Channel expansion project plan
With the popularization of computer network, more and more people have realized the convenience brought by the network. At the same time, the network communication culture has been deeply rooted in people's hearts. 2 1 century is an era of knowledge survival, and everyone is aware of this, so the investment in their own education accounts for an increasing proportion of the total personal consumption expenditure. The country uses the examination mechanism to witness the ability, so the examination paper is the focus of attention at present. Through the investigation and study of some data, I have more confidence in the company's business and want to join your company for common development. The following are my own plans, suggestions and information reports on relevant market surveys in Nanning.
According to my previous sales experience in other channels, a new company that sells products through channels must first improve its awareness in the market if it wants to develop rapidly. Then pre-marketing is imperative. With a wide range of awareness and high-quality products, then I am not afraid of no agency channels. Therefore, if the enterprise wants to develop normally for a long time, then the early marketing is extremely important, and of course the development funds are inevitable. Through understanding your company's online information, I think your company's development should go through three stages.
The early stage is the marketing stage: the main task of this stage is to improve skills, upgrade download resources and advertise. First, the expansion of the provincial capital should be the main goal in the early stage. Different from the pre-sale business of other channels, the paper download card is in great demand in general provincial capital cities, because the paper consumers in general provincial capital cities will choose the paper resources of foreign cities because they think they are developed cities or cities that meet their own related factors for psychological reasons. For example, a candidate thinks that Shaanxi is rich in teachers, and his ability to do papers there will be improved, so he will choose to do some papers made in Shaanxi when doing papers. . According to the different areas where individuals choose test papers, they can be divided into the following categories: cities with large employment groups/good employment environment and good treatment/cities with strong scientific and technological capabilities/political institutions; A city with a sound judicial system/developed economy. Moreover, whether the downloaded resources are authoritative is related to the customer's trust in this product. Therefore, the content of test paper resources in these advantageous cities must be very specific and complete in style, so as to meet customers with different needs. These dependent cities have little development potential and great pressure, and also involve some legal issues (@). But it can be mainly advertising and intermediary business.
Medium-term business promotion stage: set up offices in various places. Main responsibilities: market research/product promotion/business negotiation, and report the situation to the company in time. The channel work of the office is how to select and form a big family of potential customers in the market, turn this big family into a resource center, penetrate into the value market through resource transmission, and form a win-win situation. Learn from Huawei 3C Company to implement the general agent landing policy, and do a good job in evaluating the contribution of landing sub-agents. Reduce the business risks of the Head Office, improve the time limit for collection, and strengthen the ability of project implementation and proliferation. Whether the company can support agents in technology, business and market will be the key to the success or failure of channel marketing in the future.
Companies should adhere to the following three points: first, consider users and satisfy them.
Second, provide intimate service and exceed customer expectations.
Third, the technology is excellent and the customers feel at ease.
In the later stage of business development, we should change our strategic objectives, promote the company's yellow pages advertising sales, and then do online intermediary services. At this time, I am doing business at the municipal level below the provincial capital and developing secondary agents.
The following is my development plan for Nanning ~ ~
I have been in Nanning for 3 years, and have made a lot of friends inside and outside the school, as well as former business customers. Have some local marketing experience. I will first recommend our products to them through personal channels and self-provided customer resources, spread the business philosophy, and provide relevant promising data I have investigated in the local market. At the same time, we should do some business negotiations or cooperation with the bookstore owners, let them open the sales channels first, and provide some leaflets as the basis for channel promotion. Bookstore owners are only dealers, so the biggest profit is their business philosophy.
Let them realize that 1 test paper cards and a test paper are also for sale, and the profit of test paper cards is far greater than that of books. On the school side, we are also actively looking for partners and contacting the Outreach Department of the University Student Union. If the company can properly sponsor some small public welfare activities and publicize them widely in schools, the company's products can quickly penetrate the market. And timely carry out some free experience activities as market research, and report the situation and relevant suggestions to the headquarters in time.
The following are some suggestions I made during the investigation:
For the agent and for the company. I think we should first adjust the sales method of test paper cards. Because the agent may encounter the time value of funds in the sales process, and it is difficult for 50 yuan 100 students to digest them in a short time, the demand frequency for cards will not be very high, which will definitely lead to the time cost value. In addition, new customers will have doubts about 50 yuan's consumption. If we can adopt 10 yuan 15 sets and 50 yuan 100 sets of incentive sales methods, we can reduce some consumers' worries. In the medium term, when generating advertising revenue, we should first take the local site as a login, so as to enter other regional sites, which can not only generate the probability of each site being browsed and the related advertising prospects, but also know the needs of various places. This change is recommended only in the medium term.
The following are market research and product advantage analysis:
There are now seven districts in Nanning, Guangxi (Xixiangtang District, Xincheng District, Xingning District, Jiangnan District, Qingxiu District, Yongning District and Liangqing District).
Yongxin district. Among them, Xingning and Xincheng are the main business development targets.
There are more than 30,000 primary school students, 50,000 high school students, 60,000 technical secondary school students and 60,000 college students in Nanning. (Note: the rest have not been counted) There are 14 Communist Youth League schools and cadre schools, 24 vocational schools, 18 technical schools, 13 sports art schools.
There are more than 30,000 primary school students, 50,000 high school students, 60,000 technical secondary school students and 60,000 college students in Nanning. (Note: the rest have not been counted) There are 14 Communist Youth League schools and cadre schools, 24 vocational schools, 18 technical schools, 13 sports art schools.
Typical and regular bookstores 10, publishing house 1 1.
Due to the recent serious phenomenon of arbitrary charges in schools, some students and parents buy study materials independently, so the sales of test papers in bookstores are large, mainly Tian Li and Tianjiao. (Tianjiao 10 sets 10 yuan, Tian Li 38 sets 19 yuan, but the number of test papers is not very rich) The online test paper sales business network is like a prepaid card with a face value of 50 yuan provided by Siku Learning Network, with * * 600 points. The average set of questions is around 10~20, but the content of the questions is incomplete. There are other free download resource networks, and they are also facing some competitors at present. How to stand out from these products depends on whether the company is perfect in marketing ~ ~
That's my plan. There are many imperfections in the embryonic form of any industry, but I believe that through unremitting team efforts, the company's business will eventually be on the right track. . . . .
Disclaimer: There are 1 bit (@) in this article, and it is hereby stated that I hope the company will treat the answer with caution. Supplementary statement: this article has a 1 place (@), and it is hereby stated that I hope the company will treat it with caution.
According to the investigation, the second paragraph of Article 32 of China's Copyright Law stipulates that after the publication of online works, other newspapers and periodicals may reprint or publish ... materials as abstracts, but the copyright statement shall not be reproduced or extracted, but remuneration shall be paid to the copyright owner according to regulations. As long as the obligee simply indicates "no reprinting" in his own works, the provisions of judicial interpretation on reprinting are not applicable. If you need to reprint and extract, you still need the permission of the right holder. .
I'm so fucking tired ... the number of words posted also limits the answer. I want to know what the mode of your meeting is.
Is it a form of meeting? If so, please contact me and I'll tell you then.