all over Europe, Asia and Chinese mainland for more than ten years, and has provided consulting training programs for various enterprises and institutions at home and abroad, and held thousands of keynote speeches and consulting trainings.