Introduction to enterprise management examination questions

In July 2009, the national self-taught course code of Introduction to Enterprise Management was 00 144 1. Only one of the four options listed in each multiple-choice question (this big question * * 20 small questions, 65438+ 0 points for each small question, * * 20 points) meets the requirements of the topic. Please fill in the code in the brackets after the question. Wrong selection, multiple selection or no selection will not be scored. 1. The so-called value process in the process of enterprise production and operation is () A. Logistics B. Capital flow C. Personnel flow. D. information flow 2. The core of the fourth party logistics operation is () A. Manufacturer B. Logistics Provider C. Integrator D. Wholesaler 3. The key points of Li's management work in the assembly workshop of an automobile factory are () A. Planning, organizing B. Organizing, employing C. Planning, employing D. Command and control 4. The basic starting point of developing enterprise management theory is () A. Humanization B. Integration C. Strategization D. Networking. 5. The non-permanent institutions in the corporate governance structure are () A. Shareholders' meeting B. Board of Directors C. Senior managers D. Board of Supervisors 6. The heads of human resources departments of enterprises often do not give relevant instructions to the workshop directors through their competent deputy general managers. Which of the following principles did the director violate? () A. Principle of professional division of labor and cooperation B. Principle of unified command C. Principle of combining responsibility with rights D. Principle of combining centralization with decentralization 7. The spiritual foundation of a learning organization is () A. Self-transcendence B. Improving mental model C. Establishing a * * * consistent vision D. Team learning 8. Employees in Daqing Oilfield have formed a corporate style of "four strict and four unchanged" in their long-term production activities. Corporate style belongs to which of the following deep corporate culture categories? () A. Enterprise spirit B. Management style C. Enterprise ethos D. Enterprise ethics 9. Among the following four kinds of incentive theories, the one that studies how to meet people's needs is () A. Two-factor theory B. Expectation theory C. Equity theory D. Reinforcement theory 10. Structure. The salary consists of the following four parts. Among them, () A. Basic salary B. Post salary C. Annual performance salary D. Incentive salary 1 1. The management scientist who puts forward that creating and satisfying customers' needs is the purpose of enterprise management is () A. peter drucker B. Andrews C. Chandler D. Mike. Porter 12. A consulting center uses Boston matrix analysis to analyze the A product of enterprise A, and thinks that "the investment scale of this product should be strictly controlled to get more profits as much as possible". This product is in () A. Star Zone B. Wildcat Zone C. Now jinniu district D. Skinny Dog Zone 13. An enterprise's products have entered a period of decline. If you were the general manager of this enterprise, which of the following business strategies would you choose? () A. Development strategy B. Stabilization strategy C. Austerity strategy D. Single management strategy 14. From the perspective of value engineering, the "luminous" function of watches belongs to () A. Basic function B. Auxiliary function C. Unnecessary function D. Grade function 15. There are two basic forms of labor quota: time quota and output quota. The quantitative relationship between them is () A. Proportion B. Reciprocal relationship C. Chain-up and chain-down relationship D. Progressive relationship 16. The overall quality of an enterprise. The sign of mature management is implementation () A. Whole process quality cost control B. Development quality management C. Management quality management D. Total quality management 17. There are many marketing methods in today's society. Among them, through telephone, mail order, reply card and other means of marketing. Belongs to () A. Direct selling B. Brand marketing C. Green marketing D. Customer satisfaction marketing 18. Soon after its establishment, the travel agency has been well received by customers with its excellent service and good reputation. The manager of this organization thinks that efforts should be made to create a brand. He should choose () A. Brand-name trademark strategy B. Brand-name firm strategy C. Trademark and firm unified strategy D. Trademark and firm * * * create brand-name strategy 19. The debt ratio reflects the ratio of borrowed capital to (a) total assets. B. Proportion of fixed assets. C. proportion of current assets. D. proportion of self-owned capital. 20. The following expenses are not included in the cost: (a) Tax B. Trade union funds C. Bad debt losses D. Late fees 2. Multiple-choice questions (this big question ***5 small questions, 2 points for each small question, * *10) At least two of the five options listed in each small question meet the requirements of the topic. Please fill in the code in brackets after the question. Wrong selection, multiple selection, less selection or no selection do not score. 2 1. In Porter's competitive strategy theory, * * * the competitive forces that determine the competitive intensity and profit rate of an industry include () A. Existing competitors in the industry B. Potential entrants C. Substitute producers D. Resource suppliers E. Product buyers.