My major is information management and information system. The teacher asked me to submit a case analysis of enterprise crisis management related to information and specialty. Help me find it.

The low quality of Nestle's public relations staff was also exposed in this incident. A photo widely circulated in the media is a photo of Sun Li, the business manager of Nestle China Company, interviewed by CCTV. The picture of Sun Li holding his head down and picking up headphones makes people feel like a child who has done something wrong. During the interview, Sun Li showed no patience, did not cooperate with the reporter's questions, and even took off his headset three times in an attempt to interrupt the interview and respond in silence. Answering irrelevant questions even tarnished Nestle's image.

6. Violation of the principle of flexibility.

After the incident, Nestle did not communicate effectively with the government, authoritative testing institutions and nutrition experts. Not only did no authoritative organization speak out, but it also attracted severe criticism from officials such as the National Standards Committee. As a result, I am more passive.

Ironically, Nestle's baby milk products have caused controversy in the past and caused huge economic losses to Nestle.

1977, a famous "boycott of Nestle products" campaign suddenly broke out in the United States, and members of the American Dairy Action Federation persuaded American citizens not to buy Nestle products everywhere. The reason is that people think that Nestle deliberately ignores the nutritional defects of artificial dairy products for the company's profits and misleads consumers. Nestle only defended itself blindly, and as a result, it was attacked more violently by the news media. Like American journalist Milton? According to Moscovitz, the "boycott of Nestle products" campaign is "the fiercest and most emotional war ever waged by people against large multinational companies".

This boycott has kept the Nestle baby milk powder crisis going on for more than 10 years. Nestle America has been suffering huge economic losses for more than ten years after being boycotted. It was not until 1984+0. 1.04 that the International Committee for Boycott of Nestle Products announced the end of the boycott campaign, because Nestle recognized and implemented the international regulations of the World Health Organization on the sale of breast milk substitutes.

After ten years of worldwide resistance to Nestle milk powder, Nestle, which came to China more than 20 years later, made no progress in crisis public relations awareness and crisis handling ability. As a result, the problem of "healing the scar and forgetting the pain" can only make Nestle suffer, but it can't win any public sympathy.